Story: Using a Niche Strategy to Compete With Online Giants Facebook, EBay and Gumtree
I’m super excited to bring you this interview with Sarah Bando, founder of Jumping Jack. Her business competes against the internet giants of eBay, Facebook and Gumtree… so how did she do it? Firstly she created a very specific niche. In contrast to the...
Story: How Narrowing Her Niche Helped Her Business to Expand
Today I’m talking to Nicole from Creative Mum Life about her first two years in business and how she started off with a broad market and has since narrowed her niche to enable her business to expand. Our usual logic is that the biggest scope of opportunity comes...
Why Your WHY Makes All The Difference To Your Level Of Success
My first business “failed” Ok, I didn’t want to admit this for ages, and this is the first time I’m sharing all these details publicly! Not many people know about it, but I started my first business back in 2010. I’d discovered a gap in the...
7 Instagram Hashtag Tips & Why Maintaining Relevance Has Never Been More Important
Are you on the ‘gram but not gaining many new followers? Using your Instagram hashtags strategically can have a huge impact on your ability to be discovered and followed by your ideal customer. Woo hoo! Followers should not be used as a vanity metric though...
How To Use Blogging To Grow Your Online Business – 5 Expert Tips From Elaine Rau, the LadyBossBlogger
There’s no argument that a blog can drive growth for your business. As well as improving your search engine ranking, helping attract your ideal customers to your website (where you can convert them to subscribers and leads), blogging creates connection, builds...