102 - Why Cold Selling Is Damaging Your Business And What To Do Instead
There’s been an explosion of cold DMs in my world lately so I’m guessing it’s the same everywhere…
And as our online space becomes more crowded with freelancers and small businesses vying for attention I think we can probably expect to see this trend continue.
Why would anyone intentionally do a sales method that has an average success rate of 1%??
That means 1 out of 100…
How much time does it take to make just one sale?
It’s NO WONDER so many businesses are finding it hard to get clients!
It’s not that the clients don’t exist - in fact, the volume of clients has grown by at least the same amount as the volume of new players into the field, we’re all there consuming more and more services to run our businesses!
What the savvy business owners know that others don’t, is that most people don’t buy from random strangers.
When we have SO much choice out there, why on earth would we choose someone we’ve never heard of?
In this episode you’ll discover:
- Why cold outreach harms your business
- What to do instead (that’s FAR more effective!)
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