Hello! I’m Jessica.
I help service-based business owners to attract and retain the right customers for consistent profitable growth – without being chained to their laptops.
Marketing not working?
Your customers are out there,
you’re just not speaking their language.
Connecting with your ideal customer is the key to creating marketing strategies that actually work. If you don’t get this right, you’ll be on struggle street for a long time.
Start right now by getting into your ideal customer’s head with my customer avatar worksheet.
My Ultimate Customer Avatar Worksheet – 35 questions to deep dive into the psyche of your ideal customers to understand their darkest fears and deepest desires.
The only worksheet detailed enough so you’ll know how to talk to them in a way that seems like you’re speaking their mind.
Let’s dive under the covers…
Is your business right where you want it to be? Or are you…
- Attracting clients who aren’t the best fit: timewasters, pennypinchers…
- Confused and overwhelmed by all the marketing they say you *should* be doing…
- Struggling to articulate your point of difference in a crowded market…
- Not reaching your revenue goals even though you’re working all the time?
If this sounds like you, please don’t despair!
Often it’s simply that your marketing strategy is out of alignment. We can get you on track and feeling like business is easy!
I’ve coached many women on how to position their brand to be the best choice in their most profitable niche, to attract the right clients and generate consistent growth.
You started your business with absolute belief in your potential; let’s get your strategy sorted and business growing, and turn your potential into success.
You’ve got this!
Hi, I’m Jessica
“Old me” was corporate the A-player. For 20 years I was the hard-working high-achiever, I became Head of Marketing for a billion-dollar business. Loved my job!
Returning from maternity leave I was astounded to be offered a demotion that would set me back 8 years in my career. Instead, I took it as the push I needed to jump with both feet into my coaching business.
Motivated to make an impact, I wanted to help other women like me turn their professional career into a flexible business. Achieve higher success and have the lifestyle they wanted too.
But building a business alone is tough. With my self-confidence at rock-bottom it was hard to put myself out there to be an ‘expert’.
I struggled to specialise because my experience was so broad and I could help people with different business types to market themselves better.
But I attracted people who weren’t my ideal client. I wasted soooo much time on calls that didn’t result in sales!
Doubt crept in.
When I had a client cancel suddenly, it was the wake up call I needed to go back to my marketing strategy.
This time I made myself get crystal clear on my niche and results I offered. I nailed down exactly who I wanted to work with, and who I didn’t!
I changed my packages. And my messaging.
It was super scary to increase my prices! But I made myself do it.
Suddenly I was attracting clients I most wanted to work with and sales were much easier!
My revenue tripled in just a couple of months, and I was doing less hours. Even better, my clients were achieving 300% increases in their own revenue, and achieving their work-life balance.
Then I put my strategy framework into a group program and an online course so I could help even more women without adding more hours to my week.
I found the formula to profitable growth and balance between work and life.
Ultimately – it’s freedom I’ve achieved. And I can help you get here too.
Let’s do it together!
Your success is my success!
Become the go-to person in your niche and attract clients on auto-pilot so you can finally achieve the business on your vision board.
Ways to work with me
Work with me 1:1 on your business strategy, marketing plans and the nitty gritty of online systems to create efficiency. We’ll create a plan to reach your goals. It’s intense, but you’ll get good results faster with me helping you avoid the trial and error.
Get the benefits of my coaching advice with the value of a mastermind with like-minded business owners. Work at your own pace, bounce around new ideas, access all my tools and content AND get my personal support to guide you on your next steps.
If DIY is more your style, try one of my short online masterclasses, or jump right in with my signature course Business JAM. You’ll learn the same strategy framework I use with my coaching clients and gain the know-how you need for success.
Happy customers are your BEST sales tool
You can make their experience so amazing they can’t help talking about it!
Hear what my clients have to say
Read my articles for loads of tips and handy advice
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