Customer Avatar Template for defining your ideal customer

Attract your ideal customer effortlessly with marketing based on customer avatar psychology

Use my proven customer avatar template
to learn what you need to know to effectively market your business to the right people.


Template that you can easily edit and use again.


Detailed worksheet with 35 questions to dig deep into your ideal customer persona and learn what makes them buy!


Visualise who you’re speaking to whenever you’re creating content, services or messaging for your business.

“If you’re marketing to everybody, you’re selling to nobody”

When you drill down into who your ideal customer is and really narrow your focus, amazing things happen.

Suddenly you’re writing messaging that connects, makes your audience feel like you really understand their problems, and can solve them.

Your ideal customer is your sweet spot – the ones you should be spending your time and efforts chasing because they benefit greatly from your services and are happy to pay the top price for the value you are giving them.

So, you need to create a detailed persona of your ideal customer and really get inside their head. That’s where my proven worksheet can help.

About your coach – Jessica Osborn

Hi there! I’m a down-to-earth marketing coach for busy women who want to achieve more success with their businesses so they can spend less time working and more time living.

With a degree in business and way too many years (20ish!) spent in corporate marketing roles, I’ve led many teams to build successful brands and launch new businesses.

Take your first step towards a successful marketing strategy with getting your target customer defined properly. My worksheet (and template) has been developed from my years of experience, and proven to deliver real results, when you use it right.

Knowing how to attract your customer avatar is the key to successful marketing. 

Jessica xx


WHY you need this worksheet to really understand your ideal customer:

Create your own customer avatar using my proven template

To really understand your ideal customer, you need to get inside their heads. 

Follow my guided template and deep dive into WHO your ideal customer really is, with 35 questions across these 5 categories:

Demographics – cover the basics about who this person is
Personality – learn how to engage with them on their level
Psyche – how to get inside their head, learn their deepest desires and darkest pain points
Education – work out where they are in their buying journey so you can push them along
Buying behaviour – how to make it smooth sailing – this is all about providing the right experience.

A bit of feedback directly from members of my digital community!

Subscriber review for using customer avatar worksheet and template
Subscriber review for using customer avatar worksheet and template


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DISCLAIMER: This is a free worksheet designed to help you identify your target customer and learn more about them so you can target them better with your marketing. There are no guarantees of success!