by JessicaO | 14 May, 2019 | Brand strategy, Customer, Marketing
No doubt you’d agree with me that great imagery is an key element of a strong brand. It’s all about making that instant connection with your audience. On your website your photos have the power to make or break a visitor’s first impression of your business...
by JessicaO | 26 Apr, 2019 | Facebook, Marketing, Social media
Facebook announced earlier this month that it’s replacing the ‘Relevance Score’ we’re used to seeing in our ad reporting with 3 new metrics that are aimed to give us better insights into WHY our ads might be under-performing so we know what to...
by JessicaO | 28 Mar, 2019 | Customer, Marketing
If you’ve done any reading about marketing, you’ve probably come across someone who says you need a customer avatar to achieve good results with your marketing. Well, guess what? I’m one of those people! I talk about customer avatars a LOT, because after working...
by JessicaO | 7 Mar, 2019 | Marketing
Would any business owner not believe having an online presence is an important factor in making sales? I highly doubt it! Having a website and a social media presence for your business is a good start, but you also need the right people to find them. And in my...
by JessicaO | 23 Jan, 2019 | Business Strategy
Although I became an ‘entrepreneur’ almost 9 years ago when I started an online wedding dress-making service, 2018 was my first year as a full-time entrepreneur, running two businesses and all without the safety blanket of my corporate job to fall back on. As I...
