by JessicaO | 7 Mar, 2019 | Marketing
Would any business owner not believe having an online presence is an important factor in making sales? I highly doubt it! Having a website and a social media presence for your business is a good start, but you also need the right people to find them. And in my...
by JessicaO | 7 Dec, 2018 | Marketing, SEO
In the ever-changing world of online marketing, it can be hard to keep up and make sure your website is being found in Google searches. This is why you need to know about SEO. There’s always new tips for optimising your content in response to algorithm changes,...
by JessicaO | 26 Oct, 2018 | Facebook, Marketing, Social media
Recently Facebook made some changes to their algorithm so we’re all seeing a lot more updates from friends, family and groups. Yes, groups! Why? Facebook knows that when people are engaged, they keep coming back and stay on the platform. So they want us all sharing...
by JessicaO | 12 Oct, 2018 | Copywriting, Marketing
Content is king when it comes to online marketing, so writing blogs that are loved by both your audience and search engines is an important skill to have. Why do we write blogs? Two main reasons: To attract traffic to our websites (SEO). To build trust and credibility...
by JessicaO | 20 Sep, 2018 | Customer Experience, Email marketing, Marketing
Whenever you write an email to a client, or a prospect, you’re investing your precious resource (time) into that email. And they are investing their precious resource to read it. Which means that you want to be writing effective emails that get the desired reaction...
by JessicaO | 28 Aug, 2018 | Brand strategy, Marketing
At least 90 percent of business owners* hire a graphic designer to create a logo, choose a font, some colours, and tick the box on branding. Done! Right? Actually, no. Some of the more savvy ones know that they need to be consistent in how they present their logo and...
