Download my FREE customer avatar template to define your ideal customer and improve your marketing results today!


Word template that you can easily edit (and keep for future use)


Detailed worksheet with 35 questions to define your ideal customer

Want to attract the right customers for your business?

Do you even know who the right customers are?

Before you spend time or money marketing your business, you need to work out who you want to talk to first.

And I don’t mean creating a broad target market that captures every possible buyer for your service. That isn’t going to get you anywhere!

Having a targeted marketing strategy means being specific about exactly who you really want, for at least 80% of your customer base.

Your ideal customer. 

Marketing is all about psychology. How you connect with these ideal customers.

You’re trying to engage them and get them to act, so first you need to know their drivers and motives, how they think and what like/dislike.

“If you’re marketing to everybody, you’re selling to nobody”

When you drill down into who your ideal customer is and really narrow your focus, amazing things happen.

Suddenly you’re writing messaging that connects, makes your audience feel like you really understand their problems, and can solve them.

Your ideal customer is your sweet spot – the ones you should be spending your time and efforts chasing because they benefit greatly from your services and are happy to pay the top price for the value you are giving them.

So you need to create a detailed profile of your ideal customer and really get inside their head. That’s where my template can help.

Create your own customer avatar using my simple template

To really understand your ideal customer, you need to get inside their heads. 

Follow my guided template and deep dive into WHO your ideal customer really is, with 35 questions across these 5 categories:

Demographics – age, gender, where they live, family situation, wealth etc
Personality – what characteristics they have
Psyche – what they think, opinions and beliefs.
Education – what they know about their problem, your industry and services. Where they get their information from.
Buying behaviour – how they prefer to buy, their role in the buying process.


 Download my free template below and get started today!

Subscriber review for using customer avatar worksheet and template

Now it’s your turn:

Work out who your ideal customer really is and how to engage them.