Hello! I’m Jessica.
Ex-corporate marketing leader, now a champion of female founders around the globe.
I help online professionals & coaches nail their marketing strategy so they go from overlooked and undervalued, to attracting the *best* clients with ease and scaling their profits – without sacrificing their family time!
Hello! I'm Jessica
Ex-corporate marketing leader, now a champion of female founders around the globe.I help coaches & consultants nail their marketing strategy so they go from overlooked and undervalued, to attracting the *best* clients with ease and scaling their profits – without sacrificing their free time (or using expensive ads)!
Marketing not working?
Your customers are out there,
you’re just not standing out from the crowd.
There’s more and more businesses/ people entering the market, offering exactly what you offer.
So, how do you stand out from all the rest, attract the best clients on autopilot and command higher rates?
It begins with clarity on your unique value, and deeply understanding your ideal customer. Differentiation is the key to creating marketing strategies that actually work. If you don’t get this right, you’ll continue to be lost in the crowd of generalists and underpaid.
Start right now: Choose your best option below to uncover what your ideal customer is thinking, so you can use this to craft irresistible service packages, magnetic messaging and an awesome customer experience.

Already know who your Ideal Customer is?
Grab my free Ultimate Customer Avatar Worksheet with 35 questions to deep dive into the psyche of your ideal customer to understand their challenges, beliefs and buying behaviour.
The only worksheet detailed enough so you’ll know what to say and how to talk to them in a way that seems like you’re speaking their mind.

Haven't worked out who your Ideal Customer is yet?
Do my popular online masterclass Uncover Your Unique Niche & Ideal Customer to identify your strongest market niche and best target customer out of all your potential customers.
Let’s dive under the covers…
Is your business right where you want it to be? Or are you…
- Attracting clients who aren’t the best fit: timewasters, pennypinchers…
- Relying on referrals and wondering what happens when they stop coming…
- Not sure exactly who you really should be targeting and always looking for a hole in the market…
- Not reaching your revenue goals even though you’re working all the time?
If this sounds like you, please don’t despair!
Often it’s simply that your marketing strategy is out of alignment. We can get you on track and feeling like business is easy!
I’ve coached many women on how to position their brand to be the best choice in their most profitable niche, to attract the right clients and generate consistent growth.
You started your business with absolute belief in your potential; let’s get your strategy sorted and business growing, and turn your potential into success.
You’ve got this!
Hi, I’m Jessica
I’m a degree-qualified marketer, mum to 2 little ones, travel-obsessed and can’t do without coffee, wine, and chocolate!
I work with female coaches, consultants, and online professionals who want to finally pin the tail on the marketing donkey (in other words, attract the right clients on autopilot), helping them unpack their unique value to build a standout reputation and create scalable growth in their business.
Before all this began, I spent 20 action-packed years leading corporate marketing teams with big budgets to launch and grow successful brands.
However, I’m also an entrepreneur who’s created two thriving online businesses from my dining room table over the last 10 years.
So… if you’re struggling with growing your services business, you’re in the right place!
I teach simple but very effective marketing strategies to help you stand out as the obvious choice, command the best rates and grow profits – without sacrificing your free time, family time or sanity!
Your success is my success – let’s get started!

Ready to stand out in a crowded market?
My signature “Path to Prosperity” method will help you become the go-to person in your niche so you can attract your ideal clients on auto-pilot and finally achieve the business on your vision board.
I’ve successfully helped dozens of clients transform their business, with revenue increases of 300% – 500% within just a few short months.
Ways to work with me from the comfort of your own home
1:1 Business Coaching
Get me helping you on your business strategy, marketing plans and online systems to create a nimble, streamlined business that lets you stay in your genius zone. It’s intense, but you’ll get results faster with me helping you avoid the trial and error.
Business JAM
In this foundational strategy online program I show you in a simple step by step process how to craft profit-driven services with the right solution for your ideal customer. Then how to market your unique value so you stand out as the obvious choice.
Masterclasses
Just want to dip the toes in? My online masterclasses and short courses are a great way to get help with specific areas of your marketing.
What they’re saying…
Read my articles for loads of tips and handy advice
Why a Broad Target Customer is Making Marketing Harder For You – And What To Do Now
When you’ve got broad experience, it’s natural to wonder why you would want to limit yourself to only a small section of your potential customers. You see opportunities everywhere, so adopting a...
Story: Standing out from the crowd through differentiation – with Georgina Chai
What makes someone stand out from the crowd - especially when you're competing with up to 300 others? Georgina, founder of Flourish Career and VA Services, has 15 years of experience in HR and...
Story: Focus on the metrics that matter to grow your business – with Claudia Harley
Meet Claudia - she’s no ordinary bookkeeper! She’s all about lean growth (a lady after my own heart!) and uses numbers to plan future growth with smart investments, to find places where a business...
Clubhouse: What Is It and How Do I Use It For My Business?
As you’re probably already aware, the newest player in our digital world, Clubhouse, has sprung onto the scene and the internet chatter about it is snowballing, and so are the member numbers! But,...
How To Scale Your Business Through An Online Membership Model
Feeling the strain of being ‘it’ in your business? An over-worked hamster stuck on a mentally exhausting wheel? If you’ve ever wished you could split yourself in two (or maybe four, five or ten),...
How To Get Your Business Ready For Your Next Phase Of Growth
Is your business feeling ‘hard’ lately? As in, what was once working is now not so great? And, what you thought may have been a result from the pandemic, seems to have stuck around for a while and...
More articles – click here >>
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