ONLINE COURSES

Learn the skills to do your own marketing like a pro!

 

These bite-size courses are designed to fit into your busy schedule. Start whenever you like and go at your own pace.

My video and text-based teaching give you practical, step-by-step instructions on how to develop your own marketing strategies and implement them.

No fluff or out-dated theory here, I only teach the exact methods I use myself, learned over my 20 year career in marketing.

Enjoy lifetime access to the course content and templates so you can refresh your memory.

PLUS, you’ll get access to my private Facebook group just for students to ask me questions and get feedback on your work!

Defining Your Ideal Customer & How to Market to Them

An intensive 90 minute masterclass to get your targeting strategy right!

Learn who your ideal customer really is, what makes them tick and how to communicate your business to them so they become active buyers. 

You’ll complete this masterclass with your customer avatar PLUS 3 key marketing messages to attract them.

Finding your customers on Facebook – Coming SOON!

How to use Facebook to build your audience and drive qualified leads for your business.

Learn about optimising your Facebook presence so you’re found by the right people, growing your audience and driving traffic that converts to leads.

In this course we cover strategies to maximise your page, understanding how to leverage the algorithm to your advantage, and tips on using ads, videos, groups and messenger.

 

PR Basics for Small Biz – Coming SOON!

How to write a press release and get published in the media

Learn how to use PR to build a strong brand reputation and generate more leads through word of mouth.

In this course we cover when to use a press release vrs a media pitch, what to put in them and how to create a PR strategy to get maximum coverage for your business each time.

This course is not just theory, you’ll write a press release, create your media pack and build your PR strategy.

Marketing Messages That Convert – Coming SOON!

How to create engaging copy that attracts your ideal customer

In this course you will identify your ideal customer, then learn how to craft your major messages for marketing your business: your elevator pitch and your unique value proposition.

Write your social media profile, about us page, copy for your Facebook ads and more! 

No more struggling with writing copy for your marketing activities, in this course you’ll write all your key marketing messages so they’re ready to use, aligned and consistent with your brand.