by JessicaO | 14 Jan, 2020 | Business Strategy, Mindset
If you’ve come from a corporate career like I did, you’ll have a lot of learned perspectives that aren’t doing you any good as a business owner. Now you’re in the drivers seat, you’re leading a business and you need to be thinking like a...
by JessicaO | 25 Nov, 2019 | Copywriting, Ideal Customer
Ah, the About page. That one page on your website which everyone hates to write, but can be the most powerful – if you do it right. Writing about yourself is possibly the hardest thing you’ll ever attempt to write! We’re always overly...
by JessicaO | 30 Oct, 2019 | Business Strategy, Marketing
Affiliate marketing is a great way to create multiple revenue streams into your businesses so that your cashflow is balanced by direct and indirect income, recurring and one-off payments. I like it because it takes relatively little effort to manage, making it an...
by JessicaO | 4 Sep, 2019 | Advertising, Facebook, Marketing, Social media
What’s the difference between Google ads and Facebook ads? And which one is going to get you the best results? Well, I think most businesses would be smart to use both! However, they are totally different kinds of advertising so first you need to understand the...
by JessicaO | 30 Jun, 2019 | Copywriting, Ideal Customer, Marketing
I bet you’re thinking “4 types of customer? I thought we were supposed to target just one?” And yes, you’re right. A good marketing strategy targets your ideal customer. But did you know there are 4 different ‘stages of awareness’...
