Whenever you write an email to a client, or a prospect, youâre investing your precious resource (time) into that email.
And they are investing their precious resource to read it.
Which means that you want to be writing effective emails that get the desired...
Small business owners, hereâs your new game-changer: Brand experience.
Before I tell you how to get ahead of the pack and compete with much larger companies through brand experience, let me backtrack a bit and tell you why itâs so important.
In 2018,...
Like it or hate it, if your audience is online, they are probably on Facebook.
And letâs face it, pretty much everyone is on Facebook these days, even my 95 year old grandfather had an account to keep in touch with his growing family.
Because your audience is on Facebook, itâs a great...
If youâre in a service based business itâs so tempting to promote a broad array of services to try and win more customers and sell more to them.
I understand the logic â more services means broader market scope which means bigger target market and should mean more...
Youâve probably heard of customer experience. There is a growing trend among ambitious businesses to make sure their customer experience is first class.
It makes up a HUGE part of your brand experience, but brand experience is a broader whole-of-business strategy that includes other...
Ask most CEOs and theyâll tell you the number 1 risk to their businessâ future is damage to their brand reputation. This is the actual result of a global survey run by risk management specialists, Aon (2017 Global Risk Management Survey).
Why?
Because, a...
Marketing automation is a literal game-changer for businesses of all sizes.
In the old days we used to generate leads and capture the details in a database. Then we constructed email campaigns to this list of leads.
If we were using email marketing software we could tell which emails had...
Are you struggling to get people responding to your marketing emails?
Youâre not alone, every day I must get 100+ emails across my various accounts and I certainly do not open all of them. (On a good day maybe 10% would get opened!).
Even if people open your email â how...
Facebook. Itâs both awesome and frustrating for business owners!
Do you wonder why some posts get more engagement than others? Do you spend hours analysing your stats, trying to crack the FB algorithm?
Well, the good news is you can save your time.
The simple secret to cracking the...
You might even be wondering why you really need to have an âidealâ customer since youâd be more than happy to sell to any living, breathing, two-legged mammal...
As a small business owner youâre probably facing the same dilemma as the rest of us: how to grow the business without a big budget to spend on marketing campaigns.
Youâve got limited budget available. You want to increase your customer base but you also know you should upgrade your...
How often do you buy something from a company you donât know?
Probably not very often, right?
Unless you have been recommended to them.
Last week I opened my email and found 5 emails from the same person had come in overnight. Each of them with a different subject line but basically trying...