by Admin | 30 Oct, 2019 | Business Strategy, Marketing
Affiliate marketing is a great way to create multiple revenue streams into your businesses so that your cashflow is balanced by direct and indirect income, recurring and one-off payments. I like it because it takes relatively little effort to manage, making it an...
by Admin | 4 Sep, 2019 | Advertising, Facebook, Marketing, Social media
What’s the difference between Google ads and Facebook ads? And which one is going to get you the best results? Well, I think most businesses would be smart to use both! However, they are totally different kinds of advertising so first you need to understand the...
by JessicaO | 30 Jun, 2019 | Copywriting, Customer Experience, Marketing
I bet you’re thinking “4 types of customer? I thought we were supposed to target just one?” And yes, you’re right. A good marketing strategy targets your ideal customer. But did you know there are 4 different ‘stages of awareness’...
by JessicaO | 14 May, 2019 | Brand strategy, Marketing
No doubt you’d agree with me that great imagery is an key element of a strong brand. It’s all about making that instant connection with your audience. On your website your photos have the power to make or break a visitor’s first impression of your business...
by JessicaO | 26 Apr, 2019 | Advertising, Facebook, Marketing, Social media
Facebook announced recently that it replaced the ‘Relevance Score’ we’re used to seeing in our ad reporting with 3 new metrics that are aimed to give us better insights into WHY our ads might be under-performing so we know what to focus on to improve...
by JessicaO | 28 Mar, 2019 | Marketing
If you’ve done any reading about marketing, you’ve probably come across someone who says you need a customer avatar to achieve good results with your marketing. Well, guess what? I’m one of those people! I talk about customer avatars a LOT, because after working...
