132 - The 2 Big Problems Facing Service-Based Businesses in 2023

If your business isn't leaping from milestone to milestone with glee, rather you're stuck wading your way through murky-bog where it's unclear what you need to change or do to get out of it....

then you either have a positioning problem, or an execution problem.

For any online expert (yes, that's you if you're a coach, consultant or freelancer who sells their expertise as a service...)

it's absolutely critical to have a strong positioning strategy.

Without it, you're unseen, unheard and therefore, unable to attract the right clients.

Which leaves you in the awkward position of needing to throw loads of money at ads (totally ineffective without your positioning BTW), or resorting to the old hard-yakka way to make a sale of knocking on doors until you find some poor sod so desperate they'll sign up with a complete stranger.

Yup. It's a lose-lose scenario.

Can you think of any successful expert who is vague about what they do?

No, of course not! Otherwise you wouldn't know of them as an expert - would you?

Then... you might also know of some experts who are known and have an audience, and what looks like plenty of marketing BUT they're still struggling to get clients.

The effort they put in is way more than the output (clients they manage to sign).

So in this case, they have an execution problem.

Otherwise known as throwing spaghetti on a wall or flogging themselves on the marketing treadmill.

If they could only fix their execution, they'd have their audience turning into leads and clients in no time!

In this episode you'll learn:

1. the 3 things you need to focus on to fix your positioning problem

2. the 3 steps to execute so that you turn strangers into clients

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