by JessicaO | 14 May, 2019 | Brand strategy, Customer, Marketing
No doubt you’d agree with me that great imagery is an key element of a strong brand. It’s all about making that instant connection with your audience. On your website your photos have the power to make or break a visitor’s first impression of your business...
by JessicaO | 26 Apr, 2019 | Facebook, Marketing, Social media
Facebook announced recently that it replaced the ‘Relevance Score’ we’re used to seeing in our ad reporting with 3 new metrics that are aimed to give us better insights into WHY our ads might be under-performing so we know what to focus on to improve...
by JessicaO | 28 Mar, 2019 | Customer, Marketing
If you’ve done any reading about marketing, you’ve probably come across someone who says you need a customer avatar to achieve good results with your marketing. Well, guess what? I’m one of those people! I talk about customer avatars a LOT, because after working...
by JessicaO | 7 Mar, 2019 | Marketing
Would any business owner not believe having an online presence is an important factor in making sales? I highly doubt it! Having a website and a social media presence for your business is a good start, but you also need the right people to find them. And in my...
by JessicaO | 7 Dec, 2018 | Marketing, SEO
In the ever-changing world of online marketing, it can be hard to keep up and make sure your website is being found in Google searches. This is why you need to know about SEO. There’s always new tips for optimising your content in response to algorithm changes,...
by JessicaO | 26 Oct, 2018 | Facebook, Marketing, Social media
Recently Facebook made some changes to their algorithm so we’re all seeing a lot more updates from friends, family and groups. Yes, groups! Why? Facebook knows that when people are engaged, they keep coming back and stay on the platform. So they want us all sharing...
