by JessicaO | 28 Mar, 2019 | Customer, Marketing
If you’ve done any reading about marketing, you’ve probably come across someone who says you need a customer avatar to achieve good results with your marketing. Well, guess what? I’m one of those people! I talk about customer avatars a LOT, because after working...
by JessicaO | 7 Mar, 2019 | Marketing
Would any business owner not believe having an online presence is an important factor in making sales? I highly doubt it! Having a website and a social media presence for your business is a good start, but you also need the right people to find them. And in my...
by JessicaO | 23 Jan, 2019 | Business Strategy
Although I became an ‘entrepreneur’ almost 9 years ago when I started an online wedding dress-making service, 2018 was my first year as a full-time entrepreneur, running two businesses and all without the safety blanket of my corporate job to fall back on. As I...
by JessicaO | 7 Dec, 2018 | Marketing, SEO
In the ever-changing world of online marketing, it can be hard to keep up and make sure your website is being found in Google searches. This is why you need to know about SEO. There’s always new tips for optimising your content in response to algorithm changes,...
by JessicaO | 26 Oct, 2018 | Facebook, Marketing, Social media
Recently Facebook made some changes to their algorithm so we’re all seeing a lot more updates from friends, family and groups. Yes, groups! Why? Facebook knows that when people are engaged, they keep coming back and stay on the platform. So they want us all sharing...
