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Story: How Narrowing Her Niche Helped Her Business to Expand

Story: How Narrowing Her Niche Helped Her Business to Expand

by Admin | 1 May, 2020 | Business Strategy, Ideal Customer, Marketing

Today I’m talking to Nicole from Creative Mum Life about her first two years in business and how she started off with a broad market and has since narrowed her niche to enable her business to expand. Our usual logic is that the biggest scope of opportunity comes...

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