by JessicaO | 14 Aug, 2017 | Brand strategy, Marketing
Choosing a brand name for your new business or product is usually the first thing you want to do; it’s fun and exciting to decide on a name, design a logo and give your idea its own identity! But before you hit ‘submit’ on that business registration...
by JessicaO | 26 Jul, 2017 | Marketing, Media relations, PR
As a small business owner, you know you need to be smart with your budget to maximise your return so you can grow your business as well as pay yourself. Nice thought isn’t it! That’s why PR, or public relations, should be part of your business’ marketing...
by JessicaO | 6 Jul, 2017 | Business Strategy, Customer, Customer Experience, Marketing
You’ve probably heard people talking about having an ideal customer, or creating a customer avatar. You might even be wondering why you really need to have an ‘ideal’ customer since you’d be more than happy to sell to any living, breathing, two-legged mammal that...
by JessicaO | 20 May, 2017 | Business Strategy, Customer Experience, Marketing
As a small business owner you’re probably facing the same dilemma as the rest of us: how to grow the business without a big budget to spend on marketing campaigns. You’ve got limited budget available. You want to increase your customer base but you also know you...
by JessicaO | 12 May, 2017 | Brand strategy, Customer Experience, Marketing
How often do you buy something from a company you don’t know? Probably not very often, right? Unless you have been recommended to them. Last week I opened my email and found 5 emails from the same person had come in overnight. Each of them with a different...
by JessicaO | 1 May, 2017 | Business Strategy, Customer Experience, Marketing
Have you noticed that the competitive landscape has changed? More than selling a product or service that solves a problem, the new way to compete is by delivering a brand experience that creates loyal advocates in your customers. Word-of-mouth recommendations are king...
by JessicaO | 30 Apr, 2017 | Business Strategy, Customer Experience, Marketing
I started my first online business back in 2010. I didn’t have much time or money to invest. I was working full time at my corporate marketing job and about to get married. We were also hunting for a house to buy, so it was definitely not the time for me to suddenly...
by JessicaO | 15 Apr, 2017 | Business Strategy, Customer Experience, Marketing
One of the things that draws most people to becoming business owners is the fact that they are going to be their own boss. No employer to answer to and no-one to order them around. In reality, if you are an entrepreneur or business owner, you do have a boss; a boss...
