How To Turn Your Target Market Into An ‘Ideal Customer’ Avatar
Creating a customer avatar can be a total game changer for your marketing and sales. No doubt about that, I’ve seen amazing improvements time and time again after going through the process to target an ‘ideal customer’. This is especially important...
3 Common Reasons Why Your Marketing Isn’t Working
It’s hard to market a business. I know this only too well, I’ve made a career of doing marketing and I’m still learning how to improve every day! My clients commonly come to me when they’re stuck with their marketing. Even though they have a...
Why defining your ideal customer is essential for a killer marketing strategy
You’ve probably heard people talking about having an ideal customer, or creating a customer avatar. You might even be wondering why you really need to have an ‘ideal’ customer since you’d be more than happy to sell to any living, breathing, two-legged mammal that...
4 simple steps to become a customer-focussed business
Have you noticed that the competitive landscape has changed? More than selling a product or service that solves a problem, the new way to compete is by delivering a brand experience that creates loyal advocates in your customers. Word-of-mouth recommendations are king...