by JessicaO | 14 Jan, 2020 | Business Strategy, Mindset
If you’ve come from a corporate career like I did, you’ll have a lot of learned perspectives that aren’t doing you any good as a business owner. Now you’re in the drivers seat, you’re leading a business and you need to be thinking like a...
by JessicaO | 30 Oct, 2019 | Business Strategy, Marketing
Affiliate marketing is a great way to create multiple revenue streams into your businesses so that your cashflow is balanced by direct and indirect income, recurring and one-off payments. I like it because it takes relatively little effort to manage, making it an...
by JessicaO | 23 Jan, 2019 | Business Strategy
Although I became an ‘entrepreneur’ almost 9 years ago when I started an online wedding dress-making service, 2018 was my first year as a full-time entrepreneur, running two businesses and all without the safety blanket of my corporate job to fall back on. As I...
by JessicaO | 4 May, 2018 | Business Strategy, Marketing
and If not now, then when? It’s fear that holds us back – what if it doesn’t work? What will my family think? What if…….? But what if, a year from now, you’re still in the same place you are today? Isn’t that a worse outcome...
by JessicaO | 16 Mar, 2018 | Business Strategy, Customer Experience, Marketing
If you’re in a service based business it’s so tempting to promote a broad array of services to try and win more customers and sell more to them. I understand the logic – more services means broader market scope which means bigger target market and...
by JessicaO | 25 Feb, 2018 | Brand strategy, Business Strategy, Customer Experience, Marketing
You’ve probably heard of customer experience. There is a growing trend among ambitious businesses to make sure their customer experience is first class. It makes up a HUGE part of your brand experience, but brand experience is a broader whole-of-business strategy that...
