177 - The Critical Business Tools That Save You Time and Grow Your Client Relationships - With Allysha Hickling

Ever found yourself tangled up in a web of post-its and to-do lists, feeling like you're just not getting ahead?

You're not alone.

The truth is, mastering the backend of your business – from client info to sales funnels – can often feel like cracking a secret code.

But what if I told you there's a not-so-secret weapon that can transform this chaotic puzzle into a sleek, well-oiled machine?

Today we're diving deep into the world of CRM systems, and let's just say it's about to get game-changing.

Helping us decode the ins and outs of this crucial biz tool is Online Business maestro, Allysha Hickling.

She's the beam of organized light in the tunnel of business chaos, and she's here to share her top-tier insights on getting the most out of core business tools such as Active Campaign.

Prepare for a lightbulb moment or several, as we zero in on these golden nuggets:

• Why are CRMs the most critical tool for your business?
• What role your CRM plays in your overall business system, and how to keep it simple!
• The hidden functions your CRM system has that can save you time and improve client relationships
• How to select the right CRM system for your business.

So, if you're ready to transform your business from frazzled to streamlined, tune into this episode.

You'll walk away armed with the know-how needed to turn your CRM into your business’s most valuable asset!

 About our guest:

Allysha Hickling is the founder of The Organised Boss. She has been running her business full time for 5 years, originally started out as a Virtual Assistant, but quickly pivoted to an Online Business Manager where she thrives in helping service based business owners streamline their systems and processes, and is an expert in crafting strategies to help women optimise their business operations. She also specialises in implementing CRM solutions, particularly with a focus on ActiveCampaign, although she isn’t an affiliate partner with them.

Her professional journey prior to starting her business spans over two decades in senior support roles, primarily working in Commercial and Industrial Real Estate and Recruitment sectors. Notably, she’s transformed businesses, like her longest standing client who has retained her services for 4 years. Under Allysha’s guidance, her client has scaled from a solo operator to one of the leaders in her industry with a thriving team of 4. 

Beyond her professional accomplishments, Allysha is a devoted wife, loving mother to a very sassy 6 year old daughter Allegra. In her down-time, you’ll find her getting grounded in the garden, going for a walk or getting busy in the kitchen.

Connect with Allysha:

Facebook: @theorganisedboss

Instagram: @theorganisedboss

LinkedIn: @allysha-hickling

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