151 - Busting The Budget Myths – Where You Should Be Spending Your Energy and Marketing Dollars - With Jenn Donovan
How much marketing budget should you be allocating and to WHAT exactly?
No matter what sort of business you're running, marketing is an essential element of running a business because it's what creates awareness that your business exists and brings you leads (that turn into sales).
The better your marketing is, the more leads you get and the higher conversion to sales!
So what should the focus be for your energy and budget when it comes to your marketing?
Today on the podcast I'm chatting to Jenn Donovan, founder of Social Media and Marketing Australia.
Jenn is a highly respected marketing expert, author, international keynote speaker and tireless supporter of rural business communities through her successful ventures Buy From a Bush Business and Spend With Us.
Jenn shares with us some very sound advice on how to step outside the marketing box and where to spend your energy and marketing dollars!
In today's episode, you'll learn:
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The biggest mistake most business owners make with their marketing budget
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How much budget should be allocated to marketing
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How to determine whether the activity was successful or not
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Why it's not just about advertising
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The three types of investment you should consider for your marketing dollars
About Our Guest:
Jenn Donovan is a marketer, coach, entrepreneur, and social media expert.
She is the founder of Small Business Made Simple Podcast.
Having her fair share of being in the trenches of small business, Jenn has emerged as a Marketing Thought Leader. She is into empowering small business owners by equipping them with the right marketing tools and strategies to achieve their goals.
Get more tips to grow your small business and connect with Jenn Donovan:
Website: www.businessmadesimple.com
Facebook: @BusinessMadeSimplePro
Instagram: @jenndonovan_
Listen to my episode on Jenn's Podcast "Small Business Made Simple" where we discuss the pros and cons of naming your business as a brand vs as your own name. Episode 72
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