Facebook’s New Relevance Metrics For Improving Your Ads
Facebook announced recently that it replaced the ‘Relevance Score’ we’re used to seeing in our ad reporting with 3 new metrics that are aimed to give us better insights into WHY our ads might be under-performing so we know what to focus on to improve...
How to run a successful Facebook Group that drives sales leads for your business
Recently Facebook made some changes to their algorithm so we’re all seeing a lot more updates from friends, family and groups. Yes, groups! Why? Facebook knows that when people are engaged, they keep coming back and stay on the platform. So they want us all sharing...
Which social media platforms should you be using?
Social media has become so entrenched in our society, it’s essential for businesses to create a social media strategy that dictates how it’s used to engage customers and prospects. Just in case you’re not sure about the value of social media,...
Facebook Ads 101: What is your Relevance Score and why does it matter?
Like it or hate it, if your audience is online, they are probably on Facebook. And let’s face it, pretty much everyone is on Facebook these days, even my 95 year old grandfather had an account to keep in touch with his growing family. Because your audience is on...
How to easily understand the Facebook algorithm and use it to your advantage
Facebook. It’s both awesome and frustrating for business owners! Do you wonder why some posts get more engagement than others? Do you spend hours analysing your stats, trying to crack the FB algorithm? Well, the good news is you can save your time. The simple...