Success! Your customer avatar template is on its way to your inbox


Thanks so much for subscribing! Please check your junkmail if it’s not there.

Hang on! Before you go…

Do you have one ‘person’ in mind who is your ideal customer?

If you said NO, read on….

Most people find it really hard to select one ideal customer.

They don’t know where to start because they have lots of potential buyers, and usually end up not creating their customer avatar.

In other words, they stop before they start.

Imagine if you could get my advice on how to narrow down your target listen and choose your best target customer?

Hear me explain how to use this customer avatar worksheet and show you how to create your customer avatar?

And then, what if I help you write three key marketing messages to attract them?

Since you’re now in my digital community, I’m offering you access to my online masterclass:

“Defining Your Ideal Customer and Writing Your Marketing Messages Masterclass”

for just $27.

 (Normal price is $150 – so that’s a massive 82% discount!)

About the Masterclass

  • Coaching on who your Ideal Customer is
  • Detailed explanation of how to build a profile of them – 5 key areas
  • Customer avatar template and how to use it
  • How to identify your key benefits that matter to them
  • Write your sales message for ads, websites, brochures and more!
  • Write your elevator pitch



reusable workbook


Watch it again, and again


Just 60 minutes of your time

Stop feeling frustrated

Change your marketing to target your ideal customer and see the results!

This is for you, if

You’re struggling to find new clients. You’ve been trying all sorts of marketing tactics but nothing is working how it should.

You find it hard to define a single target customer because your client base is so varied.

You want to focus on the strategies that’ll work and stop wasting time doing ‘everything’.

You want to attract the right clients and keep them coming back, so you can spend less time ‘marketing’ and more time doing the work you love.

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Name Goes Here

Jessica Osborn marketing coach for small business entrepreneurs

About me, your coach and NEW business bestie!

First up, I’m not your average business coach.

I have a degree in business and marketing. AND, much more importantly, over 20 years’ experience creating marketing strategies to launch and grow businesses.

I made it to the top in the corporate world. BUT, I chose to leave the 9-5 grind and start a coaching business offering my experience and knowledge to women just like you – helping them become successful in their own business ventures.

It’s so much more rewarding than answering to a Board of Directors!

And of course, on a personal level, I can’t place enough value on the freedom running my own business gives me – being in charge of my own day, working around my family life and giving my young kids the support they need from their mum!

What I’m trying to say is, I’ve been there and done pretty much everything when it comes to marketing! I learnt a lot of lessons along the way, which means I can tell you what works and what doesn’t.

It’s different when it’s just you working solo on a business, with no corporate budget to spend, or IT guys who can sort out your tech.

This is where I can help – I’ve founded two online businesses on very small budgets (less than $5,000 each) and made each of them a success. The first one, an e-commerce site, I recently sold. The second, is this one!

Because I knew how to market a business to my ideal customers, I achieved positive cash-flow the very first month that I began coaching clients.

I am a big believer in keeping it simple, and my marketing methods focus on selecting the right methods to attract your ideal customer without spending lots of money.

Cash-flow is super important for small businesses, so my goal is to get your revenue soaring so you can afford to outsource the things that take up your time.

Then you can stay in your ‘genius zone’, doing what you do best.

I can help you, let’s do it together.

Jessica xxx

What are you waiting for?



Take this Masterclass and get your target customer sorted for once and for all!