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Google Ads vs. Facebook Ads – Which One is Best?

Google Ads vs. Facebook Ads – Which One is Best?

by JessicaO | 4 Sep, 2019 | Advertising, Facebook, Marketing, Social media

What’s the difference between Google ads and Facebook ads? And which one is going to get you the best results? Well, I think most businesses would be smart to use both!  However, they are totally different kinds of advertising so first you need to understand the...
Facebook’s New Relevance Metrics For Improving Your Ads

Facebook’s New Relevance Metrics For Improving Your Ads

by JessicaO | 26 Apr, 2019 | Advertising, Facebook, Marketing, Social media

Facebook announced recently that it replaced the ‘Relevance Score’ we’re used to seeing in our ad reporting with 3 new metrics that are aimed to give us better insights into WHY our ads might be under-performing so we know what to focus on to improve...
Facebook Ads 101: What is your Relevance Score and why does it matter?

Facebook Ads 101: What is your Relevance Score and why does it matter?

by JessicaO | 5 Apr, 2018 | Advertising, Customer Experience, Facebook, Marketing, Social media

Like it or hate it, if your audience is online, they are probably on Facebook. And let’s face it, pretty much everyone is on Facebook these days, even my 95 year old grandfather had an account to keep in touch with his growing family. Because your audience is on...
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