236 - 8 Lessons from Eight Years As A Business Marketing Coach

Ever wished you could zip back in time and whisper some much-needed advice into the ear of your past self?

It could have saved so much time and heartache!

As you can imagine, there have been many lessons I've learned over the past eight years since I started my coaching business, and today I'm sharing with you the top 8!

This story begins back in 2017, after the birth of my daughter, when I made a promise to myself that I would have a business by the time my maternity leave was finished. Yep - building a business with a brand-new baby in tow and an active 3 year old tearing around the house! That was a challenge - and one I was determined to conquer.

My aim was clear: craft a business that allowed me to break free from the corporate grind, enjoy time with my kids, travel whenever I wanted and make an impact by helping others.

Even with 20 years of marketing and brand building behind me, it was not the easy path I had imagined! I found myself on the entrepreneurial rollercoaster and had my fair share of fails as well as some incredible wins. There's even a year when we took the kids out of school and went caravanning around Australia for 9 months, seeing the most remote and beautiful parts of the country - and my business grew while I was snorkelling and sipping wine at gorgeous vineyards.

Looking back, I wish there were things I could have discovered sooner. I'm sharing just a snapshot of my top lessons with you here in this episode, in the hope that you don't have to live through some of the experiences I did to learn them!

Here’s a sneak peek into the gems we explore in this episode:

Why is entrepreneurship a journey of personal development? I explore how becoming your own boss is a wake-up call to personal growth and self-discovery.
What could you be doing wrong with your offer? Learn the vital lesson that a phenomenal service doesn't sell itself if no one wants it.
How crucial is positioning yourself as an expert? Uncover why without clear expertise in a niche, you're missing out on potential clients who simply can’t see you.
Value – what are you really worth? I discuss how undervaluing your services impacts not only your income but also your client relationships.
And finally, what’s the truth about overnight success? Spoiler: success doesn’t pop up overnight, so let’s bust that myth and learn why patience really is a virtue.

So if you're ready to skip a few steps on your own path and dig into lessons that could accelerate your journey, take a listen!

Let me know which ones resonated with you most! Send me a note on Instagram @jessica.osborn

-------------------------------------------

FREE MINI CLASS “How To Attract High-Paying Clients & Grow To Multi-6-Figure Years in Part-Time Hours” https://www.jessicaosborn.com/5keysvideo

......................................................

Loving this podcast? Please drop a 5 star rating to help others find it too!

If you have a spare 30 seconds we would be so grateful if you would leave a short review.

Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!

....................................................

She’s The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn

DID YOU KNOW we also publish our guest interviews on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn

.........................................................

About your host:

Jessica Osborn is a business coach and marketing strategist specialising in online coaching, education and services businesses. Her popular Business JAM program helps you be the Go-To Authority in your niche and attract premium paying clients so you're hitting 6+ figure years in less than 20 hours a week - which means you can work less, play more and enjoy life to the full!