by Admin | 4 Sep, 2019 | Facebook, Marketing, Social media
What’s the difference between Google ads and Facebook ads? And which one is going to get you the best results? Well, I think most businesses would be smart to use both! However, they are totally different kinds of advertising so first you need to understand the...
by JessicaO | 14 May, 2019 | Brand strategy, Marketing
No doubt you’d agree with me that great imagery is an key element of a strong brand. It’s all about making that instant connection with your audience. On your website your photos have the power to make or break a visitor’s first impression of your business...
by JessicaO | 26 Apr, 2019 | Facebook, Marketing, Social media
Facebook announced recently that it replaced the ‘Relevance Score’ we’re used to seeing in our ad reporting with 3 new metrics that are aimed to give us better insights into WHY our ads might be under-performing so we know what to focus on to improve...
by JessicaO | 28 Mar, 2019 | Marketing
If you’ve done any reading about marketing, you’ve probably come across someone who says you need a customer avatar to achieve good results with your marketing. Well, guess what? I’m one of those people! I talk about customer avatars a LOT, because after working...
by JessicaO | 7 Mar, 2019 | Content Marketing, Marketing
You know how nobody likes being sold to these days? Well, content marketing is (in my opinion) the easiest way to build trust with your target customers and move them along the sales journey without actually doing any selling. By the time they make contact with you,...
by JessicaO | 7 Dec, 2018 | Marketing, SEO
In the ever-changing world of online marketing, it can be hard to keep up and make sure your website is being found in Google searches. This is why you need to know about SEO. There’s always new tips for optimising your content in response to algorithm changes,...
