by JessicaO | 23 Jan, 2019 | Business Strategy
Although I became an ‘entrepreneur’ almost 9 years ago when I started an online wedding dress-making service, 2018 was my first year as a full-time entrepreneur, running two businesses and all without the safety blanket of my corporate job to fall back on. As I...
by JessicaO | 4 May, 2018 | Business Strategy, Marketing
and If not now, then when? It’s fear that holds us back – what if it doesn’t work? What will my family think? What if…….? But what if, a year from now, you’re still in the same place you are today? Isn’t that a worse outcome...
by JessicaO | 16 Mar, 2018 | Business Strategy, Customer Experience, Marketing
If you’re in a service based business it’s so tempting to promote a broad array of services to try and win more customers and sell more to them. I understand the logic – more services means broader market scope which means bigger target market and...
by JessicaO | 25 Feb, 2018 | Brand strategy, Business Strategy, Customer Experience, Marketing
You’ve probably heard of customer experience. There is a growing trend among ambitious businesses to make sure their customer experience is first class. It makes up a HUGE part of your brand experience, but brand experience is a broader whole-of-business strategy that...
by JessicaO | 13 Jan, 2018 | Business Strategy, Customer, Marketing
It’s hard to market a business. I know this only too well, I’ve made a career of doing marketing and I’m still learning how to improve every day! My clients commonly come to me when they’re stuck with their marketing. Even though they have a...
by JessicaO | 6 Jul, 2017 | Business Strategy, Customer, Customer Experience, Marketing
You’ve probably heard people talking about having an ideal customer, or creating a customer avatar. You might even be wondering why you really need to have an ‘ideal’ customer since you’d be more than happy to sell to any living, breathing, two-legged mammal that...
