7 Instagram Hashtag Tips & Why Maintaining Relevance Has Never Been More Important
Are you on the ‘gram but not gaining many new followers? Using your Instagram hashtags strategically can have a huge impact on your ability to be discovered and followed by your ideal customer. Woo hoo! Followers should not be used as a vanity metric though...
How To Use Blogging To Grow Your Online Business – 5 Expert Tips From Elaine Rau, the LadyBossBlogger
There’s no argument that a blog can drive growth for your business. As well as improving your search engine ranking, helping attract your ideal customers to your website (where you can convert them to subscribers and leads), blogging creates connection, builds...
Affiliate Marketing – How to Add a New Revenue Stream and Add Value to Your Customers
I believe affiliate marketing is a great way to add a new revenue stream into your businesses so that your cashflow is balanced by direct and indirect income, recurring and one-off payments. I like it because it takes relatively little effort to manage, making it an...
Google Ads vs. Facebook Ads – Which One is Best?
What’s the difference between Google ads and Facebook ads? And which one is going to get you the best results? Well, I think most businesses would be smart to use both! However, they are totally different kinds of advertising so first you need to understand the...
The 4 Types of Customer – What You Need to Know to Sell Effectively
I bet you’re thinking “4 types of customer? I thought we were supposed to target just one?” And yes, you’re right. A good marketing strategy targets your ideal customer. But did you know there are 4 different ‘stages of awareness’...