by JessicaO | 4 Sep, 2019 | Advertising, Facebook, Marketing, Social media
What’s the difference between Google ads and Facebook ads? And which one is going to get you the best results? Well, I think most businesses would be smart to use both! However, they are totally different kinds of advertising so first you need to understand the...
by JessicaO | 26 Apr, 2019 | Advertising, Facebook, Marketing, Social media
Facebook announced recently that it replaced the ‘Relevance Score’ we’re used to seeing in our ad reporting with 3 new metrics that are aimed to give us better insights into WHY our ads might be under-performing so we know what to focus on to improve...
by JessicaO | 26 Oct, 2018 | Facebook, Marketing, Social media
Recently Facebook made some changes to their algorithm so we’re all seeing a lot more updates from friends, family and groups. Yes, groups! Why? Facebook knows that when people are engaged, they keep coming back and stay on the platform. So they want us all sharing...
by JessicaO | 20 Jul, 2018 | Facebook, Marketing, Social media
Social media has become so entrenched in our society, it’s essential for businesses to create a social media strategy that dictates how it’s used to engage customers and prospects. Just in case you’re not sure about the value of social media,...
by JessicaO | 5 Apr, 2018 | Advertising, Customer Experience, Facebook, Marketing, Social media
Like it or hate it, if your audience is online, they are probably on Facebook. And let’s face it, pretty much everyone is on Facebook these days, even my 95 year old grandfather had an account to keep in touch with his growing family. Because your audience is on...
by JessicaO | 1 Feb, 2018 | Marketing, Social media
Instagram is currently the 3rd largest social media platform (behind Facebook and YouTube) with 800 million active users. And 500 million of us log in daily – a stat which is growing super fast as people embrace the platform. It is a great platform to build and...
