by JessicaO | 31 Jan, 2020 | Content Marketing, Marketing
There’s no argument that a blog can drive growth for your business. As well as improving your search engine ranking, helping attract your ideal customers to your website (where you can convert them to subscribers and leads), blogging creates connection, builds...
by JessicaO | 30 Oct, 2019 | Business Strategy, Marketing
Affiliate marketing is a great way to create multiple revenue streams into your businesses so that your cashflow is balanced by direct and indirect income, recurring and one-off payments. I like it because it takes relatively little effort to manage, making it an...
by JessicaO | 4 Sep, 2019 | Advertising, Facebook, Marketing, Social media
What’s the difference between Google ads and Facebook ads? And which one is going to get you the best results? Well, I think most businesses would be smart to use both! However, they are totally different kinds of advertising so first you need to understand the...
by JessicaO | 30 Jun, 2019 | Copywriting, Ideal Customer, Marketing
I bet you’re thinking “4 types of customer? I thought we were supposed to target just one?” And yes, you’re right. A good marketing strategy targets your ideal customer. But did you know there are 4 different ‘stages of awareness’...
by JessicaO | 14 May, 2019 | Brand strategy, Ideal Customer, Marketing
No doubt you’d agree with me that great imagery is an key element of a strong brand. It’s all about making that instant connection with your audience. On your website your photos have the power to make or break a visitor’s first impression of your business...
by JessicaO | 26 Apr, 2019 | Advertising, Facebook, Marketing, Social media
Facebook announced recently that it replaced the ‘Relevance Score’ we’re used to seeing in our ad reporting with 3 new metrics that are aimed to give us better insights into WHY our ads might be under-performing so we know what to focus on to improve...
