Story: Using a Niche Strategy to Compete With Online Giants Facebook, EBay and Gumtree
I’m super excited to bring you this interview with Sarah Bando, founder of Jumping Jack. Her business competes against the internet giants of eBay, Facebook and Gumtree… so how did she do it? Firstly she created a very specific niche. In contrast to the...
Story: How Narrowing Her Niche Helped Her Business to Expand
Today I’m talking to Nicole from Creative Mum Life about her first two years in business and how she started off with a broad market and has since narrowed her niche to enable her business to expand. Our usual logic is that the biggest scope of opportunity comes...