by JessicaO | 20 Sep, 2018 | Customer Experience, Email marketing, Marketing
Whenever you write an email to a client, or a prospect, you’re investing your precious resource (time) into that email. And they are investing their precious resource to read it. Which means that you want to be writing effective emails that get the desired reaction...
by JessicaO | 12 Nov, 2017 | Customer Experience, Email marketing, Marketing
Marketing automation is a literal game-changer for businesses of all sizes. In the old days we used to generate leads and capture the details in a database. Then we constructed email campaigns to this list of leads. If we were using email marketing software we could...
by JessicaO | 14 Oct, 2017 | Customer Experience, Email marketing, Marketing
Are you struggling to get people responding to your marketing emails? You’re not alone, every day I must get 100+ emails across my various accounts and I certainly do not open all of them. (On a good day maybe 10% would get opened!). Even if people open your...
