Discover how to position your business as the Obvious Choice in your niche, so you attract consistent clients with ease, command your best rates, and finally achieve the business-life-balance you dream of.


The simple recipe for doing business that’s oh so sweet!



Discover how to position your business as the Obvious Choice in your niche, so you attract consistent clients with ease, and finally achieve the business-life-balance you dream of.


The simple recipe for marketing that’s oh so sweet!

Is it TIME to

finally get a marketing strategy that works?

Are you finding marketing difficult? Time consuming? Expensive?

Maybe you’ll cringe when I say “marketing is easy when you’re specific about who you’re attracting” – but that’s the beauty of it, and I find way too many business owners have over-complicated their marketing by skipping their core strategy.

They look for the magic pill in marketing tactics, like how often should I post to social media? How many emails should I send? What do I say in my bio?

Well, truth is none of it matters if you don’t have a strategy that aligns your entire business around your ideal clients!

Time to change all that! 


Let’s talk Business JAM!

It’s not a new spread… JAM stands for Just Authentic Marketing.

Business JAM is my signature online program that teaches you what you need to know to successfully market your services business, attract your dream clients and keep them coming back for more!

It’s the exact same framework I use to get great results with my 1:1 and group coaching clients …

… AND that helped me launch and grow many successful global brands over my 20 year corporate career, plus two online businesses of my own!

Hey, thanks for stopping by! Business JAM isn't about to blow up, but the doors do close (and live coaching starts) so don't wait around 🙂








You’ll learn:


👉 How to choose your niche and stand out in a crowded market

👉 How to price and package your services to attract the right clients and maximise your profit margins and create growth opportunities

👉 How to attract your ideal customers with clear messaging and a strong brand presence – so you’re their number 1 choice

👉 How to build a simple marketing funnel and easy sales methods that turn strangers into customers, while filtering out the ones you don’t want.

👉 How to generate repeat business through customer experience to gain exponential growth.

Most importantly – how to put together your marketing activities in a simple system so you’re clear on what you need to do to reach your goals.

Doors are open NOW!

But only until 5 March – we kick off this live round the week beginning 8 March.

So many people work hard at their marketing but can’t get consistent sales.

They’re busy doing ALL the things, without a clear plan of how to turn strangers into customers. And then, they quit – totally exhausted.

But then, there are those who trust the process, find their profitable niche and realise it’s much easier than they thought to have a business that supports their lifestyle.

They have complete clarity on exactly what they should be doing. Confidence to do it.

And the results prove it

Meet Georgina, one of our Business JAM alumni of 2020

Just months ago, Georgina was struggling to find quality clients and was pricing low to win work.

Now she’s choosing her clients, she’s confident in her value and sells her premium service at the real worth of what she delivers.

In December she sold her first four-figure package!

“One of the best things I learned was not to base my price on my competitors, but to focus on my own value and what I could bring. It’s been a game-changer!”

Meet Natalie and Catherine

They’d launched their business and with referrals from their professional network were making just enough to cover expenses. Yep, $0 profit.

After just working to define their specialisation, target customer and craft value-packed service packages, they were suddenly booked up, profits were up more than 500% and they were paying themselves decent salary!

In just 4 months they’d transformed their life and their business wasn’t a dream anymore – it’s now firmly their future.

Enrol in Business JAM and let’s get you clear on exactly how you’re
going to have a more profitable, more enjoyable business with your dream clients.

No more scattergun tactics where you’re trying everything and anything, desperate to find something that works.
No more frustrating searches through the internet, finding conflicting advice from so many different experts – which one is right?
No more worrying about where your next clients are coming from.

Aligning your marketing strategy to your goal is the only way to create the thriving purpose-driven business on your vision board.

What’s Inside Business JAM?

Let’s take a closer look. 

At last count, there’s more than 70 training videos, plus templates, worksheets and tools to save you time.

You’re getting the exact same method I’ve used with my 1:1 coaching clients resulting in amazing business breakthroughs that’s seen them achieve 300% – 500% increases in revenue in 3-4 months.

In Business JAM, you’ll go through my 3 stage framework for transforming your business into a high-growth, efficient and profitable enterprise.


Stage 1: Identity and Strategy Alignment

No matter what business you’re in, you’ll attract more customers if you’re absolutely crystal clear on your niche (the market you’re playing in, and who you’re here to serve). Then we’ll ensure your brand, services and pricing are 100% aligned to attract the right people.

Module 1: Nailing Your Niche

Module 2: Brand & Messaging

Module 3: Offer & Pricing


Stage 2: Attracting Prospects

The fun part! This is all about building your brand awareness and attracting your ideal customer so they can go through the KNOW > LIKE > TRUST journey and be ready to buy. We build your marketing funnel so you can get those leads coming in on autopilot!

Module 4: Marketing Funnel & Building Awareness

Module 5: SEO & Content Marketing

Module 6: Lead Magnets & Email Marketing

Module 7: Advertising 

Stage 3: Sales & Systems

Crunch time! Now you’ve got your prospects to the bottom of the funnel, it’s all about converting them and creating an awesome customer experience so they stay, refer you to others and keep coming back! This stage is all about building your business systems, automation and creating efficiency to save you time!

Module 8: Sales Systems

Module 9: Customer Experience & Business Automation

+ 12 Month Marketing Plan 

A few words from my 2020 Business JAM alumni…

Business JAM is the best investment I made in 2020.

Before joining Business JAM I felt I was going in circles, not making any significant progress. I knew my customer but Jessica helped me create an offer for them by thinking of a framework and understand the “customer journey” concept.

In the process, I fell in love with my old business again and I’m confident I can also pursue the new one.

On our coaching calls, she helped me keep focus on money making activities and I also felt supported by fellow members. I stopped procrastinating because I know exactly what to do.

Best, best, best!! Thank you Jessica

Claudia Harley

Founder, Bookkeeping For Wealth

I have clarity around pricing and processes to keep my business growth on track.

Marketing was something I really wanted to focus on in 2020, and Jess has put together an AMAZING course full of information, in logical steps to ensure it’s bite-sized and actionable, week by week…

Plus, the group doing the course with me quickly became my friends, and we’ve all shared ideas and wins together.

As a result of Business JAM, I have been able to evaluate my business, refine my ideal customer, refine my messaging to suit my ideal customer, and would highly recommend her services to anyone considering joining any of her programs.

Jo-Anne Clifford

Founder, Wild Fox Creative

Can I overdeliver with these bonuses?


Personal Branding Beyond the Photoshoot

You’re an essential part of your brand, but often we get stuck on exactly how to bring the human element out in our brand….

> how much should we share?

> how to be human but also stay professional?

> how to become more visible without feeling awkward?

VALUE $450

Bonus 2 – LIVE Business Automation Masterclass

Value: $297

Learn about how I automate so much of my business but still deliver a personalised experience. Come behind the scenes on sales, marketing and business automation!

I’ll share my tech stack, plus how I link these systems together to create instant automated flows so my business runs when I’m not online!


Bonus 3 – LIVE Website Conversion Masterclass

Value: $297

Learn the secrets to a high converting website, with messaging, layout, user journeys and design elements you can use to improve your online conversions.

Your website is your 24/7 sales person and can be the big difference in speeding up your marketing funnel. You’ll get the insider knowledge on what your website needs!



I’m here to help you finish!

This is not just another course that you’ll let gather dust and never finish.

I designed it for people just like you and I. You’re juggling the demands of kids, family, work and possibly a job as well! You’re a super-mum but you don’t need to be superhuman to succeed in this program. 

That’s why it’s spaced out over 9 weeks with live support and check-ins to keep you on track.  

With LIFETIME access to Business JAM, you don’t have to worry about it expiring, you can come back and do any of it again whenever you need a refresh!

My main goal is to make sure you FINISH the work, but also give you enough to support you in the months and years ahead.

You’ll get actionable steps each week to adjust your strategy and your marketing, to align with your goals and make real progress.

Less stress, more action. 

Let’s do it together! xx

Is Business JAM right for you?


You sell services: coaching, consulting, counselling, courses, professional or business services..
You want to uplevel your marketing strategy, design a connected journey to attract your ideal customer using mostly online methods.
You’re good at DIY’ing (in fact, you love learning and applying the new skills you’ve learnt!)
You’re willing to commit a few hours each week to get your strategy done and build your funnel.
You want to set your business up for continued growth over the long term and you know you’ll be revisiting your strategy as your business evolves.
You’re a note-taker, not an action-taker. The only way to get the result you want is to follow the steps and implement!
You sell physical products and need specific retailing and wholesaling advice.

You’re in an MLM business. Unless you’re in charge of your own brand, this isn’t ideal for you.


You’re not committed to spend a bit of time each week working on your business. 

Ok, you’re still here reading which means you’re a good fit. Hooray!

This isn’t about complicated funnels or spammy promos. It’s about getting your strategy aligned so you can adjust what you’re already doing to get the results happening.

And where possible, using technology to take the load off you, so you can achieve the business-life balance you need.

I built this business while caring for a newborn, and I now work part-time from home so I can be around for my two young children when they need me.

I also make time to exercise every day, hang out with my husband, and spend time with friends. 

And I enjoy a good night’s sleep! I don’t believe you need to burn the candle at both ends to have a successful business – far from it!

With all the technology we have these days so much can be done through automated processes. And the key to having customers on tap is having your marketing strategy and processes in place to support it.

Let’s do this!

You could choose to work with me 1:1 and pay up to $11,000 to go through this exact same coaching method….

Or, you could join Business JAM as one of my VIPs with LIFETIME access to the training and live coaching calls, and pay just $367 AUD per month for 6 months!

Does it work? Hear it straight from our Business JAM alumni…

I recently won my first 4-figure client! Doing Business JAM has been a game changer for me. Defining my ideal customer, changing my packages to charge the value I deliver and introducing discovery calls has worked so well, I’ve just had my busiest January yet.”

Georgina Chai, Founder – Flourish Career & VA Services

“I launched my business in November, just 3 months after joining Business JAM and I’ve already made back more than the investment in two months – even with a tiny, tiny audience! I’m now doing exactly what I love and it’s a flexible business that works for me.”

Claudia Harley, Founder – Bookkeeping for Wealth

So let’s break it down. . .


10 Value-packed training modules

Value: $1,997 (at least!)


10 weekly Live Coaching Calls + ALL future calls

Value: $5,997 (at least!) 


Daily coaching & support via private members Facebook Group


Templates, worksheets & tech recommendations

Hours of your time – saved

BONUS Live Workshops

Value: $1,044



LIFETIME access to course & all additional content

Seriously, priceless!

That’s a minimum of $9,038, plus hours and hours of your time, in value!








Business JAM – VIP Level



Only $367 AUD today

6 monthly payments of $367

Prefer to pay in USD?

No problem – I’ve got you covered.

100% Satisfaction – 180 Day Risk Free Guarantee

Still not sure? I get it – you want to make sure you’ve invested in something that will actually help you grow your business. I am completely confident in my method.

So, here’s the deal.

You’ve got 180 days from when the course goes live to go through the modules and do the work. If you haven’t been able to increase your revenue, simply show me the work you’ve done to implement the work into your business, and I’ll refund you 100%. Guaranteed.

Why join now?

Doors close on 5 March because we hold the first group coaching welcome call the following week, followed by 9 more weeks of live coaching to support you to the end.

Business JAM is an investment in the growth of your business. Not just now, but for years to come!

Is it time to take action and step into those shoes of the purpose-driven role-model you’ve always wanted to be?


Jessica Osborn marketing coach for small business entrepreneurs

Hi, I’m Jessica!

I’m a business coach, mum to 2 little ones, travel-lover and self-confessed connoisseur of fine wine, coffee and chocolate!

I spent 20 years building a successful career in marketing. As a leader responsible for building businesses and brands for multi-billion dollar companies, I learnt through a lot of experience what works and what doesn’t. 

However taking that experience into my own business wasn’t as easy as I imagined. At first I found it really hard to define my specialty, and narrow down my ideal customer – there were just so many people I could help!

And of course, without that clarity, I attracted a big range of different people. They weren’t all the ideal fit for me. I didn’t enjoy working with them all.

So I went back to my foundational strategy and worked through to nail down my USP and niche.

Marketing and growth strategy for consultants, coaches and online professionals

The minute I defined it clearly, and aligned everything else in my business to position myself in this space – things changed. 

Everything became SO much easier! I attracted the right clients and I was able to help them achieve really outstanding results in such a short time.

My own business growth took off, because I had a strong foundation.

I’m a big believer in keeping it simple, focussing on building a foundation to scale from, using technology to automate processes and marketing systems that leave you more time for all the more important things in life.

So you’ll never have to return to the corporate cubicle.

Your success is my success – let’s get started!


Jessica xxx

Your Questions answered

Who does this work for?

This program is ideal for online services businesses, consultants and coaches. You’re going to get both strategy and tactics, so you’ll have an end-to-end marketing solution that supports your business, and you’ll be able to come back and revisit sections when you need to update or improve.

What does lifetime access mean?

As long as Business JAM exists, you’ll have access to the program. You’ll benefit from all future updates and new additions too!

How do I access the content?

When you sign up you’ll get immediate access to my online Marketing Academy portal where you’ll find Business JAM. There’s 9 core modules to work through, with short snappy video based lessons, and worksheets to download. You’ll get Modules 0 – 5 to start with and the rest will be released after a few weeks.

What if I haven't launched yet? Is Business JAM a good fit for me?

Short answer – YES! What you learn in Business JAM will help you define your market, brand, services, pricing, and how to put it all together for your launch! Plus with my support, you’ll get the extra help you need to make it happen fast.

I don't have a big email list, or social audience yet - will this work for me?

Absolutely! The strategy you’ll learn in the Business JAM program will be exactly what you need to build your list and your audience, and do t the right way! Rather than you spending time trying to get ‘followers’, let’s get you focused on exactly who you want in your audience, so you can successfully sell your services.

It sounds like there's a LOT in here, will I have time to do it (mum with young kids here!)

Me too! I totally get it. That’s why I’ve recorded this program in short lessons so you can get stuck in and get a few done in just one hour. Even if you need to slow the pace down, you’ve got lifetime access to this program so you can take a pause when you need and come back to it.

What support is available?

You’ll have lifetime access to our private Facebook Group where you can ask questions for support. I encourage you to be active in the group and give feedback as well as ask for it!

What if I can't make the live coaching calls?

The calls will be scheduled at times to suit the majority of students. There’s a live group coaching call each week for the first 10 weeks. If you join live, you’ll get the chance to take the hot-seat! There’s so much value in the shared learnings, these sessions are incredible. Recordings are uploaded to your program portal afterwards so you can catch up if you missed it, or watch it again!

How do the payments work?

You can choose to use your credit card (via Stripe) or PayPal for instant secure payments. If you choose a payment plan option, the payments come out automatically each month. If your payment plan defaults, or you stop the payments before you’ve paid in full, your access will be removed and you forfeit the bonuses.

What's the guarantee policy?

There’s a very generous 180 day 100% money back guarantee based on your results. All you’ll need to do is show that you’ve implemented the program and it hasn’t generated any results – you’ll get your money back no questions asked. (If you’re the kind of person who signs up just to check things out and then request a refund – this program isn’t for you.)

Join Business JAM and start right now

Let’s make 2021 YOUR year to shift the needle in your business!

Prefer to pay in USD?


No problem – I’ve got you covered.

6 monthly payments of $297 USD

OR Pay-In-Full to save $185 USD

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