196 - How To Choose The Best Right Niche For Your Business

Wishing it was easier to make your business stand out and attract clients effortlessly?

Most online coaches, consultants and experts are missing one critical ingredient, that's keeping them stuck in obscurity and making it waaaaay harder to attract clients.

This one ingredient is arguably more important than any other aspect of your marketing strategy - because it's like the hub at the centre of the wheel - without it the wheel won't spin!

And this critical ingredient is choosing the right niche.

Before you go saying "Well I KNOW that already, Jess!" what you may NOT know is that there's an art and a science to selecting and defining your niche properly - which MOST entrepreneurs are not doing!

And that's why they continue to struggle to be specific enough for their marketing to have any impact.

I take the concept of niche a step further than most - including 3 separate elements to define what I call Your Expert Zone.

If you're not in your Expert Zone then it's much more difficult to attract clients because what you're selling as a coach, advisor, course creator or mentor is, of course, your Expertise!

Think about it: Who do you want to learn from? Someone who's got very relevant expertise, or someone who has a range of skills...? The expert every time - right?

Whether you're just starting out or wanting to ignite a new phase of growth to get you off a stale patch, stepping into your Expert Zone could be the thing you've been overlooking!

I promise you, by the end of this discussion, you'll see why stepping into your Expert Zone is your secret weapon in today's noisy and crowded business world.

What's Covered in This Episode?

- Why clearly defining your niche is essential for your business growth and success.

- What the concept of the "expert zone" entails and why it's crucial.

- The story of a client who transformed their business by defining their expert zone.

- How you can leverage your expert zone to attract your ideal clients easily.

Whether you’re struggling to find traction or merely curious about refining your approach, this episode is packed with actionable tips and real-life success stories.

Tune in to discover why defining your niche "Expert Zone" isn't just a key part of your business strategy, but the key to making lasting connections and achieving remarkable growth.

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