Tired of undercutting yourself and feeling nervous about raising rates?


Pricing With Poise


Discover how to confidently structure your prices for profit – while still providing excellent value for your clients.

Do you find pricing your services hard?

You’re not alone! It’s probably the number one struggle for most online professionals and coaches like us.

It’s because we’re not pricing products, but our own expertise, knowledge and time – and how exactly do you put a price on that?

If you ask yourself things like “What should I charge?”, “How much is too much?”, “What if nobody buys?”

Then you’re in the right place!

This masterclass is designed to show you how to structure your service packages and pricing that enable you to sell easily to the right people and maximise your profit potential.

Hey there! 

Pricing should be simple – it’s just a number, right?

Well, it’s probably one of the hardest things I’ve had to master since having my own business, even after 20 years as a marketing leader for leading corporations!

When I used to sit down to price my services, I would get myself in a total tangle! 

Suddenly I wouldn’t have a clue how much I should charge and my mind would go round in circles, losing confidence all the time. I’d go and make another coffee … but I’d come back and struggle again.

Since then, I’ve discovered the key to successful pricing and it’s often the dead opposite of what we intuitively think we should do! 

With this masterclass I’m going to show you how to tackle pricing with poise… so you can be calm, collected and confident with how you’re selling your services.

And, most importantly, set prices that make you profitable.

Who is this for?

If you’re a consultant, coach, or offer services to businesses, then this is for you!

I see many people in our space approach their pricing by surveying the market, creating services in line with what others are offering, and then choosing a low price because they feel they need to ‘be competitive’

But, the cold, hard truth is this puts you in a race to the bottom! You’re giving yourself the lowest profit margins and attracting the penny-pinching type of clients who don’t value what you do while you work your butt off to make a living. 

Instead, you could be creating your services to set you apart from the competition, where you’re selling based on value, and use pricing to your advantage – it’s actually a key part of your brand positioning!

Jess challenged me to better define my target audience and offer. I felt like she gave me ‘permission’ to increase my pricing, as she reassured me of the value of my offer and what I had to potentially gain. The next proposal I sent out secured me a project which generated 300% more revenue!

Melissa Packham

Founder, A Brand is Not a Logo

About the Pricing with Poise masterclass

Get ready for something a bit different! Who wants a boring masterclass on boring pricing? Not me!

That’s why I do things a bit differently.

As soon as you sign up, you’ll be given instant access to my pricing strategy module directly from Business JAM, containing 3 short online lessons where you’ll learn about these elements to successful pricing strategy:

Jessica Osborn, business coach for women in online services businesses

Lesson 1: Projecting Revenue

Map out your current revenue earning capacity vs your targets to identify your best growth strategy and know exactly what you need to sell to reach them.

Lesson 2: Positioning in the Market 

How to use your pricing and service packages to position yourself in the market and attract your ideal customers.

Lesson 3: Psychology of Pricing 

What influences their buying decisions and how you can use your pricing options to increase conversions and channel them towards the services you really want to sell.

Each of these lessons have worksheets to take you step by step through the process of building your packages and pricing them to avoid low-price competition.


Dive into the workshop session where we go even deeper to uncover the challenges that are commonly holding you back and give you additional insights to solve your pricing issues.


Ready to finally nail your pricing so you’ll walk away with clarity on how to price your services to win your ideal customers and maximise your profits? 

Let’s do this!

Georgina - Business JAM

"I signed my first 4-figure client!"

One of the best things I learned was not to base my price on my competitors, but to focus on my own value and what I could bring. It’s been a game-changer!

Georgina Chai 

Jessica Osborn, founder of Business JAM program for entrepreneurs

I’ve helped many clients to gain 300 – 500% increases in revenue and profit through simply understanding pricing strategy and implementing this simple process. 

Now it’s YOUR turn!

My private clients pay me anywhere from $4,900 to $10,000 to work with me in a close intimate setting.  

And my Business JAM program, which is another way you can get this pricing training, costs $1,197.

Pricing is tricky! I know, I’ve been there too. I see people struggling with pricing all the time. Putting a value on your time, expertise and knowledge isn’t easy.

And as women, we’re even more challenged by charging decent rates because we tend to avoid rejection (and price is one area we perceive rejection to be highest!) 

Why am I doing this now?

I want to help more women in 2021 price with confidence so they can have a profitable, enjoyable business and be paid what they’re really worth. 

Choose your masterclass option:

Masterclass Only

3 x online pricing strategy lessons with worksheets (worth $225)

Deep dive workshop replay (worth $100+)

Usual value + $325

Enrol today for just $99 AUD

Masterclass + Private Session

3 x online pricing strategy lessons with worksheets (worth $225)

Deep dive workshop replay (worth $100+)

+ Private coaching session with me to review your pricing strategy and help you fine tune it to reach your goals. (Worth $595+)

Usual value + $325 + $595 = $920

Enrol today for just $399 AUD

PLUS, I guarantee that by the end of the masterclass you’ll know how to set your prices to return better profits… OR I’ll refund you 100%!

Got Questions? I got answers!


What if I currently only price by the hour? Is this worthwhile for me? 

Yes, yes, yes! This workshop is ideal for you as the aim is to share some strategies that can help you to look at other pricing structures and see the possible outcomes you could be gaining. 


When do I get access to the online lessons?

You’ll get instant access as soon as you sign up. Look out for your welcome email with login details and then you’re away! These lessons are 3 short 10 minute videos with supporting worksheets. You’ll want to do them ahead of the workshop and then come to the live session with all your questions! 


What if this doesn’t work for me? 

Let me ask you a different question – what if it does? What if you, like many of my clients, have worked out how to confidently raise their prices and earn more without putting in more hours. If you’re an online consultant, VA, coach or provide services of a similar sort, this is tailored for you! 


How does the guarantee work? 

Super easy, you just do the lessons, watch the workshop and complete the action steps. If you still aren’t able to find a way to improve your pricing strategy – send me an email with all your workings and I’ll refund you 100%. 

..Ok, are you ready? We’re going to finally nail your pricing strategy!

Join me in this online masterclass to discover the sales psychology that goes into pricing, what helps you gain maximum profit for your service, and attracts the right kind of clients..

YES, pricing has a LOT to do with the kind of clients you attract! 

Sign up now and let’s get started!


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DISCLAIMER: This is a free worksheet designed to help you identify your target customer and learn more about them so you can target them better with your marketing. There are no guarantees of success!