How to create an amazing brand experience that your customers will love to talk about
Small business owners, here’s your new game-changer: Brand experience. Before I tell you how to get ahead of the pack and compete with much larger companies through brand experience, let me backtrack a bit and tell you why it’s so important. In 2018,...
Facebook Ads 101: What is your Relevance Score and why does it matter?
Like it or hate it, if your audience is online, they are probably on Facebook. And let’s face it, pretty much everyone is on Facebook these days, even my 95 year old grandfather had an account to keep in touch with his growing family. Because your audience is on...
Why You Need to STOP Expanding Your Services to Grow Your Business
If you’re in a service based business it’s so tempting to promote a broad array of services to try and win more customers and sell more to them. I understand the logic – more services means broader market scope which means bigger target market and...
Brand experience: The success strategy of today’s high growth companies
You’ve probably heard of customer experience. There is a growing trend among ambitious businesses to make sure their customer experience is first class. It makes up a HUGE part of your brand experience, but brand experience is a broader whole-of-business strategy that...
How to create value in your business that your competitors can’t copy
Ask most CEOs and they’ll tell you the number 1 risk to their business’ future is damage to their brand reputation. This is the actual result of a global survey run by risk management specialists, Aon (2017 Global Risk Management Survey). Why? Because, a strong...