Marketing strategies for small businesses with BIG goals
Learn how to attract and retain the right customers to grow your business.
Marketing not working? Feeling overwhelmed?
Don’t know what to try next?
Growing your business is hard without the right marketing strategies.
Brand. Customer experience. PR. Lead generation. Sales funnels. There’s a lot to think about!
Imagine having a roadmap for the next 12 months, knowing exactly what you need to do next to engage and convert your ideal customer.
Sounds great, right?
You need a marketing plan. I can help you.
hello! I’m jessica
I’m a marketing coach for service-based small businesses. I help you structure your business and implement smart marketing strategies to attract and retain the right customers for profit growth.
My mission is to help female entrepreneurs, like you, build a loyal base of high value customers and a brand reputation for excellence so you’ll have more referrals than you ever need to keep your business growing.
Imagine if you had a steady stream of prospects contacting you, ready to sign up TODAY?
I’ve spent 20 years building brands and marketing plans for both large and small businesses.
I’m also an entrepreneur with two online businesses, so I know how to run a marketing plan on a (small!) budget and choose the right activities to get the best results.
Want to increase your sales and profits, and decrease the amount of time and money you spend on marketing?
Good! Let’s do it! Find out more about how we can work together.
Happy customers are your BEST sales tool
How can you exceed their expectations today?
Why get a marketing coach?
We’re surrounded with marketing in our day to day lives so most of us think when it comes to our own business, marketing should be a breeze.
But when it actually comes to doing it, all of a sudden it’s not as simple as you thought, is it?
Maybe you’ve tried various ideas but your scattergun approach has no real strategy tying it together. Or maybe you’re following someone else’s blueprint.
Either way you aren’t getting the results you expected.
Did you know a good marketing plan is as unique as your business and tailored for your own strengths?
It includes strategies for building a brand reputation, targeting, product/service positioning, PR, social media, advertising, sales, and customer experience.
You’re not alone if you’re feeling a bit lost!
Would you like to have loyal customers and word-of-mouth referrals so you can spend your time doing what you love instead of constantly looking for your next client?
Righto. You need to attract your ideal customer and have your business set up to be a match made in heaven for them. (I’m talking about your customer experience here.)
And that’s where I can help.
Design your business to give your customers an exceptional experience
What can the right marketing strategy do for your business?
Compete on value, not price
Build a strong brand that people trust
Create a legion of fans who recommend you
Spend less on marketing while increasing sales
Attract and retain the right customers
Minimise complaints and refunds
Be the brand people love to recommend.
Deliver on your promise. Then do more!
Here’s a few recommendations
“I was experiencing major overwhelm in my business and was getting nowhere so I decided to make the investment to turn things around. Jessica immediately put my mind at ease and helped me focus on the things that were important, breaking everything down into bite size pieces to tackle strategically. Jessica gave me great feedback and valuable advice on all of my projects including advertising, competitions, my website, apps, email funnels, tone and feel for copy and so much more! Jessica is across ALL things business and marketing! Out of everything I learnt from Jessica, the most important thing I took away was the confidence she instilled in me that I can make my business a success. Thanks for everything Jess!”Meagan Rayment
“Jess really knows her stuff and she comes from a place of giving maximum value, which is refreshing in an industry dominated by people ready to give just a little but charge a lot!”Andrea Tegan
“Jessica is amazing! She helped me clarify my ‘brand’ and provided direction and know-how around building my business online. She is down-to-earth, approachable and an absolute wealth of knowledge. We achieved more in our first coaching session than I had managed to do in months on my own. I cannot recommend her highly enough.”Tracey Mottershead
After creating my business earlier this year, I struggled with marketing direction and was overwhelmed with the thought of how I was going to launch my business and put the finishing touches on my website. Jessica helped me create an amazing launch campaign, and provided so many tips and advice. I could not have gotten through these early stages without her. I 100% recommend Jessica as an exceptional business coach to assist with business startups. Thank you so much Jess xNicole Smith
“After feeling stuck in my online business I decided it was time I reached out for a business coach. I have now had only 2 sessions with Jessica and have achieved so much more than what I could have on my own. My head is a lot clearer and I have goals and a strategy in place. My confidence has shifted and it is great just to discuss ideas and plans for my business moving forward. I would recommend Jessica to anyone that is looking for a Marketing and Business coach.”Jacqui Dawson
I found Jessica after realising I had vastly underestimated the importance of digital marketing for my fledgling e-commerce business. I was starting to learn about content marketing, Facebook, Instagram, Pinterest, e-mail marketing… and feeling totally lost and overwhelmed. Jess breaks everything down into manageable chunks, and distills the technical jargon that I was trying to understand. Jessica is also a mum and understands the challenges of working a business around young children. She has been very welcoming and understanding of the odd 3ft gatecrasher to our sessions! I would highly recommend her.Alexandra Nicoletti
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Want to find your ideal customer?
Download my FREE customer avatar template and brainstorming guide to work out who your ideal customer really is and where to find them.