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237 - Secrets to Writing and Marketing a Book That Grows Your Brand - With Melanie Herschorn

Season #2

Have you ever considered how a book could elevate your brand or even help build a legacy that attracts clients for years to come?

In this episode, we uncover the magic of using books as powerful tools in your business. Joining me to share her wisdom is the fabulous Melanie Herschorn from Big Impact Books.

Melanie's story of transition from Hollywood celebrity PR to publishing and book marketing strategist is just so inspiring. As you can imagine, she's learned a thing or two about turning stories into impactful tools that build your brand and grow your business!

As you'll hear when you press play on this episode - it's not as simple as punching out 5000 words. There's a secret formula to choosing the right topic to establish your authority and golden rules for promoting it so you get the results you're looking for.

During our wide-ranging chat, you'll discover the answers to these questions:

  1. Why should attorneys and business owners consider writing a book, and what makes them an ideal client for this type of endeavor?

  2. What drives Melanie to focus specifically on attorneys, and how does she help them tell their stories in a way that resonates with clients?

  3. How do market research and personal experiences contribute to choosing the perfect, marketable topic for a book?

  4. What are common misconceptions about publishing a book, and why is it critical to have a solid marketing plan in place?

  5. How can authors avoid the "launch freefall" and instead create a long-term strategy that utilizes their book as an evergreen asset for their business?

Tune in to this insightful conversation now! Just imagine what might be possible for you once you're armed with Melanie's excellent advice. That childhood dream of becoming an author might not be as fat-fetched as you once thought!

About our guest:

Melanie Herschorn wants to help you step into your spotlight as an authority.

As a book marketing and publishing strategist for business owners, consultants, and speakers worldwide, she’s on a mission to support and empower her clients to share their message with the world.

Her experience as a celebrity publicist, award-winning journalist, and long-time entrepreneur, gives Melanie a unique 360-degree view to guide her clients to create brand awareness, sell books, and position themselves as subject matter experts. Her new book, Make a Big Impact with Your Book, is available on Amazon now.

Connect with Melanie:

Website: https://yourbigimpactbook.com/ 

LinkedIn: https://www.linkedin.com/in/melanie-herschorn/

Facebook: https://www.facebook.com/melherschorn and https://www.facebook.com/bigimpactbooks 

Instagram: https://www.instagram.com/bigimpactbooks

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FREE MINI CLASS â€śHow To Attract High-Paying Clients & Grow To Multi-6-Figure Years in Part-Time Hours” 

Watch now: https://www.jessicaosborn.com/5keysvideo

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She’s The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn 

DID YOU KNOW we also publish our guest interviews on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn 

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About your host:

Jessica Osborn is a business coach and marketing strategist specialising in online coaching, education and services businesses. Her popular Business JAM program helps you be the Go-To Authority in your niche and attract premium paying clients so you're hitting 6+ figure years in less than 20 hours a week - which means you can work less, play more and enjoy life to the full!

Learn more: https://jessicaosborn.com

Instagram or Threads: https://instagram.com/jessica.osborn 

LinkedIn:

Https://linkedin.com/in/jessicaaosborn

Facebook: https://facebook.com/jessicaosborn.bxcoach

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