Do you want to effortlessly attract your target customers with marketing that really works?
Let’s get you started!
Join my online masterclass to define your ideal customer and learn how to market to them so they want to buy from you.
Defining Your Ideal Customer & How to Market to Them
Online Masterclass open NOW!
Have you been struggling to get results from your marketing efforts?
Are you struggling to define a target customer (or business)?
You’re in the right place!
Take this masterclass and I’ll help you profile your ideal customer so you can target them with marketing messages they’ll respond best to.
Having a well-defined ideal customer is essential to creating successful marketing content, so before you waste any money on advertising let’s get the foundations right first.
Sign up for my online masterclass and let me show you how to define your ideal customer and create copy that attracts them.
This masterclass is for YOU if:
You’re an owner of a small business that offers services – including consultants, creatives, coaches, professionals, techies, and online businesses.
You want to be very targeted with your marketing so you don’t waste time (and money) on marketing to the ones who aren’t right for your business.
You’re having trouble building an audience, attracting traffic to your website or converting sales.
You want to convert more of your audience to customers.
You want to get smarter about who you choose to work with and specifically target the customers who generate the most profit.
You’re feeling stuck with your business, your marketing isn’t working and you want to start getting results.
“This was a fantastic masterclass. It gave me clarity on who my avatar is and how I can better meet their needs.”
Ok, I'm in, let's do this!
Watch it again, and again
Just 60 minutes of your time
What will you learn?
⇒ Why you need a defined niche – whether you’re targeting businesses or consumers
⇒ How to identify your Ideal Customer (and what makes them Ideal)
⇒ Their desires, fears, opinions and level of awareness
⇒ Identifying what makes them buy and when to approach them
⇒ How to educate them and build trust so they enter the ‘buying zone’
⇒ How to write your marketing messages for your website that drive higher conversions
⇒ How to write your elevator pitch to appeal to your ideal customer
⇒ How to write an attention-grabbing ad headline
All of this packed into one big Masterclass
– Editable workbook you can use again and again
– Lifetime access so you can watch it again
– Send your avatar and messages to me for personal feedback!
Enrol today for just $29 AUD!
(down from $97)
I completed this training in the early days of creating my business and it truely helped me start off on the right foot. It stepped me through how to really narrow in and dig deeper into who my ideal customer is and showed me the importance of shaping my messaging to reach these people. I highly recommend going through this process for any business to save you time and money down the track.
Why this masterclass?
This is a bite-sized marketing course delivered as an online video masterclass.
You’ll complete it in no more than 90 minutes – ideal for busy entrepreneurs who can’t commit much time to learning.
The customer avatar worksheet has been developed by experienced senior marketer Jessica Osborn, based on her 20+ years of marketing experience, so you know it works.
You get a Word based workbook to keep and use in the future – which gives you flexibility to keep refining your avatar and your message as you learn more about your Ideal Customer.
PLUS – watch the masterclass as many times as you like!
Ready to nail down your Ideal Customer and start marketing to them?
Will this work for me?
If you have a business (and I suspect that if you’re reading this, you do!), then yes, it will most certainly help you improve your marketing.
All great marketing strategies start with a specific and detailed knowledge of the target – your ideal customer.
What do I need?
- A computer with internet connection and speakers
- A positive attitude and willingness to learn!
Jessica helped me knuckle down my exact audience I want to attract. I changed my fb ads to represent these people… and my ad is doing AMAZING! Down to 20c per like!
“If you’re marketing to everybody, you’re selling to nobody”
About your coach – Jessica Osborn
Hi there! I’m a down-to-earth marketing coach for busy women who want to achieve more success with their businesses so they can spend less time working and more time living.
With a degree in business and way too many years (20ish!) spent in corporate marketing roles, I’ve led many teams to build successful brands and launch new businesses.
Now I’m giving my own clients the benefit of this experience with simple strategies to build their brands, grow their audience and funnel prospects into customers.
Join me in this masterclass as I teach you the first step of your marketing strategy – getting to know your Ideal Customer and how to attract them!