Strategy Masterclass

Uncover Your Unique Niche & Ideal Customer

Create a space in the market that you can own … so that you become the obvious choice for your ideal customers, and command your best rates.

Remember the old phrase “Jack of all trades, master of none”?

For consulting or coaching businesses, trying to serve everyone can be a recipe for failure, or at the very least, take you on the long, slow road to growth while you battle to attract clients.

Being crystal clear about your niche market can make your marketing efforts much more effective – helping you stand out as the obvious choice to clients who are the best match for your services.

Just imagine this:


Your brand stands out from competitors and you become the go-to person in your niche.


You know exactly who your ideal client is, and how to reach them, which means you can be highly targeted with your marketing efforts and spend less time on promoting your business while reeling in the right people.


You regularly have your ‘ideal client’ dropping into your inbox or DMs, requesting to learn more about how they can work with you, ready to sign up.


You’re clear on your unique value so you can command your best rates and earn more while working less.


Your customers are a dream to work with and you love every minute of your working day, rather than the drag of working with clients who don’t value you and cause more hassle than they’re worth.

Uncover Your Unique Niche & Ideal Customer Masterclass will show you how to do just that…

When you have clarity on who your specific target customer is, what value you’re providing them, and why they’ll choose to buy from YOU…. 

…you’ll be able to market and sell with confidence.

It’s the key to successful (and simple!) marketing.

Before I tell you more,

let’s confirm exactly who this masterclass is for…

You’re a consultant, coach or VA style of online service provider, who wants to have a consistent stream of high-value clients signing up, without spending half your time marketing  and hearing nothing but crickets for your efforts.

You’re feeling unsure about the best marketing tactics because you have a diverse array of potential customers (often you’re happy to take anyone who enquires…) 

Sounding familiar? Great, read on… 

Introducing Uncover Your Unique Niche & Ideal Customer Masterclass

Inside this 2-part online masterclass you’ll learn how to:


Pinpoint your specialisation and find your USP (unique selling proposition), so you stand out in the marketplace.


Clearly define your ideal client so that you can easily identify them and speak directly to their needs and desires (the key to attracting them).


Describe what you do and the results you get, in ways make you the obvious choice for your ideal client.

This online masterclass, complete with workbooks, is normally $149 AUD.

or . . .

Get it in a Bundle of my top-selling Masterclasses and save $280!

Grow Your Email List With An Irresistible Lead Magnet

Learn how to reel in your ideal customer with an irresistible lead magnet that leaves them wanting more. This 4 part series takes you from start to finish of creating and launching your lead magnet.


Magnetic Messaging

Discover how to use your ideal customer intel to craft magnetic marketing messages so that you attract them with ease. Step by step you’ll create your Elevator Pitch, your About copy and your key sales messages.


This marketing power-house bundle designed to show you how to identify and then attract your ideal customer, is NORMALLY $427 AUD if purchased separately.

Save $280 on this power-house marketing bundle – for this week only!


so you can come back and do them again…



so you can fit these in around your busy life…



so you can start implementing right away and see results happening!

Can I make this even more of a no-brainer?

You want better clients and an easier time winning them. I know this works. So I’m willing to back it 100%.

If you don’t Uncover Your Unique Value & Ideal Customer by the end of this workshop, I’ll refund you the full amount.


Your Masterclass Host – Jessica Osborn

{Qualified marketer, entrepreneur, mother}
Business coach for consultants, coaches and online professionals.

I’ve worked in marketing for services businesses and running my own two online businesses for the last 23+ years! 

In that time, I’ve learnt that for any brand to grow and any business to experience success you need to have a strong marketing strategy.

However, it’s NOT about your method or what tactics you choose. It’s 100% about being clear about your unique value to the market PLUS getting very specific on who you’re there to serve at your highest level. 

It’s hard for businesses of any size to niche down, but the ones that do grasp it – grow fast. 

I see so many multi-talented entrepreneurs struggling to define their specialisation, which means they aren’t clear on their value or how to define their ideal customer – there’s just too many variables! 

They’re not attracting the right clients and often end up competing on price to win business, which leaves them short on their revenue goals.

So – I’ve pulled this masterclass directly from my coaching programs, where clients of mine have achieved profit growth of +500% after adopting a niche strategy and learning how to attract the right clients

They pay up to $11,000 to work with me on this one-to-one. Or $1,997 to do my Business JAM program.

But my winning formula is now available to you right now, for this crazy low rate because I want to help as many of you as possible to achieve more in 2021.

 Ready for this? Let’s do it!

 Jessica xx

Got questions? Here’s what you need to know…


How do I access the masterclasses?

Once you enrol, you’ll get an email with your unique login to my academy portal, where you’ll access your masterclass(es) and with lifetime access you’ll be able to come back and do them again any time you need a refresher. 

What format are the masterclasses in? 

Each of these masterclasses is made up of 2 or more video based lessons, with supporting worksheet you can download and fill in (or make your own notes if you prefer). 

What if I have more than one target customer? 

In the niche masterclass we cover having multiple targets and how you can approach your strategy. 

What if I have trouble and need help, is there any support? 

I encourage you to join my private Facebook community My Tribe, where you can reach out to me with questions. We’ve got a special hashtag #ask and you can post a question any day! If your query is more personal, I encourage you to reach out to me and my customer success team at

Get started now

Choose the option that best works for you.

Get the Uncover Your Unique Niche & Ideal Customer Masterclass



Grab the Bundle & Save $280

Bundle of 3 Masterclasses:
Your Unique Niche & Ideal Customer,
Irresistible Lead Magnets and
Magnetic Messaging



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DISCLAIMER: These masterclasses are based on years of training and over 23 years experience in marketing and small business development. They are designed to help you identify your target customer and learn more about them so you can target them better with your marketing. There are no guarantees of success!