by JessicaO | 20 Sep, 2018 | Customer Experience, Email marketing, Marketing
Whenever you write an email to a client, or a prospect, you’re investing your precious resource (time) into that email. And they are investing their precious resource to read it. Which means that you want to be writing effective emails that get the desired reaction...
by JessicaO | 28 Aug, 2018 | Brand strategy, Marketing
At least 90 percent of business owners* hire a graphic designer to create a logo, choose a font, some colours, and tick the box on branding. Done! Right? Actually, no. Some of the more savvy ones know that they need to be consistent in how they present their logo and...
by JessicaO | 20 Aug, 2018 | Ideal Customer, Marketing
Creating a customer avatar can be a total game changer for your marketing and sales. No doubt about that, I’ve seen amazing improvements time and time again after going through the process to target an ‘ideal customer’. This is especially important...
by JessicaO | 20 Jul, 2018 | Facebook, Marketing, Social media
Social media has become so entrenched in our society, it’s essential for businesses to create a social media strategy that dictates how it’s used to engage customers and prospects. Just in case you’re not sure about the value of social media,...
by JessicaO | 12 Jun, 2018 | Brand strategy, Customer Experience, Marketing
Small business owners, here’s your new game-changer: Brand experience. Before I tell you how to get ahead of the pack and compete with much larger companies through brand experience, let me backtrack a bit and tell you why it’s so important. In 2018,...
by JessicaO | 4 May, 2018 | Business Strategy, Marketing
and If not now, then when? It’s fear that holds us back – what if it doesn’t work? What will my family think? What if…….? But what if, a year from now, you’re still in the same place you are today? Isn’t that a worse outcome...
by JessicaO | 5 Apr, 2018 | Advertising, Customer Experience, Facebook, Marketing, Social media
Like it or hate it, if your audience is online, they are probably on Facebook. And let’s face it, pretty much everyone is on Facebook these days, even my 95 year old grandfather had an account to keep in touch with his growing family. Because your audience is on...
by JessicaO | 16 Mar, 2018 | Business Strategy, Customer Experience, Marketing
If you’re in a service based business it’s so tempting to promote a broad array of services to try and win more customers and sell more to them. I understand the logic – more services means broader market scope which means bigger target market and...
by JessicaO | 25 Feb, 2018 | Brand strategy, Business Strategy, Customer Experience, Marketing
You’ve probably heard of customer experience. There is a growing trend among ambitious businesses to make sure their customer experience is first class. It makes up a HUGE part of your brand experience, but brand experience is a broader whole-of-business strategy that...
by JessicaO | 13 Jan, 2018 | Business Strategy, Ideal Customer, Marketing
It’s hard to market a business. I know this only too well, I’ve made a career of doing marketing and I’m still learning how to improve every day! My clients commonly come to me when they’re stuck with their marketing. Even though they have a...
by JessicaO | 15 Dec, 2017 | Brand strategy, Customer Experience, Marketing
Ask most CEOs and they’ll tell you the number 1 risk to their business’ future is damage to their brand reputation. This is the actual result of a global survey run by risk management specialists, Aon (2017 Global Risk Management Survey). Why? Because, a strong...
by JessicaO | 12 Nov, 2017 | Customer Experience, Email marketing, Marketing
Marketing automation is a literal game-changer for businesses of all sizes. In the old days we used to generate leads and capture the details in a database. Then we constructed email campaigns to this list of leads. If we were using email marketing software we could...
by JessicaO | 14 Oct, 2017 | Customer Experience, Email marketing, Marketing
Are you struggling to get people responding to your marketing emails? You’re not alone, every day I must get 100+ emails across my various accounts and I certainly do not open all of them. (On a good day maybe 10% would get opened!). Even if people open your...
by JessicaO | 27 Sep, 2017 | Brand strategy, Marketing, PR
Have you tried to generate some press coverage for your business but found it hard to get your story picked up by the media? It doesn’t mean your story wasn’t worthwhile, but your strategy was most likely lacking a few key ingredients. While the media are...
by JessicaO | 24 Aug, 2017 | Customer Experience, Facebook, Marketing, Social media
Facebook. It’s both awesome and frustrating for business owners! Do you wonder why some posts get more engagement than others? Do you spend hours analysing your stats, trying to crack the FB algorithm? Well, the good news is you can save your time. The simple...
by JessicaO | 14 Aug, 2017 | Brand strategy, Marketing
Choosing a brand name for your new business is usually the first thing you want to do; it’s fun and exciting to decide on a name, design a logo and give your idea its own identity! But before you hit ‘submit’ on that business registration or go...
by JessicaO | 26 Jul, 2017 | Marketing, Media relations, PR
As a small business owner, you know you need to be smart with your budget to maximise your return so you can grow your business as well as pay yourself. Nice thought isn’t it! That’s why PR, or public relations, should be part of your business’ marketing...
by JessicaO | 6 Jul, 2017 | Business Strategy, Customer Experience, Ideal Customer, Marketing
You’ve probably heard people talking about having an ideal customer, or creating a customer avatar. You might even be wondering why you really need to have an ‘ideal’ customer since you’d be more than happy to sell to any living, breathing, two-legged mammal that...
by JessicaO | 20 May, 2017 | Business Strategy, Customer Experience, Marketing
As a small business owner you’re probably facing the same dilemma as the rest of us: how to grow the business without a big budget to spend on marketing campaigns. You’ve got limited budget available. You want to increase your customer base but you also know you...
by JessicaO | 12 May, 2017 | Brand strategy, Customer Experience, Marketing
How often do you buy something from a company you don’t know? Probably not very often, right? Unless you have been recommended to them. Last week I opened my email and found 5 emails from the same person had come in overnight. Each of them with a different...
by JessicaO | 1 May, 2017 | Business Strategy, Customer Experience, Ideal Customer, Marketing
Have you noticed that the competitive landscape has changed? More than selling a product or service that solves a problem, the new way to compete is by delivering a brand experience that creates loyal advocates in your customers. Word-of-mouth recommendations are king...
by JessicaO | 30 Apr, 2017 | Business Strategy, Customer Experience, Marketing
I started my first online business back in 2010. I didn’t have much time or money to invest. I was working full time at my corporate marketing job and about to get married. We were also hunting for a house to buy, so it was definitely not the time for me to suddenly...
by JessicaO | 15 Apr, 2017 | Business Strategy, Customer Experience, Marketing
One of the things that draws most people to becoming business owners is the fact that they are going to be their own boss. No employer to answer to and no-one to order them around. In reality, if you are an entrepreneur or business owner, you do have a boss; a boss...
