by JessicaO | 25 Nov, 2019 | Copywriting, Ideal Customer
Ah, the About page. That one page on your website which everyone hates to write, but can be the most powerful – if you do it right. Writing about yourself is possibly the hardest thing you’ll ever attempt to write! We’re always overly...
by JessicaO | 30 Jun, 2019 | Copywriting, Ideal Customer, Marketing
I bet you’re thinking “4 types of customer? I thought we were supposed to target just one?” And yes, you’re right. A good marketing strategy targets your ideal customer. But did you know there are 4 different ‘stages of awareness’...
by JessicaO | 12 Oct, 2018 | Copywriting, Marketing
Content is king when it comes to online marketing, so writing blogs that are loved by both your audience and search engines is an important skill to have. Why do we write blogs? Two main reasons: To attract traffic to our websites (SEO). To build trust and credibility...
