026 - How to Build Authority in Your Market So You Attract Better Clients
Many people equate authority with fame, but that’s not what it means.
Simply put, Authority = Trust. Trust = Sales.
And, it’s not just any sales. It’s high-quality clients at your best rates! So, what creates authority? Well, it’s NOT posting lots of how-to content showing the 3 steps! But this is what MOST people are doing.
What does create authority is when you can change thinking through thought leadership. This means helping someone see a better perspective, but you need to be specific about WHO you are talking to and about WHAT!
Most service businesses I see and who join my programs are NOT specific enough to create authority.
It’s hard to narrow down your years of experience and nail an ideal customer! We spend weeks refining these inside Business JAM because there’s a lot to work through for most of us!
But when you do. You’ll see the difference it makes!
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Business JAM Waitlist
Go from overlooked to fully booked, with my proven SIMPLE strategic framework - specifically designed for online-based service businesses - that WORKS!
Get on the waitlist HERE >> https://www.jessicaosborn.com/business-jam-waitlist
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CEO Sessions
Need help with your business plan in 2022?
Jump over to my website and grab one of my limited spots for my CEO planning session. Start the year strong and create a powerful 2-page plan for growth! Go to: https://jessicaosborn.com/ceo-sessions
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FREE Guide
Did you start this year with the goal to get more clients? If you are sitting at your desk tapping your fingers, not knowing where to start – I’ve got you!
‘12 Brilliant Ways To Reach Your Ideal Client’ will step you through the best activities to suit YOU and YOUR specific prospects.
Then, all you need to do is pick the ones that resonate with you and map them into your marketing plan. I’ve made it so EASY, so you can grow your audience (and your business) today!
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Know Your Niche Masterclass
Want better marketing results?
Get clear on your best niche so you can create a space for yourself in the market and become the obvious choice to the right clients.
Enrol HERE >> https://www.jessicaosborn.com/know-your-niche
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Download my FREE Ultimate Customer Avatar Worksheet >> HERE <<