Small Business Coaching Package
Apply for the Qld Government Entrepreneur Grant and get funding
to work with me 1:1 on a marketing strategy to grow your business
Why create a marketing plan?
A plan gives you focus. We’re all busy so you need to know you are maximising the time you spend on getting the best results.
Your marketing plan will be tailored to your business, budget and capacity.
You’ll develop a strategic approach to marketing your business, focussing on the tactics that will give you the best return on investment.
We will map out how to attract high value customers, who are loyal and stay for the long term. You’ll learn how to create a business that grows through word of mouth recommendations.
Which means you can generate higher profits and spend less time marketing while your business grows.
What goes into your marketing plan?
You will create a simple, practical plan that aligns your business towards achieving your goals.
Forget about theory taught at uni, my marketing plan template has been tried and tested in the real world and has no fluff, just the bits you need to get on with it.
Depending on your unique business situation, your marketing plan will include the following strategic areas:
Goals for your business/campaign
Revenue targets and budgets
Your ideal customer – defining your target market
Brand strategy – how you attract your ideal customer
Competitive positioning strategy for your product or service – what you sell
External communications – PR, social media
Lead generation – advertising, events, email marketing
Lead conversion – website, sales process
Customer experience – customer relations, repeat sales, loyalty and referrals
PLUS a 12 month action plan
How does it work?
This is a tailored 10 week intensive program to maximise your grant opportunity.
(Scroll below for more about the QLD Govt Entrepreneurs’ Grant)
First up we’ll assess where you’re at in your business journey and what’s working well for you. This will include a review of key statistics in your marketing and sales cycle to identify any critical action points.
Then I’ll help you set your business goals for the next two years and objectives for the next 6 – 12 months.
You will map out your customer journey and how to convert visitors to subscribers to customers.
You’ll start implementing your plan while we are creating it so you can make progress towards your objectives straight away.
I will advise you on how to set up the systems and processes you need to enable your marketing and sales activities to run smoothly, with minimal manual input.
At the end of the 10 weeks you will have a strategic marketing plan for the next 12 months, and you’ll know how to operate your marketing systems.
You’ll know what your focus is for the first 3 months, 6 months and so on.
You go forth and conquer!
(If you want to continue coaching after this 10 week package, you can! I’ll give you options to move over onto one of my standard packages and get ongoing support implementing your plan, showing you how to optimise tactics to get you the best results.)
Ok, so what does it cost?
Marketing Strategy VIP Program
10 x 1 hour private coaching sessions
Membership to my private coaching group for daily online support, access to files and live mini-training videos – valued $47 per week
Advice on technology and systems set up including email marketing, social media, website, customer database (CRM), Google analytics, as required.
My awesome Marketing Plan template, keep for future use!
Customer avatar template
Brand strategy template
Customer journey map template
Press release template and media guide
SEO keywords template and guide
Private email support
PLUS, I’ll help you with the grant submission!
$280 per week for 10 weeks
Total program cost is $2,800.
With the grant, the total cost to YOU is $1,400.
About the QLD Govt Entrepreneurs Grant
If you’ve registered your business (in Queensland) within the last 4 years, you may be eligible for a small business entrepreneur grant.
The grant is specifically for services that will help you to establish or develop your business – training, coaching, consultancy.
What you need to know:
- applications close on 21 November 2017
- approvals take approx 6 weeks
- once you have approval you can start (you will need to start within 2 weeks from getting approval)
- the service must be completed within 3 months from date of the grant approval
- the grant covers 50% of the cost
- the minimum grant is $1,000 and maximum is $5,000 (which means it’s for services costing between $2,000 and $10,000)
- you pay for the service (they will reimburse you at the completion of the service).
You/your business needs to have:
- less than 20 employees
- an ABN
- head office in Queensland
- squeaky clean directors (no bankrupcy or insolvency)
How to apply
1. Check the grant details on the Qld Govt website.
2. Contact me for your own tailored proposal to use for your application.
3. Apply for the grant online (applications close on 21 November 2017).
4. Wait for approval.
5. Come back here within 2 weeks and sign up online.
6. You’ll be sent access to my calendar to book your sessions.
How does payment work?
Payments are made weekly, in advance.
When you sign up on my website, you’ll be taken to PayPal where you select your preferred payment method (account or credit card).
The first payment will come out immediately. The remaining 9 payments will come out automatically each week.
It will end after 10 payments. You’ll receive a receipt to claim your grant.
Why choose me as your coach?
As well as being degree-qualified from Monash University in marketing and business, I’ve got a wealth of knowledge that comes from experience.
Over my 20 year corporate marketing career, I’ve worked for some of the largest companies in the world. AECOM, Queensland Government, Intercontinental Hotels, Royal Bank of Scotland and NEXTDC are just a few of the brands I’ve worked for.
I’ve also worked for small business and start-ups (one is now an ASX200 listed company), plus started 2 companies of my own.
So I know how to run a business on a shoestring, focussing on the right things to build brand awareness, attract your ideal customer and convert them to clients. Creating efficient and repeatable systems to maximise your budget and your time.
I made it to the top of my profession and managed highly motivated teams. I know how to motivate you and keep you on track while you execute your plan.
You won’t find my marketing plan in a textbook.
I’ve built my templates and tools through the countless marketing plans I have built. I know what works and how to adapt it to any business in any industry.
I’m a hands-on person and can help you with the high level strategy as well as your day to day tech questions.