001 - How to differentiate in a crowded market with Georgina Chai
When you’re in a service-based business, pretty much every market is getting more and more saturated as working online becomes the norm. So how do you stand out from the crowd and stay away from price-based competition?
Today I bring you an interview with Georgina Chai, founder of Flourish Career and VA services, sharing her story of how she went from a resume writer struggling to be seen and competing in price, to a career and interview coach attracting high-quality clients and selling profitable packages.
She gives us some great insights on how you can stand out by differentiating, and how niching down actually helped her to raise her rates and turn a much bigger profit.
Georgina has been a member of my program Business JAM, since 2020. She’s helping people to create new career progression, find a new job, maybe get back into the workforce after being out of the workforce for so long, with so many changes happening in the job market over the last year with everything that has happened with COVID-19.
You can find Georgina at www.flourishvaservices.com.au or @flourishvaservices
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FREE Guide
Did you start this year with the goal to get more clients? If you are sitting at your desk tapping your fingers, not knowing where to start – I’ve got you!
‘12 Brilliant Ways To Reach Your Ideal Client’ will step you through the best activities to suit YOU and YOUR specific prospects.
Then, all you need to do is pick the ones that resonate with you and map them into your marketing plan. I’ve made it so EASY, so you can grow your audience (and your business) today!
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