Learn the secrets of foundational marketing strategy so you’ll find it easier to market your business and stand out as the obvious choice to your perfect clients.
Practical – Implement Immediately – Up To Date Strategies That Work
These online marketing courses are designed to fit into your busy schedule – because we all need less stress and more flexibility in our lives. Start whenever you like and go at your own pace.
My video and text-based teaching give you practical, step-by-step instructions on how to develop your own marketing strategies and implement them successfully.
No fluff or out-dated theory here, I only teach the exact methods I use myself, learned over my successful 20 year career in marketing, and 10 years as a business owner.
Enjoy lifetime access to the course content and templates so you can refresh your memory.
Discover how to position yourself uniquely in your most profitable niche, to attract your ideal customers and keep them coming back – without being chained to your laptop!
Time to stop procrastinating, stop spinning wheels and get focused on building your business to be what YOU want.
This detailed 9 week marketing (and business) strategy program will take you step by step on how to:
> realign your business to target the right customers,
> develop winning service packages,
> find the best price-point, and
> create a simple customer journey that drives conversions.
It’s your end-to-end marketing strategy for online professionals, coaches and consultants.
Uncover Your Unique Niche & Ideal Customer Masterclass
Create a space in the market that you can own … so that you become the obvious choice for your ideal customers, and command your best rates.
Remember the old phrase “Jack of all trades, master of none”?
For consulting or coaching businesses, trying to serve everyone can be a recipe for failure, or at the very least, take you on the long, slow road to growth while you battle to attract clients.
Being crystal clear about your niche market can make your marketing efforts much more effective – helping you stand out as the obvious choice to clients who are the best match for your services.
Create an Irresistible Lead Magnet to Grow Your Email List
Learn my proven lead magnet formula to attract your ideal customer to your email list – on autopilot!
Having a targeted marketing strategy means being specific about exactly who you really want and what you want to sell them.
Imagine if you attracted your ideal customer with ease and they made up 80% of your customer base.
Life would be great wouldn’t it?
It can happen, once you know who that ideal customer really is, and you have a way to attract them into your email list where you can nurture them towards the sale.
Enter your irresistible lead magnet!
It’s not hard to do, and why wouldn’t you want prospective ‘ideal customers’ entering your funnel every day, on autopilot?
My main lead magnet converts 80% of visitors to the landing page into subscribers. It’s ‘irresistible’ to them!
All I need to do is send the right people there and they join my list. You can do this too – let’s start with your lead magnet!
5 Day Biz Start-Up
Get the basics set up to start working for yourself remotely, from home.
This is a short online course giving you the steps you need to get yourself set up and able to sell your knowledge and expertise to businesses.
I’m giving you the inside knowledge on the essentials to get yourself started as a consultant or service provider, working for yourself from home.
No fluff or unnecessary things, just the core basics to get you operating in just 5 days!
PR Basics for Small Biz
How to write a press release and get published in the media
Learn how to use PR to build a strong brand reputation and generate more leads through word of mouth.
In this course we cover when to use a press release vs a media pitch, what to put in them and how to create a PR strategy to get maximum coverage for your business each time.
This course is not just theory, you’ll write a press release, create your media pack and build your PR strategy.
Build Your Audience on Facebook – Online Masterclass
Learn how to use Facebook to build an audience of your ideal customers and drive qualified leads for your business.
Learn about optimising your Facebook presence so you’re found by the right people, and are able to convert them into paying clients and customers.
In this masterclass I cover strategies to maximise your page, understanding how to leverage the algorithm to your advantage, and tips on using ads, videos, groups and messenger.
If you need to learn more about using Facebook to grow your business, this masterclass will give you the groundwork you need to start today.
Marketing Messages That Convert
How to create engaging copy that attracts your ideal customer
In this course you will identify your ideal customer, then learn how to craft your major messages for marketing your business: your elevator pitch and your unique value proposition.
Write your social media profile, about us page, copy for your Facebook ads and more!
No more struggling with writing copy for your marketing activities, in this course you’ll write all your key marketing messages so they’re ready to use, aligned and consistent with your brand – forming the foundation of all your business communication hereafter.