by JessicaO | 30 Jun, 2019 | Copywriting, Customer Experience, Marketing
I bet you’re thinking “4 types of customer? I thought we were supposed to target just one?” And yes, you’re right. A good marketing strategy targets your ideal customer. But did you know there are 4 different ‘stages of awareness’...
by JessicaO | 12 Oct, 2018 | Copywriting, Marketing
Content is king when it comes to online marketing, so writing blogs that are loved by both your audience and search engines is an important skill to have. Why do we write blogs? Two main reasons: To attract traffic to our websites (SEO). To build trust and credibility...
