7 Instagram Hashtag Tips & Why Maintaining Relevance Has Never Been More Important
Are you on the ‘gram but not gaining many new followers? Using your Instagram hashtags strategically can have a huge impact on your ability to be discovered and followed by your ideal customer. Woo hoo! Followers should not be used as a vanity metric though...
Google Ads vs. Facebook Ads – Which One is Best?
What’s the difference between Google ads and Facebook ads? And which one is going to get you the best results? Well, I think most businesses would be smart to use both! However, they are totally different kinds of advertising so first you need to understand the...
Facebook’s New Relevance Metrics For Improving Your Ads
Facebook announced recently that it replaced the ‘Relevance Score’ we’re used to seeing in our ad reporting with 3 new metrics that are aimed to give us better insights into WHY our ads might be under-performing so we know what to focus on to improve...
How to run a successful Facebook Group that drives sales leads for your business
Recently Facebook made some changes to their algorithm so we’re all seeing a lot more updates from friends, family and groups. Yes, groups! Why? Facebook knows that when people are engaged, they keep coming back and stay on the platform. So they want us all sharing...
Which social media platforms should you be using?
Social media has become so entrenched in our society, it’s essential for businesses to create a social media strategy that dictates how it’s used to engage customers and prospects. Just in case you’re not sure about the value of social media,...