Jessica Osborn [00:00:00]:
You're listening to she's the business podcast. In today's episode, we're talking about breaking through the income glass ceiling that you've placed on yourself and exactly how to do that. This episode is so juicy, full of heaps of tips and value, so stay tuned. It's coming right up. Hi, I'm your host, Jessica Osborne. And in my 23 years of business and marketing, I've built many brands to become multi billion dollar companies. And just in the last ten years, I built two online businesses of my own. From my dining room table with two little babies running around at my feet, I've made it my mission to inspire you to get out of your own way and become the successful business owner who's living the lifestyle you really desire without all the hustle.
Jessica Osborn [00:00:54]:
This is she's the business podcast made by women for women. This is your weekly dose of motivation and inspiration. My very special guest today is Kira Yang. Kira is a certified hypnotherapist has been responsible for generating multi millions in new revenue and higher entrepreneurial fulfillment for her clients. She helps entrepreneurs effortlessly break through their upper limit plateaus and hit seven and even eight figures through her money mindset framework, which is centered in neuroscience. And without you having to do the three hour morning routine that you so often see around mindset and money blocks. So you can love Kira. She has a fountain of knowledge around the emotional intelligence of money and how we are approaching it.
Jessica Osborn [00:01:53]:
What those upper limit blocks are that we're commonly experiencing at any level in our business. So even if you're not in the millions or. Or even close to it right now, even if you're starting out thinking about starting, you are likely going to relate to what Kira is talking about here, because these upper limits are happening at every level that we have in our business and in our life as we progress. And it's about being able to recognize them, work through them, and remove them that will help you reach that next level for you. So your ceiling can be removed. And yes, it may come back again, but each time, we're going to work through and remove it. I'm about to play this interview. Stay tuned.
Jessica Osborn [00:02:38]:
Kira has some incredible tips and really great questions that you can dive into. If you have your notebook and pen handy, that'll definitely be a good idea, because you might want to write some of these questions down and explore them. And she also shares with us her weekly newsletter where she sends out a short exercise you can do every single week in order to improve your money mindset and your beliefs around money. So how fantastic is that? Thank you so much, Kira. And without further ado, let me play this interview for you. Hello. And I am here with Kira yang. Kira, welcome to the podcast.
Jessica Osborn [00:03:17]:
I am so glad to have you here with us today.
Kyra Yang [00:03:19]:
Hi, Jessica. I'm very excited to be here and also to dive into our conversation. It's always a good one, so I can't wait to start.
Jessica Osborn [00:03:27]:
Yeah, me too. And I was saying just before we press record that it's so interesting because Kira is a hypnotherapist, but she works in the realms of finances and money mindset, and it's so interesting to combine these two together. So I'm just super excited about this conversation. But before we get started, can you give us, in your own words, a bit of an intro to you and who you help, what you do in your business? Because I'm sure you'll say it better than I ever would.
Kyra Yang [00:03:57]:
Yeah, absolutely. So, I am a hypnotherapist. I have designed hypnotherapy specifically for entrepreneurs and high performers. And many of the CEO's that I work with, they're founders, executives, scaling to seven and nine figures. And we're really looking at really overcoming survival states like anxiety, overwhelm, procrastination, all the things that really get in our way, and removing any glass ceilings, those upper limits that might be holding you back from. We call it your unlimited potential, but really looking at boosting your performance with the power of hypnosis using neuroscience.
Jessica Osborn [00:04:32]:
Oh, amazing. And how did you get started in this? Like, just seems like such a unique field to be in.
Kyra Yang [00:04:38]:
Yeah, absolutely. I mean, back in 2019, I think just a year or earlier that year, I went through my Saturn return for anyone who's somewhat spiritual. So my life was pretty much in shambles. I was going through a divorce. I was a very different person back then. Like, doing the nine to five grind. Technically had the perfect life before the divorce, but I just, like, wasn't happy. It wasn't fulfilled.
Kyra Yang [00:05:02]:
I was very insecure. And that year, I took the leap into entrepreneurship, into my first business, which is the fitness studio with one of my best friends. Yeah, unfortunately, we were about to open, and then the global pandemic happened. So not only I invested every dollar that I had, there was no money to be made. I was broke and alone, and I was like, oh, my gosh, what did I just do? So I had been listening to this manifestation podcast, and I thought it was a bunch of crap. Like, I was like, there's no way this is real. But there's so much evidence. These people are finding amazing love and unbelievable money and doing all kinds of crazy things with their life.
Kyra Yang [00:05:42]:
And so I was like, what do I have to lose? I have nothing else to do. And so I joined this program, and I was doing these meditations every day. I've never done personal development work prior to this. And my life started to change. I started to manifest things, and I started to feel very confident and having all kinds of breakthroughs. And what I had realized shortly after was that I was actually doing self hypnosis and that it was rooted in science. Like, the neuroplasticity of your mind is changing. This is why transformation happens so shortly after that.
Kyra Yang [00:06:14]:
Funny enough, one of my clients from the gym who had signed up originally and we had never opened, we connected. And I was like, I should just reach out to her. She's a life coach. And, you know, like, it's so cringe being a life coach. Like, seeing her on Instagram. Like, I was still that person, right? Funny enough, I am today. And, you know, she was like, I actually see a hypnotherapist. And I was like, what do you mean you see a hypnotherapist? She's like, this is a career.
Kyra Yang [00:06:39]:
Like, this is a full industry. And it was like, in that moment, it was, like, crystal clear as day. I was like, this is what I meant to be doing. I was like, I've always wanted to be an entrepreneur. I've always wanted to be a therapist. But I didn't want to go back to school because I went to school for finance. It was, like, extremely grueling, and it just all made sense. So at that point, I took, like, I think it was like, the last, like, few thousand dollars I had left to, like, become a hypnotherapist.
Kyra Yang [00:07:03]:
And after that, it was like a whole story. But, you know, I signed my first client. It was like $1,000, like, literally day one. And it just took there, right? And, you know, it wasn't always a easy journey, but I think that's where a lot of the evolution happened because, you know, we go through the niches where, you know, I started off as a hypnotherapist, generalist, right? Doing, like, habits, like getting over bad habits and weight loss. And then it moved into confidence coaching, then manifestation, and then business. And then I started to get approached by people for money mindset. I never promoted myself in that way. And I do money mindset a little bit differently than what we commonly see with, like, the affirmations and online and things like that.
Kyra Yang [00:07:45]:
Like, I don't do any of that, and we'll dive into that. But I. One of the big things, too, after that, it was really looking at high performers because I grew up with immigrant parents and I was expected to excel, and that was the only way that I knew how to be and my self worth dependent on it. And that revealed a whole other side of hypnosis and performance for individuals who have already achieved success but really wanting to go to the impossible. But really, at that point, it's not really about how to make money anymore. It's how to sustain the level of success and continue to grow. Right. And it's all mental at that point.
Kyra Yang [00:08:21]:
So 90% of it, I would say. So that's kind of how I got to where I am today. Yeah, but it's, you know, I think we all kind of go through this where we have our own personal transformation or some sort of insight into it, and then we're like, wow, like, I want to help people, too.
Jessica Osborn [00:08:37]:
Oh, that's so amazing. Yeah, I can totally relate to that as well. You know, the high achiever, the high expectations that definitely come from parents. And then, you know, that is where your self worth gets so much tied to. It's incredible. And, yeah, just seeing how you can move through, you know, the change from, I guess in the beginning, people are afraid of failure. Meaning, well, what if this doesn't work? And then when you are successful, it's like, well, what if it stops working? Like, you're kind of afraid to lose it at that point, aren't you?
Kyra Yang [00:09:09]:
100%. And self worth is one of the biggest, I would say, upper limit mindset barriers for really, like, anybody, but especially at high levels. Exactly what you said. Like, what if I lose it? Like, what if I can't sustain it? Because we learn from a very young age that we are loved and celebrated when we are popular, when we come first, when we're achieving, when we get straight a's, you know, we're really shown a lot of love and, like, we're seen and, like, as kids, like, we don't know anything better. Right. This is like when predominantly, most of our subconscious programs are created zero to seven. And when we're not doing that, like, say, we kind of get bad grades or the bad child at the grocery store or we're not behaving in the way that we're supposed to. Right.
Kyra Yang [00:09:54]:
Or getting compared to other people's children, we're getting criticized or maybe met with anger. My dad used to yell at me when I used to get a wrong note on the piano. I'm four years old, crying out my eyes. And we also then learn, okay, so if I'm not perfect, if I'm not acting this certain way, if I'm not achieving, if I'm not seen in this particular way, I'm going to be met with pain that with conflict and consequence, and I feel ashamed of myself. And you're led to believe something's wrong with you unless you are being perfect, right? And that's where we loop that deep validation of self worth, where we have to look for it outside of us. We're looking kind of for that gold star, someone telling you like, hey, that was good. Which is why when we become entrepreneurs, it's one of the biggest things to reprogram, because we are looking for the money to confirm. We are looking for our clients to be like, you're valuable.
Kyra Yang [00:10:46]:
Like, your work is so worth it. But the thing is, we have to have it first before we get it from anyone else, because it's kind of the chicken and the egg situation. We're waiting for the evidence of the next level that we have not yet built. Right? Like, this is where people feel like the imposter syndrome. I see this in some of my clients who have literally generated over nine figures of revenue. Okay, like, this does not go away. Cause you're going somewhere you have never been before, right? But this is one of the biggest things. Because if you can change the way that you see yourself, change your self perception, reprogram and unlearn those validation loops, whereas, you know, you're not looking for the outside, like the money in the bank or, you know, the number of sales or if you have a good or bad month, if that throws you, you're going to have a really hard time sustaining success, right? So if you can detach from all of those old conditionings where your worth is not validated by the number in your bank account or how many clients you have or how well you did, or how big the contract you like, the house you have, like, whatever, right? Like, is it the Lamborghini? Like, none of that really matters.
Kyra Yang [00:11:51]:
It's a byproduct of your success. But when you cannot make it mean something about you, your internal belief and self trust, that power that you have within you, nothing is going to shake you. And that's going to be the best place where you can perform the best, because you're the most present, you're the most certain of yourself, and you're going to move forward with conviction in a way that's, like, unstoppable. Like, you know that you see those people that are so magnetic and they just go for it and it seems like they're fearless and all. All the opportunities open up and they're so lucky. It's because they get after it way more than anyone else, any average person does.
Jessica Osborn [00:12:31]:
There's so much in that, you know, you can just imagine someone who's, like, making nine figures and then still going, am I really worth it? You know, like that kind of self doubt inside, like the little. Yeah.
Kyra Yang [00:12:42]:
He said, I feel like a failure. Like, he's like, I actually feel like a failure still. Like, I'm not super successful and I'm like. And this is what I mean. It's like your self perception of yourself is very different from what others see, and it really doesn't matter what others think. But we need to get our self perception to a place that's very high worth, where we are innately value. We're innately good enough. Not needing to be validated by the outside because that gives us the most empowerment, control and choice to take action now towards the goals that we want.
Kyra Yang [00:13:16]:
That's how we close the gap faster. Right?
Jessica Osborn [00:13:19]:
Yeah, it's so good. And, you know, I think looking back, you can see how we just conditioned to that external validation throughout school, even in employment, when you're an employee, you're looking for, you know, good work from your boss, promotion, promotions, or you're getting graded against your. Your colleagues, and you're like, everything is about that exception, external validation, and you're looking for it so much externally. I think that, you know, when you come into entrepreneurship, you are the boss. Like, you actually have to validate yourself. You've got to appreciate, acknowledge yourself. And that, I think, is one of those things that can just be so difficult to do or to be aware of that you're not doing and why so many people, like, I struggle coming in here and being on my own. It's because you're not getting that feedback, are you? From someone else?
Kyra Yang [00:14:08]:
And with society, there's a lot of, like, rules that you can just follow, but here, like, they're all up to you. Like, you're the one creating them. There's no ten step rulebook to becoming successful. Right? There's a lot of strategies and a lot of support that you absolutely should have received and please do. But it's a really big part of becoming an entrepreneur and the validation piece, if you can, like, this is precisely what I do with my clients. When you can have the emotional intelligence, because to your point, when we are making decisions as an entrepreneur, your job is to problem solve and make decisions. These are the two biggest things that you do when we can be in really clear headspace where we're not worrying about will this suck, will this fail? What if I lose it all? Will I make people upset? Especially with high level negotiations, sales, even like, what if they don't buy? What if they say no? You start playing so you don't lose. Like, you're trying to, like, not lose out because you're feeling scared that you're going to, like, lose the contract or you're going to make people really upset with the restructure because you have to let some people go or whatever it might be, right? There are some new systems in place that they're not going to like and they're all going to talk about you and hate you, right? You're playing not to lose.
Kyra Yang [00:15:26]:
And they're not always the decisions that are best for the company, best for the business, best for you, best for the profit margins. You're just trying to make everyone happy, right? It's like that people pleasing validation cycle. This is how it shows up. Right?
Jessica Osborn [00:15:39]:
Right.
Kyra Yang [00:15:40]:
And we're more concerned with how we look and what people will think. And, you know, even with social media, will I look dumb? What if my ideas aren't good? What if that launch fails? Like, all the ways in which we're trying to survive and protect ourselves, whereas when we're not thinking those things again, like this is, we want to reprogram you out of survival into a state of just neutrality. And we're going to talk about a lot of that today. Your brain's capacity, number one, is very limited. It's about like 120 bits per second that you can process information. We're being inundated with billions. If most of your brain's capacity is dealing with, like, how not to lose, right. Making decisions that are like, much smaller.
Kyra Yang [00:16:18]:
This is what we hear about, like, you're being, you're like playing small, right? You're not really going to the full potential. You're not really like executing the idea or sharing those ideas in the room or whatever, making the big decisions that are necessary to scale to the next level, right? So when we're not doing that and we can clear up our mind and open it, we have so much more capacity, right? Like for problem solving, innovation, creativity, for positivity, for optimism, all those intangible resources, what I love to call mindset currency. That's my framework that allow us to perform at our maximum capacity. Because in any given day, we only have so much mental capacity and physical energy to execute in our business and our lives. Like, you know, with family, friends, all the good things, like our lives are much bigger than business. That's another thing we have to remember. And, you know, when we can open ourselves up to that, you're going to make. You're going to be in a place of clarity where you're not clouded and your judgments are not clouded by the past, your traumas, right? You're actually just present, open to the possibility of everything that you can create, right? So this is a very powerful position to be in and the best place to make high quality decisions and have the actual energetic capacity to execute, right? Because your execution, it's not sexy, but it's the only thing that's getting you results in your business.
Kyra Yang [00:17:37]:
Like, you can think all you want and plan all you want. And that's another thing that, you know, you're in survival analysis. Paralysis, the procrastination, right? The high level anxiety, one bad comment, you're like off in a spiral. You see an email, you're overwhelmed all day, right? Like, these are the things that if we can get you out of, how much more could you achieve and how much more of the potential that, you know, that you're capable of attain it, right? That's why people feel so mad at themselves. They're so hard on themselves because they're like, why am I getting in my way? And it's really just beliefs.
Jessica Osborn [00:18:08]:
I have a question for you. And then I want to dive into a little bit about the hypnosis piece, but the question that came to mind is, you know, we're talking about playing small. And, you know, you. The things that you're saying. I was like, oh, that resonates so much. I'm sure it resonates for a lot of people. The question I have is, how do you know when you're actually playing small? Or if it's your brain being the inner critic, criticizing you and saying you're playing small? But maybe you are sort of where you're meant to be right now. And I guess it's that you can get some conflicting advice.
Jessica Osborn [00:18:42]:
Some people are like, you are where you're meant to be, be in the moment, the present, have your goal. And then there's also, they're playing small. And what happens inside my head is this argument starts up like, oh, no, you're playing small. Am I really? And then they go back and forth. So how do you really get to the bottom of it to go, yes, I am playing small and I need to, you know, now start to look at how do I remove these things that are keeping me safe or obviously we want to be safe, but we want to be pushing that to the limit where you are still safe, but you are making some bigger decisions versus, you know, where you're actually, you maybe are already doing those things and maybe your. Your brain being the overachiever is super critical and just trying to shame you from not being further.
Kyra Yang [00:19:31]:
Yes, I hear that and see that all the time about, like, I should be further along, right? Like that story, right? And typically there's a couple of things we want to look at. So, number one, we're looking at upper limits, right? So especially when we're, like, playing small, there's three upper limits that I predominantly see. One rooted in safety, one rooted in sacrifice, and one rooted in self worth, right? So self worth, we talked about where you can feel yourself feeling like a fake or imposter or kind of like doubting your value all the time. Or like, even if you hit success, you're kind of like, was that just like a one time luck kind of thing? Like, you just can't believe your success no matter how much you create, right? So in that scenario, it's you're gonna keep yourself small from going for bigger opportunities, right? Like, if, you know, you're pitching podcasts, you'll only pitch the podcasts that have, like, small views or like, are brand new, but you'll never pitch the podcast that has like a million, like, subscribers, right. Because you're in your about it, right? But why, right? So self worth is number one, and self worth is a big piece because your self worth is a direct reflection of how much you say, like, I'm good enough now. Not like conditional, not like when I achieve x goal, then I can go do the why thing, right? No, no, no, you just can. Now, why aren't you choosing it now? Number two, sacrifice. This is really common.
Kyra Yang [00:20:53]:
The cost of success for many people is too high, right? There's burnout. They're losing the passion for what they do. They're like not having any work life balance. They're like, family life and relationships are hanging by a thread. And they're like, if I feel like this now, if I go to the next level, is there going to be more of this? Like, I can barely handle it already, right? Like even worth it, right? And on top of that, it's like, a growing pressure and responsibility, the bigger you get, right. More people to manage, more livelihoods that you're taking care of, bigger contracts, like numbers that you've never seen before. Right. There's a lot of pressure and, like, the weight of your decision, it has a huge ripple effect.
Kyra Yang [00:21:32]:
Right. So, like, there's this, like, really intense pressure for someone who has not done the deeper work. Right. We're looking at, like, serious emotional intelligence here.
Jessica Osborn [00:21:39]:
Yeah.
Kyra Yang [00:21:40]:
And the third one that we're looking at is safety. Right. It's that being an entrepreneur, we all know is extremely lonely. Okay? Nobody gets you, even the people that love you, unless they are entrepreneurs too. Right. But it's a very lonely journey that you're forging on your own. And you may already feel isolated. You might feel depressed.
Kyra Yang [00:21:58]:
You might feel like your physical and mental health are suffering. You might also feel as though, like, the more successful you become, the more isolated you become. Because people don't, like, relate to you anymore. Right. Especially if you didn't come from a lot. This is where the money thing comes in. And now you're like, driving to the family thing in like, a Porsche, and they're like, who does she think she is? Right. And you feel that you're going to be left behind or you're going to leave people behind, right.
Kyra Yang [00:22:21]:
Fear of loss of people is one of the biggest things that holds people back. And so when we're looking at those upper limits, the big question you want to ask yourself is two things, right? Number one, what is the consequence of getting what I want of getting to the next level? The ones that I talked about already, these are the biggest common ones that I see. What is the consequence of getting what you want? The second side of things is if you're like, there are no consequences. I just want it. Of course I want more money, more visibility and success. The second side is what is actually the benefit of staying where you are, right? So, like, if you've just, like, arrived here and you're like, oh, my God, like, I know I want to do the thing and. But it's just like, such a struggle and like an uphill battle. Oh, my God, I don't want to do that again.
Kyra Yang [00:23:07]:
Right. So, like, the perceived consequence subconsciously is greater than the potential benefit. So you won't move. We don't move towards consequence and pain, like, period. Just don't. So those are the two questions. And the third thing you want to also look at is like, what is it that you know you need to be doing but you're not doing it because you feel scared or because you feel there's some sacrifice or you feel like you're avoiding, right? Like, procrastination is not about, like, the Pomodoro technique, which is also great. I love it, right? Like, it's not going to solve anything if you have a mental block that there is some sort of consequence waiting for you, right? So those are the three questions I would say.
Kyra Yang [00:23:48]:
Because it's like if you know that you need to do it, but you don't do it, that's when you know you're playing small, there's a reason. Ask yourself why, right? And I agree with you, there is a time and place to be present, to enjoy where you're at. But the biggest thing is the other indication of, like, how do I know if I'm not being too self critical, right? Like, how do I know I'm not pushing too much? Because I see that in a lot of high achievers where they're like, but I'm not there yet. And like, I should have been there. And like, you know, I could have been there five years ago if I didn't, like, you know, fall in love or like, you know, waste time doing this or like, make the wrong. It's like, listen, we're like living life. It's okay, we're meant to live life. But the big thing is if you can accept the now while knowing that you're moving towards more, like you don't feel like you're behind, right? That's the biggest signal.
Kyra Yang [00:24:36]:
Like, you're like, I feel good where I am. Of course I'm moving towards more. I deeply know that I'm moving towards more, but I can accept the here and now, right? So, like, that's a big indicator. But if you feel like you're constantly rushing and like you're never there yet and you're always running out of time, that's just going to lead to burnout. And again, this is the conscious survival pushing you because deep down you feel like you're never going to be good enough. So you're, again, always chasing that next hit of validation to feel safe. But again, it's outside of you. It's going to be fleeting.
Kyra Yang [00:25:10]:
So you push and push and push. And the other thing too is that if it is a self worth issue as well, validation cycles, you're always going to overcompensate, always like the work hard struggle, be the first in, last out. Like all of this narrative is going to run you into the ground and you're not going to have sustainable success, like people I've had. I remember having one client. She almost quit her, like, multimillion dollar business. I can't get anymore. I just. I don't.
Kyra Yang [00:25:39]:
And then she completely turned it around in one year. Right. So these are the things that we want to look at because our mental state will dictate, like, when you don't feel good, you don't want to do anything. Like this time of the month, if you're sick, if you're hungover, if you just feel bad, breakup heartbreak, you're out, right? But if you feel calm, clear, like, confident, convicted, like you're unstoppable, right? So if we can manage your energy based on your mental state, the deep subconscious, right, this is what's going to change how you can perform and really what you can achieve, but with some balance and, like, to feel happy while doing it, right? Like, feel some peace. Like, this is not some, like, endless chase because we've been taught subconsciously to perform our whole lives.
Jessica Osborn [00:26:27]:
That's so true. And I think what you're talking about here, you know, I guess joining the dots or reading between the lines is this is really what the benefit of hypnosis can be for high achievers. Right. But before we talk more about hypnosis, you know, could you just tell us a bit more what it actually is when you're doing hypnotherapy, you know, in this business sense, what is it and what is it not? Because we've probably all seen things about it. We might have seen some tv shows with some people breathing crazily. Let's talk about what it's actually like in real life.
Kyra Yang [00:27:03]:
Yeah. So, like you said, most people have seen the entertainment side of hypnosis, which is a thing, right? Like, you hear about people clucking like a chicken or, like, the swinging pocket watch and, you know, all of that jazz. And really, when we're looking at hypnosis for transformation, what we're doing is changing past pain into power. And what I mean by that is typically from the ages of zero to seven, more specifically, two to six. You know, when you're a child and you're, like, so free and you believe you can do anything, like, you're like the doctor saving lives or the astronaut going space or, you know, pageant queen, right, and you believe it's real. We're predominantly operating in theta brainwave states. That is also the age that we pick up programs about money, success, love, everything that we believe about ourselves, right? So, for example, my parents were immigrants they came here with $200. You know, they.
Kyra Yang [00:28:03]:
They made it for themselves. Upper middle class. I had a really good upbringing, but they were extremely scarce, right? Like, very frugal. Save everything, marry rich. Like, never have credit card debt. If you do, you'll end up on the streets. Your life will be ruined. Like, all of this narrative, right? And even though saving is good and all those good things, the primary emotion around it was fear, right? Like, if I didn't save, I'll end up on the streets.
Kyra Yang [00:28:29]:
Right? So, like, even though it's a good thing, I was driven by fear. Okay, that's not very empowered choice. Okay? And so when we think about everything that we have in our lives, and you can take inventory, like, just take a look around, there's some sort of program at play. And the thing is, a lot of the time, we don't know the program that we selected because we observed it as a child and then we accepted it. Just kind of like the example I gave earlier where we're like, I did something good, gold star. And then I cried, and then I got hit, okay. Oh, no, right? Like, don't do that again, right? That's an extreme example, but you quickly learn, just like a child touching a hot oven. Like, you don't do it again.
Kyra Yang [00:29:04]:
Right? So what do we pick up that we don't know that is currently creating sabotage in money, success, love, all those good things in our lives, right? And you'll know this to be true if, like, you know one thing, but you're not doing it. Like, if you're like, I know better, but I can't stop, but do the. I can't help but do the other behavior, right, the toxic relationship. I know I should leave, but I keep staying, right? Even though everyone is telling you to, like, your girlfriend tells you every week, right? And you know you're not happy, but for some reason, you stay. It's a subconscious program, right? So that's a big sign. And when we are actually in hypnosis in modern day as an adult, we access those same data brainwave states that you were in as a child, right? This is the state in which higher levels of neuroplasticity can happen. And when we look at neuroplasticity, we have to change those past pains, you know, where you learned you weren't good enough, where you learned that you weren't capable, where you learned that you were stupid, right, where you learned, like, whatever limiting belief that you hold, because again, somebody placed it on you, right? You saw it, you felt shame, you believed it, right? Because limiting beliefs only occur when we make a decision as a child. Just like when you're like, I don't want to touch the hot oven again, that happened for a split second.
Kyra Yang [00:30:19]:
You didn't even have to think about making that decision. You just made it in your mind, right? Limiting decisions work the same way. Limiting beliefs. We made a choice unconsciously as a child, which then colored the rest of our lives. And so what we do is that we change the dissociate you from the past pain, right? Because again, we only don't move. We are only stuck if we feel badly, right? Negative emotions. And there's nothing wrong with negative emotions. Just when they're associated with incorrect programming, when we can change the association and instead also not only do that, but replace it with an empowering belief about yourself, a new truth, right? Because you didn't come out of the womb being like, I suck, not good enough.
Kyra Yang [00:31:02]:
You learned that, right? So, like, let's go back to a time when you were free of that limitation. Because you were. And so you can be now, right? So we're really looking at changing the past pain so that you can be empowered now with new limiting or new empowering decisions, which, again, your decisions, how you see yourself, yourself or with your identity, that's your subconscious mind. That's 95% of your mind. Your self worth, your identity will determine how you think about yourself. Right? Again, positive thoughts, we'll talk about those two. Will promote positive feelings and then positive, empowered action towards your goals. So we really, at the end of the day, this goes beyond, you know, when we think about, like, mindset, coaching or affirmation, things like that.
Kyra Yang [00:31:44]:
We're not talking about giving you advice or trying to think another way. We're shifting your actual core beliefs so that you can actually change your behavior. Because again, your behavior is the only thing that's going to change your reality. Right? Your behaviors around money will change your wealth, your behaviors around dating and relationships will change how? Like the type of relationship, the quality, the depth, the intimacy. Right. You change the relationship to yourself, how you treat yourself, what your boundaries are, it all ripple effects.
Jessica Osborn [00:32:15]:
I love that. You know, I can just see it can be so broad and then bringing, being really specific as well because we're talking here about, you know, money, emotional intelligence and business success. So do you want to dive into that a little bit more and tell us how does this relate to, you know, having that emotional intelligence around money specifically and removing this? Because, yeah, we're all here for it. I'm like, ready for this?
Kyra Yang [00:32:42]:
Yeah. So money is always one of those topics that people love to talk about. But when we think about money, right, money, predominantly the primary emotions, as I mentioned earlier, are fear, guilt and shame. Right? And again, my own personal example, I was saving, which is a very positive thing, but I felt a lot of fear if I didn't and guilt if I didn't. Right? Like, something's wrong with me. Like, you should be saving more. Right? And so when we think about those programs, a lot of the things that we've heard before, right. You know, you may have heard, like, money doesn't grow on trees.
Kyra Yang [00:33:19]:
You have to work really, really hard. There may have been, like, conflict around money. Like, you know, struggling to pay bills, or you may have actually came from money, but, like, hid it because you didn't want to be different. You don't want people to use you. Like, they're going to come after you. If you have money, like, there's all kinds of dialogue. If you have money, like, rich people are greedy. They take from the poor, you'll become a bad person.
Kyra Yang [00:33:39]:
You'll change. So as you can see, a lot of these stories, there's a narrative and a theme that money is hard to come by. Okay. This is why most people live in scarcity. And we'll talk about abundance, an abundance mindset as well. And, you know, so most people live in scarcity, but most people as well feel that money is predominantly not positive. Right? Like, the feelings around it is that, like, you'll essentially become a bad person if you have more money, right? Like, you should be ashamed. You should be giving it away.
Kyra Yang [00:34:13]:
This is actually why people also become broke, too. Right? So even when they have money, right? So that's the big thing that we want to look at. And when we have those programs created from the ages of zero to seven, they will color the rest of our lives. How we create money, how we save money, how we spend money. You ever notice you ever get, like, a big bill and, you know, you might be at the grocery store maybe, like, whole foods, and it's like an amazing. You know, you're like, all these organic groceries. Yay. You get the bill, like, dollar 300, and, like, your heart drops.
Kyra Yang [00:34:44]:
Why? Right? Like, it's just a number on the screen. You're just paying for some groceries. But, like, you can feel the body constricting. Even, like, before you press pay online, you feel yourself tighten. Why? Right? Yeah. Right. It's like an automatic response. So, like, anything in your life that you feel is an automatic response.
Kyra Yang [00:35:04]:
Like anxiety, procrastination, like anything like that. It's the conscious, right? There's a way to undo it. So when we look at money, the biggest thing that we want to look at is money neutrality. Because when we look at the truth about money, money is just a tool, right? We've heard this before. It's a neutral resource. It's something that you can utilize to leverage yourself, your current level of wealth to build more, right? But you hear all the time, right? Like never be in debt, all of those stories, right? All the fear and shame around money. And so the biggest thing that we have to understand is that money is neutral to be leveraged. Like a tool.
Kyra Yang [00:35:43]:
Just like you would use any great tool in your toolbox to build something in your house or even in the coaching space, you have lots of great tools to use with your clients. But the second thing is that money is always available. We're told that it's going to run out, especially again, that there was a narrative around living paycheck to paycheck and there was fights around money and struggles around money and hardship. And the truth is people are buying and selling every second of the day. There's like transactions happening all over the world, right? Money's being printed every single day, right. It's literally never running out. And especially as an entrepreneur, you know, like there are so many ways that you can make money, right? Like this business that you have. You could be doing classic products online, Amazon dropship, you can have a brick and mortar, you could sell your feet pictures if you wanted.
Kyra Yang [00:36:33]:
There's literally like endless ways to do it, right? Yeah. Most people don't think that there is is they think that the one avenue that they think will give them the most validation they want to be seen, right? Like as a lawyer or a successful coach. And if they don't make it in that one avenue, they're a failure. They are ashamed of them themselves. Like, they didn't make it. But the truth is, like, if I lost everything tomorrow, I just get a part time job somewhere and build another business, right? Like when we can see the world as like endless opportunities, this is really the abundant mindset, right? This goes beyond money, seeing the world through the lens of so much opportunity and we can choose to create that opportunity for ourselves. You'll never really feel the scarcity again, right? Like there's always more. It's, you know, you could get a minimum wage job tomorrow.
Kyra Yang [00:37:21]:
You will make money, you'll be fine. It's never actually running out, right. And so when you look at that. And then you also understand, you know, when I think about my personal journey when I was broke and, like, the pandemic happened, I had everything in my other business, and, like, no idea when we were going to restart again, I put out. I was like, I don't have any money. I do need to start, like, investing in coaches in my business because I am certified, but I certainly don't know how to run a coaching business or do any of that other stuff that well yet. And, you know, I put, I think about it was like 70k on credit cards, which, like, goes against every fiber of my being, right.
Jessica Osborn [00:38:01]:
I was like, yeah.
Kyra Yang [00:38:02]:
Oh, my gosh. I could never tell my parents.
Jessica Osborn [00:38:05]:
Right?
Kyra Yang [00:38:05]:
Like, it would be the end of the world. But I knew that the skills I was going to gain, mindset, strategy, all the things were only going to help leverage my position because I had a deep belief that I could do it. So, like, if you look at that as I'm like, oh, this will be temporary. And then I ended up doing, like, I think, like, shortly after the first year, like 80k in a month. Right. So it's like, it didn't have to worry about it anymore. But the thing is, right, it's like I had to take that leap. But if I had all the stories around money that held me back from making the decisions that were necessary so that I can leverage myself to the next level of income.
Kyra Yang [00:38:42]:
Right. And we'll always feel this way, especially at the next level because your decision, again, like, you could, in theory, lose it. All right. But the thing is, there's always going to be more.
Jessica Osborn [00:38:52]:
So, yeah.
Kyra Yang [00:38:53]:
It comes down to, like, more than just about money. It's again, like that reflection of self belief. And again, when we look at money neutrality, it's really important that we undo these stories because, again, it will determine how you spend, how you create, how you invest. Right. I used to think that I could never make more than $100,000 a year. I would always apply for jobs that were just under $100,000 a year because my parents put it on a pedestal. They're like, if you made $100,000 a year, you'd be so successful and you'll never have to worry about money again. I now know is really not that much money and that's still a good amount of money.
Kyra Yang [00:39:29]:
But, like, in the grand scheme of things, as I scale and you expand your mind around money. Yeah. And I never created the opportunity for myself. And my first year loan in coaching, I made more than $100,000 right. So it's just one of those things where it's like what are the limits that you're creating around money for yourself? And the big question. I actually have a couple exercises for my newsletter which we'll link in the show notes. But a couple of money newsletter pieces. One about like core money programming and like really how to take inventory and get the process started if this is new for you.
Kyra Yang [00:40:01]:
And how to start reprogramming. Because when we can feel neutral on money and really look at it as a tool, just like I don't know. Something in your house that you feel neutral about. Like again you're going to feel very clear about the decision you're going to make. Right. And you will always make. And of course you have to like do some like analysis and risk tolerance and all those things. But money will never hold you back from doing what you need to do to get to your next level.
Kyra Yang [00:40:29]:
But if you are held back by the fear of money, the scarcity of money, you won't make those decisions. Whether that's like expanding with a national brand. Whether that's even hiring your next team member. Whether that's like hiring the next coach that you know that you need. If you hold yourself back. You won't get there as quickly as you may not get there. But you definitely won't get there as quickly as you could. Right.
Kyra Yang [00:40:52]:
You want to make sure that again when we remove fear scarcity, those survival states around money, we can reprogram your mind around it so you can feel neutral. You'll make a decision that's much more clear and that's much more aligned with the person you want to become, which is the decision that you need to be making today.
Jessica Osborn [00:41:10]:
I love that. And I love how you said it's like, yes, taking a leap but you're actually investing. It's not an expense going to you like I'm spending $70,000 on coaching. But it's not like that. That's just then gone and now you're a deficit. It's actually like you've invested in something that will allow you to make even more as you prove. Because you literally made that back in a month. Right.
Jessica Osborn [00:41:34]:
So how? I mean I think that is such a huge shift. And the other thing I see often in the entrepreneurial space is when people are charging their clients. It's almost like they're thinking, I can't take that money from them. And I'm always like, yes, they are paying you. But it's not. You're not taking money from them and then they won't have that money again. They're investing in themselves. And who are you to prevent them from doing that, right, like that, to get a bigger return? And it's like, I love that you've just described how abundant, like, money is being printed every day.
Jessica Osborn [00:42:12]:
There's. It's flowing through all of us even without you realizing it, because you go down to the shop, you're buying your milk and bread, you know, buying anything every day. It's flowing through you and it's coming to you and flowing out. And, you know, I think that that is such a great thing to just be present to and think about because it can feel very finite when you're looking at a number in your bank account, right?
Kyra Yang [00:42:38]:
Yes.
Jessica Osborn [00:42:38]:
Yeah. So what do you do? Like, what are those major things that you see people struggling with most and how do you shift past it?
Kyra Yang [00:42:47]:
Yeah, I mean, the biggest thing is just really start by taking inventory about what the stories predominantly were and where you feel the most kind of fear around money in your life. Right? Like, these are like really big clues and indications about what needs to be reprogrammed. And just to our point, when we can also, like, open ourselves up and our mindset ups to, like, more than one way of money coming in. Right. Even, like, free stuff or opportunities. Like, this is all money. Okay? And most people are so focused on, like, the end result, like the dollar in the bank account, which is totally fair. Okay.
Jessica Osborn [00:43:27]:
Yeah.
Kyra Yang [00:43:27]:
But first steps to getting to that end amount. And, you know, we have to remember, like, what is the next step? It's not even really about, like, having, you know, how do I best put this? The focus is in the wrong place if all you're thinking about is, how do I get to X dollars? Right. We need to think about, again, this non sexy habits that are required today. The decision that is necessary to align ourselves with having X dollars. What do I need to do today? What are all the habits? What are all of those choices and decisions? That is where the focus needs to be. And the biggest thing, as we mentioned earlier, is to be present. When we are present, there's nothing to worry about. There are always going to be challenges.
Kyra Yang [00:44:10]:
I don't care if you're starting out even still at your nine to five or you are generating over nine figures. There are always problems and challenges that's never going to go away. Right? But duality always exists. But it's how we are able to manage our mindset and not project our past trauma into the present so that we can stay clear and again, just focus on the next step because it's all that we need. And then if we're too inside of the event where we're like, oh, my God, like, my bills and the emails zoom out, right? We need to work with timelessness and zoom out and say, like, okay, where am I going? If I give myself three years, five years to get to the goal, do I have time? Plenty of time. Right? So we have to work with, like, manipulating time in our minds. Again, everything is a perspective and it's kind of this game of mental gymnastics. But specifically, when we talk about even charging, right? It's a big thing because your value, your self worth is in question many of the times.
Kyra Yang [00:45:07]:
Or like, you know, you feel like you're taking from people or you're a bad person, right? If you think you're a bad person, you're taking from people. You're not going to take from anyone. You're not going to, you know what I mean? Like, you're not charging what you want because you innately think you're bad. Nobody wants to be bad because everyone wants to be liked, right? Or they want to be accepted and loved, right? So why would you do that activity? You won't. You'll actually self sabotage yourself out of money, out of profits, right? And to your point, you're not, you don't have a gun to this person's head being like, buy my program. Right? No, they're making an empowered choice. So let them. Right.
Kyra Yang [00:45:41]:
And reflect on your self worth in relation to the money. It's not about the money. But you're questioning, is it worth it? Can I deliver all of these questions? What I commonly see, right? Is it going to be perfect? Is it going to be good enough? What if I mess it up and then they leave a bad review? My whole business goes under. Right? Like the catastrophic thinking. What we have to recognize is that, are you doing your best, right. And are your intentions integrity there? Do you know that you can help this person on what you're selling them, right? The money is just a byproduct, right? But the energetic exchange of what you're offering them, that's where the value lies. Because when you ask people, can you do it for free? They're like, yeah, no problem. But as soon as money gets involved, they're all like, oh, no.
Kyra Yang [00:46:23]:
So if you could put the money aside, what would you be doing in all decisions? Investing, charging, like, what would you actually be doing? What do you feel comfortable enough? Which a little bit of stretch because we need to challenge ourselves. Yeah, that's what you should be going with. That's the decision you should be making. Right? So really understanding and reframing. This person needs your help and they want your help or else they want to be here. Nobody's forcing them. And really reintegrate. Like, am I in integrity? Am I delivering the value that I know I can? If it was free, then it doesn't matter if you're charging 20, 00, 10,000, whatever it is, but you have to be able to get your energy around it and play with that.
Kyra Yang [00:47:08]:
That was a big thing for me. I started playing around with prices on every sales call, like, see what I can get my energy behind. Because if you're like, oh, it's like 4000 a month, like, and if you don't like that, then, like, we can do like a payment plan. And then you start to like, self sabotage and you're like, why did I just do that? Like, why did I backtrack? And they haven't even said anything yet. You've just like, shot yourself in the foot, right? And so, you know, play with numbers. They're just numbers, right? And we have to normalize them.
Jessica Osborn [00:47:38]:
Yeah.
Kyra Yang [00:47:38]:
Right. And a big thing I actually find that's super helpful. That doesn't require hypnosis. That is just start finding people who find this money to be small, to be normal, right. Because they're like, what are you talking about? That's nothing, right? And it starts to feel normal to you. But if everyone in your world is like, whoa. Like my parents and like, everyone other friends was like, wow, you could make $100,000. Is it life changing? It made it feel like it was on some sort of very far away pedestal that was not meant for me, that I was not able to achieve.
Kyra Yang [00:48:09]:
Right? So that's a big thing. Normalize big numbers. I understand it now, but when I think back, it was a very good exercise where one of my coaches a long time ago was like, imagine if you had like $10 by windowsill and it blew away. How would you feel? I was like, I feel fine. And she's like, what if it was a. Would still feel fine. And then she kept increasing it. Whenever you get to the point where you're like, I would not feel fine.
Kyra Yang [00:48:35]:
That's the number you want to start to normalize and find evidence of it somewhere in the world, whether that's books or famous people, where they're making like a billion dollars and that would probably be like a dollar to them if $100 blew out. The window. So again, that just like mental gymnastics, what your perception is around money and starting to understand, like, even, for example, all rich people have debt, but debt, that's leverage, normalizing debt. Right. And so, and timelines with money, like anything like really worthwhile is going to be a long term investment. So invest in yourself. You're going to be a very good long term investment. Right.
Kyra Yang [00:49:08]:
So there's all kinds of ways we can think about money.
Jessica Osborn [00:49:10]:
Yeah, I love that. I think it's so. I love the examples that you've shared. And, you know, I was thinking, so interesting because we'll often compare it to something, you know, I think not really fully consciously, but we might think, oh, you know, $300. I'm not paying $300 for that course. But then you go into the supermarket, like you said, and you haven't even bought a week's worth of groceries and it's, you know, $300 and you're handing that over without even thinking about it. And it's so interesting because it's like, it's the same amount and it can actually be nothing. But for some things, you'll be looking at it thinking, well, that's ridiculous, I'm not paying that.
Jessica Osborn [00:49:47]:
Or it feels like so much and it's kind of like, well, let's actually compare it and see. Is that, is it really a high amount or are we just thinking that whatever it is isn't worth that amount? And is that really valid as well? Because it's so interesting. I think how we can just put, you know, it's like we've got our blinkers on and we're looking at a number and, and making some kind of decision about it or judgment.
Kyra Yang [00:50:13]:
Yes. Without many times unconsciously. Exactly right. And one of the biggest mindset shifts to have, if you already haven't explored this one, is instead of looking at the cost of something, right. Because this is like a very lack mentality. Like, oh, my gosh, like, it's $300, right? It's like, what is the opportunity cost of not doing it, right? Like, so, like, if you suffer from, like, poor gut health and like, inflammation and getting organic groceries is good for you, is it like, oh, my God, like, the food is so expensive or it's like, oh, my gosh, like, this is gonna help me live like an extra ten years, right. I think about even, like, my Dyson air strain. It's like an $800 hair straightener and my hair is bleached.
Kyra Yang [00:50:53]:
Right. It's dry, it's frail. I do all the masks, everything but it's super low heat. It's 150 degrees fahrenheit, and most flat irons are, like 400 plus. So it's like, am I looking at a $700 hair straightener or am I looking at, like, longevity of my hair health so that I can continue to bleach and stays healthy and it looks shiny. Right. Same thing goes with investing. Right.
Kyra Yang [00:51:14]:
What is the opportunity of not investing with that coach? Right. You could spend years trying to figure it out, but all of the potential revenue that you're not making right now, that a couple mindset shifts in strategy in your mindset, whatever it might be, could unlock 20, 5100k instantaneously. And it's not magic. You have to put in the work. You have to get your mindset around doing the work right, build momentum. But again, all of the time, we can't see what we can see. Right. So what is the opportunity cost that you were leaving on the table by not making that decision today? This is a very wealthy way of thinking because when we look at, like, the potential opportunity we're missing out on, the cost is very small in comparison.
Jessica Osborn [00:51:59]:
Yeah, I love that. And I wanted to dive back in just to reiterate something that you said, because I was like, that is where it really changed for me, was removing that emotion around the money, especially when I'm telling someone, a potential client, what the price is. I, you know, when I first started, I've shared this before. If someone's been listening to my podcast a while, but my very first discovery calls, I was so afraid of saying anything. I'd say, I'll email it to you. I didn't even tell them the price on the call. That's how bad it was. And I kind of very quickly thought, you know what? I need to.
Jessica Osborn [00:52:33]:
I need to come from a place of leading. And so I did a bit of work to, you know, get comfortable with this and actually say the number and not just say it and then be scared. But it didn't happen, like, overnight. It wasn't like I just did something and it changed. And I probably was a little bit nervous at first saying the numbers, and then it's got to the point then where I like the emotions totally out of it. I'm like, this is the number. What it is. I'm 100% behind it, like you say.
Jessica Osborn [00:53:01]:
It's like I'm energetically behind this number, and I'm not caring whether they're going to say yes or no. Yes, I do care because I want to help them, but it's not.
Kyra Yang [00:53:10]:
Of course.
Jessica Osborn [00:53:11]:
Oh, my God.
Kyra Yang [00:53:12]:
And we still care about money. We still care about the money, right? But the big thing with that, what you're saying is, like, another big thing that has to be reprogrammed in tandem with money is you're normalizing failure and rejection, right? That's like the big piece around validation where somebody says no, or they don't like the price, or you make it personal, like, something is wrong with you, that you're not good enough, that you'll never make it, that no one's going to sign it at this price. You catastrophize, right? So it's like we need to normalize feeling rejection. Like, if someone says no, like, that's okay. Like they, you know, maybe you need to refine your sales process. Maybe you need to work on your offer. Maybe they just weren't the right client. There's so many other reasons why, other than you suck or you're not good enough, you're never going to make it, right? So when we stop making it personal, because, again, like, we're subconsciously ingrained, like, if they don't say yes, something's wrong with us.
Kyra Yang [00:54:06]:
Oh, no, we're not good enough. End of the world, Armageddon mind, right? Like, everything's over, right? And that's why. That's why people go into anxiety spirals and paralyzed for the rest of the day. And they're like, I'll do my business tomorrow. And it's like, no, right? Like, there is a solution to this. And again, the opportunity cost of, like, that day or week that, like, you could have been building momentum in your business. Like, what is that worth? Right? Like, how much closer could you be to where you want to be, right? So that's another big thing that's really important to look at is that, like. Like, when you can understand, like, it's really not a big deal.
Kyra Yang [00:54:38]:
And that takes some reprogramming around your self worth. Around, like, understanding, feeling and rejection are completely normal and necessary. And the more you get rejected. Good. That means you're creating, actually a lot of opportunity for yourself. I had one coach tell me, go out and get 100 no's, and I bet you can't get there. I never did. I didn't want to pitch.
Kyra Yang [00:54:58]:
Yeah.
Jessica Osborn [00:54:58]:
And as soon as you're not worried about the no, I think you actually get a whole lot more yeses, right. Because the energy shift is so different when you're presenting an offer and you're like, I'm 100% behind this. It is worth more than what?
Kyra Yang [00:55:11]:
This.
Jessica Osborn [00:55:12]:
You know, more than this number. And I know the value is higher to them as well. You're just so comfortable saying it. I think I find then once you've made that shift, you're not getting the rejection anyway, because they're like, wow, I'm totally on board with this. They can see your confidence in it. And that just, you know, that makes it so much easier for them to say, yes, I think, as well, and think about this, because this is something I guess I've often sort of said to clients. I think that they'd been thinking about it with their pricing as what they're placing the value on what they do, and they'll always undersell under value their own stuff. But then when I say to them, well, what do you think that's worth to your client? Like, right now, they can't do this.
Jessica Osborn [00:56:00]:
That's why they're coming to you is because they can't figure it out themselves. They can't do it. They don't have the skills, knowledge, expertise that you have. So what do you think is actually worth to them? And it's so interesting because as soon as they change it from them valuing themselves to them valuing what their client, what it's worth to their client, it's like two totally different numbers. And it's always so interesting, isn't it? Like, what do you think is behind that and what's happening when we're perceiving a different number in those two scenarios?
Kyra Yang [00:56:30]:
Yeah, I mean, it's a lot of what we've talked about today, just when we're. This is why when we're in sales, it's so important to think about, like, how do I help them? Right? A lot of the times when people are nervous about sales, they're very in their head about, can I close? It's like a scarcity, right? Like, am I going to close? What did they say? No, like, all of the things, right? But if we shift the perspective to, like, how do I help them? Like, go in, actually, listen, what are your challenges? What do you want to achieve? How do you actually help them? If you give them a solution, they will buy. And even if you close one in 333 percent, close rate is very good. So if you get rejected two out of three times, that's okay. And you got to get good with that. But when we focus on service and we focus on, again, as you mentioned, when you say, how are you going to help them? And not just in the container, right? Like, the ripple effect of the thing that they learn they will have forever. Right. And so not just what you do with them in the container, but outside of that for the years to come, what is that worth? And right now, they are blocked around it.
Kyra Yang [00:57:40]:
They cannot achieve it. There's money locked up for them that they are. Like, they can't access without you. So, like, again, when you shift it to service, when you shift it to like them, plus the exponential butterfly effect of everything they're going to achieve in their future life because you help them, that's going to change the value. Like, it's almost like, I hate to say, like, it's, like, priceless, but, like, it is a priceless thing because you're saving them time to access more money. They need those skills to access more money. It's not that by hiring you that suddenly they're going to unlock all of this. It's going to be this, like, magical landslide and manifest.
Kyra Yang [00:58:15]:
No, they still need to do the work and remember that. Like, they need to show up to the container. Yeah, I'm very specific and picky with who I take on because I'm like, I want to know that we are going to make both of our times worth it. We're both very busy people, right? And so they have to be ready to show up 100%. So if you know that you are, expect that they will do the same. And you can only do what you're in control of and what you're responsible for, and you're going to do your best. Right. So that's a big thing, focusing on, like, what you can do, not just like, oh, my God, this, like, perceived value.
Kyra Yang [00:58:46]:
Will I deliver it? Like, you'll only know if you're going to deliver it when you do it right again, be present, worrying about the future from the past, it's not helpful.
Jessica Osborn [00:58:56]:
I love that it's so true. And it just shows there's so much behind everything that we're doing in business. You know, the actions that we're taking, the behaviors, how much it can just be from that programming that we have that we're not even potentially aware of. And it's. It feels like it's normal because it's been embedded for so long. It's sort of like it's actually true. This is fact. This is how the world is.
Jessica Osborn [00:59:22]:
This is how we are. And, you know, I think it's just amazing the more that you dive into it and uncover these little things, what you've been carrying with you or what's been influencing your decisions, which is so just amazing. You've been really generous today with so much knowledge, so fun. Yeah, absolutely loving. You have shared so much value. I'm sure anyone listening right now who doesn't have a notebook, you're going to be putting this one on your playlist to go back and listen to when you've got a pen and paper and take down the notes, because Kira has just shared an amazing amount in there and so many things, I think, to reflect on, to ask questions. And you did share that you have something in your newsletter, which is great, and we'll make sure we link that up in the show notes as well. Did you have something that you wanted to leave us with? Is there something that we've left left on the table that you were like, oh, let's not close this off without sharing this one thing.
Jessica Osborn [01:00:22]:
A takeaway? A takeaway thought. Yeah, just whatever's coming up for you.
Kyra Yang [01:00:27]:
Right now, the biggest thing is if you know there is something you need to do, like, this is, like, the biggest thing. Just, like, take inventory of all the big things. We can get lost in the busy work and make a million excuses, but what is it that you're telling yourself that is the scariest thing that you know you need to do, and for some reason, it's on the proverbial shelf. You're not taking action towards it. That thing is the thing that you need to move towards, and the biggest thing to do is create step one. Right. We often think, like, the farther away it is, we're like, there's more mental barriers. We're like, oh, so far.
Kyra Yang [01:01:06]:
And how will I do it? And, like, I have, like, I don't know where to start. You know, just create one step. We only need the next step, and then that makes us feel like, oh, there's momentum and the next step. Right. The faster we do that, and the sooner we do that, the more we're going to accelerate and close the gap to that even bigger dream. The second thing, I would say, think even bigger. Right. Like, bigger than whatever you're thinking right now.
Kyra Yang [01:01:34]:
Make that small, because that will make that feel even more achievable. So again, like, whatever it is that you need to do, like, watch movies where everyone's, like, a multimillionaire. Get in contact with multimillionaires. Right. Read books around finance. Right. Like, change your money mindset, because that's going to change how you take action in this world, right. How you invest money, what you do with money, how you leverage money, and really what you'll ultimately create for yourself.
Kyra Yang [01:02:05]:
So those are kind of the two most important things I would say. And yes, if you would like to find me, I do a weekly newsletter. It's only once a week. It's like a ten minute training on all things mindset around success, money, that good stuff, getting to your upper limits or breaking through, rather. And that's just winwithkira.com money. It's very simple. And then if you're looking just for more information to work with me privately, I'm [email protected] oh, amazing.
Jessica Osborn [01:02:37]:
Thank you so much. We'll link those up in the show notes. So dive through. That weekly newsletter sounds like absolute gold. So thank you. I think that sounds amazing. And I really want to just share my appreciation that you've come on here and had so much to share with us today. I think no matter where you are in your journey, like, like we said, if you're still in corporate, if you're just starting out in entrepreneurship, or if you're already in the multiple six figure, seven figure, reaching for eight range, I think there was so much in that that we can take away and really think about how we're operating today.
Jessica Osborn [01:03:13]:
So I appreciate your time. Kira. Thank you.
Kyra Yang [01:03:16]:
Thank you so much. Jess, this was great.
Jessica Osborn [01:03:18]:
Thank you. Isn't it just so frustrating when you know that out there, there are so many people that actually need your help and there's many actively looking for somebody just like you, yet all you seem to attract are the odd tire kicker or really uncommitted client that's kind of dabbling and they don't light you up. They really don't get great results. And you're thinking, what does it actually take to attract clients who are committed, who are happy to pay properly prices for what it is that I do and that I can help to have really great results? What is it going to take? Well, it's not in the activity of what you're doing. Here's the thing. It's usually something else that's a bit deeper, and I'm sharing with you what that is. In my training, it's called five keys to premium paying clients, and I'm going to share with you what are these five things that you need to have in your strategy so that no matter what tactic or activity you choose to do, it actually works. Like it works.
Jessica Osborn [01:04:24]:
You attract the right clients, the ones who are ready to work with you, the ones who are ready to pay and sign up. So get yourself over to my website now on jessicaosborne.com tmf. Register for this free class and let's dive right in.
Kyra Yang [01:04:41]:
In.
Jessica Osborn [01:04:41]:
So once again, that's jessicaosborne.com TMF and the link is below in the show notes as well. I encourage you to register now. Allocate just over an hour of your time, maybe up to an hour and a half, so you can take some notes and really reflect on the things that I share with you in this class. And let's change your year this year. Let's make your business actually turn into your dream business together.
