by JessicaO | 30 Jun, 2019 | Copywriting, Customer Experience, Marketing
I bet you’re thinking “4 types of customer? I thought we were supposed to target just one?” And yes, you’re right. A good marketing strategy targets your ideal customer. But did you know there are 4 different ‘stages of awareness’...
by JessicaO | 20 Sep, 2018 | Customer Experience, Email marketing, Marketing
Whenever you write an email to a client, or a prospect, you’re investing your precious resource (time) into that email. And they are investing their precious resource to read it. Which means that you want to be writing effective emails that get the desired reaction...
by JessicaO | 12 Jun, 2018 | Brand strategy, Customer Experience, Marketing
Small business owners, here’s your new game-changer: Brand experience. Before I tell you how to get ahead of the pack and compete with much larger companies through brand experience, let me backtrack a bit and tell you why it’s so important. In 2018,...
by JessicaO | 5 Apr, 2018 | Advertising, Customer Experience, Facebook, Marketing, Social media
Like it or hate it, if your audience is online, they are probably on Facebook. And let’s face it, pretty much everyone is on Facebook these days, even my 95 year old grandfather had an account to keep in touch with his growing family. Because your audience is on...
by JessicaO | 16 Mar, 2018 | Business Strategy, Customer Experience, Marketing
If you’re in a service based business it’s so tempting to promote a broad array of services to try and win more customers and sell more to them. I understand the logic – more services means broader market scope which means bigger target market and...
by JessicaO | 25 Feb, 2018 | Brand strategy, Business Strategy, Customer Experience, Marketing
You’ve probably heard of customer experience. There is a growing trend among ambitious businesses to make sure their customer experience is first class. It makes up a HUGE part of your brand experience, but brand experience is a broader whole-of-business strategy that...
