by JessicaO | 23 Jan, 2019 | Business Strategy
Although I became an ‘entrepreneur’ almost 9 years ago when I started an online wedding dress-making service, 2018 was my first year as a full-time entrepreneur, running two businesses and all without the safety blanket of my corporate job to fall back on. As I...
by JessicaO | 4 May, 2018 | Business Strategy, Marketing
If not now, then when? It’s fear that holds us back – what if it doesn’t work? What will my family think? What if…….? But what if, a year from now, you’re still in the same place you are today? Isn’t that a worse outcome than...
by JessicaO | 16 Mar, 2018 | Business Strategy, Customer Experience, Marketing
If you’re in a service based business it’s so tempting to promote a broad array of services you can deliver to try and win customers and sell more to them. I understand the logic – more services means broader market scope which means bigger target...
by JessicaO | 25 Feb, 2018 | Brand strategy, Business Strategy, Customer Experience, Marketing
You’ve probably heard of customer experience. There is a growing trend among ambitious businesses to make sure their customer experience is first class. It makes up a HUGE part of your brand experience, but brand experience is a broader whole-of-business strategy that...
by JessicaO | 13 Jan, 2018 | Business Strategy, Customer, Marketing
I often hear from people experiencing growing pains in their business. Even though they have a great product they are having trouble finding new customers. They have tried all sorts of marketing tactics but can’t get good traction. They’re pumping so much time...
by JessicaO | 6 Jul, 2017 | Brand strategy, Business Strategy, Customer, Customer Experience, Marketing
You’ve probably heard people talking about having an ideal customer, or creating a customer avatar. You might even be wondering why you really need to have an ‘ideal’ customer since you’d be more than happy to sell to any living, breathing, two-legged mammal that...
