Defining Your Ideal Customer


How to Market to Them



Thanks so much for joining me in this masterclass! 

You’re going to join me for an indepth session and learn:

1. How to identify your ideal customer (whether you’re B2B or B2C)

2. How to create your customer avatar

3. How to write 3 key marketing messages to attract them!

Ready to watch the Masterclass?

During this class I take you step by step through creating your customer avatar. Please pause the video when you need more time to populate your workbook. 

All done? 

Now you’ve got your customer avatar… and you know what you need to say to them.

Would you like some feedback? 

Send your workbook to me for some personalised feedback on your avatar and messages!

Next Step: make your PLAN to attract them!

So your next step is to build out your marketing plan – how are you going to reach them, convert them to prospects and then to customers?

Think about your marketing funnel and what you’ll do at each stage:

AWARENESS – get them to know you – Build your AUDIENCE

INTEREST – get them to like you – Subscribe to your LIST

CONSIDERATION – get them to trust you – Nurture them with CONTENT

BUY – get them to buy from you – Convert them to CUSTOMER

That’s it really! Not too hard is it?

I like to create automated actions to move people through the funnel, so I can focus on adding more people to the top AND servicing my existing customers. 

Do you want access to my Marketing Plan template, and my personal help putting it all together for your specific business?

My group coaching program – Marketing Momentum Mastermind – is for women who are in their first few years of business and need help getting their marketing strategy sorted, plus advice on everything from SEO to social media to email marketing!

It’s open now for new members to join! 

So, if that sounds like you, why not check it out?

And – just because you’re now a member of my inner circle, you’re invited to take one of my LAST foundation memberships (meaning it’s 50% off the usual investment!).

Marketing Momentum Mastermind


Scale up your marketing : Build momentum : Mastermind solutions to your challenges! 

 An intimate group program for women, where you get to work at your own pace, on your own goals and have personalised advice from me every step of the way.

 Limited places available – join now



Copyright © Jessica Osborn ABN: 16 743 820 958. All Rights Reserved | Privacy Policy