154 - Why Marketing Has Changed & What You Need To Know Now!
Today we're diving into a topic that's absolutely essential for every business owner to understand:
why marketing has changed and how we need to adapt what we're doing to be successful.
I see so many people are struggling with their marketing and feeling frustrated.
They're doing everything they've been told is right, but it's just not working.
So, what's going on?
Well, my friends, the landscape has shifted, and so have we.
People have changed, and our purchasing and decision-making processes have evolved significantly.
We're no longer just looking for the cheapest option, but rather, we're making choices based on intuition and finding the best fit for our needs.
It's time to adapt our marketing approach to this new reality.
So grab your notepad, get cozy, and let's dive into the world of modern marketing on today's episode of She's The Business!
You'll discover:
- Why people's behavior has changed and the impact on how we market
- The common mistake of surface-level targeting and what to do about it
- How to start a conversation with your audience that leads to more sales
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