by JessicaO | 26 Oct, 2018 | Facebook, Marketing, Social media
Recently Facebook made some changes to their algorithm so we’re all seeing a lot more updates from friends, family and groups. Yes, groups! Why? Facebook knows that when people are engaged, they keep coming back and stay on the platform. So they want us all sharing...
by JessicaO | 12 Oct, 2018 | Copywriting, Marketing
Content is king when it comes to online marketing, so writing blogs that are loved by both your audience and search engines is an important skill to have. Why do we write blogs? Two main reasons: To attract traffic to our websites (SEO). To build trust and credibility...
by JessicaO | 20 Sep, 2018 | Customer Experience, Email marketing, Marketing
Whenever you write an email to a client, or a prospect, you’re investing your precious resource (time) into that email. And they are investing their precious resource to read it. Which means that you want to be writing effective emails that get the desired reaction...
by JessicaO | 28 Aug, 2018 | Brand strategy, Marketing
At least 90 percent of business owners* hire a graphic designer to create a logo, choose a font, some colours, and tick the box on branding. Done! Right? Actually, no. Some of the more savvy ones know that they need to be consistent in how they present their logo and...
by JessicaO | 20 Aug, 2018 | Customer, Marketing
Creating a customer avatar can be a total game changer for your marketing results. Almost overnight your marketing can go from bland and boring to highly engaging, just by knowing exactly who you’re talking to and why they actually care about what you have to...
by JessicaO | 20 Jul, 2018 | Facebook, Marketing, Social media
Social media has become so entrenched in our society, it’s essential for businesses to create a social media strategy that dictates how it’s used to engage customers and prospects. Just in case you’re not sure about the value of social media,...
