[Blog] Articles on marketing and business by Jessica Osborn

Business Coach Jessica Osborn, helping women in services to build profitable online businesses

The Real Reason Why Pricing Your Services Is So Hard - And What To Do Instead business strategy marketing pricing Jun 09, 2021

Don’t know how to price your services? You’re not alone.

Pricing? It’s a bugger isn’t it? Too high and you’ll lose the gig, too low and you’ll be kicking yourself...

Or, so most people think!

But this is actually NOT how it works.

Think about this:...

Why a Broad Target Customer is Making Marketing Harder For You – And What To Do Now copywriting ideal customer marketing Mar 16, 2021

When you’ve got broad experience, it’s natural to wonder why you would want to limit yourself to only a small section of your potential customers.

You see opportunities everywhere, so adopting a ‘sell to anyone’ attitude seems logical – after all, who wants to turn...

Story: Standing out from the crowd through differentiation – with Georgina Chai brand strategy business strategy marketing Mar 01, 2021

What makes someone stand out from the crowd – especially when you’re competing with up to 300 others?

Georgina, founder of Flourish Career and VA Services, has 15 years of experience in HR and recruitment behind her and shares with us her top tips when it comes to securing...

Story: Focus on the metrics that matter to grow your business – with Claudia Harley business strategy marketing Mar 01, 2021

Meet Claudia – she’s no ordinary bookkeeper! She’s all about lean growth (a lady after my own heart!) and uses numbers to plan future growth with smart investments, to find places where a business can be optimised, simply by doing something a different way.

Claudia...

Clubhouse: What Is It and How Do I Use It For My Business? brand strategy content marketing marketing social media Feb 01, 2021

As you’re probably already aware, the newest player in our digital world, Clubhouse, has sprung onto the scene and the internet chatter about it is snowballing, and so are the member numbers!

But, is it just a short lived craze… and do I really need to be on yet ANOTHER...

How To Scale Your Business Through An Online Membership Model business strategy marketing Nov 27, 2020

Feeling the strain of being ‘it’ in your business? An over-worked hamster stuck on a mentally exhausting wheel?

If you’ve ever wished you could split yourself in two (or maybe four, five or ten), then it’s probably time to look for a non-surgical solution to your...

How To Get Your Business Ready For Your Next Phase Of Growth business strategy marketing Sep 11, 2020

Is your business feeling ‘hard’ lately?

As in, what was once working is now not so great?

And, what you thought may have been a result from the pandemic, seems to have stuck around for a while and now your business growth has stalled?

Good news is, you can re-invigorate your growth....

Story: Transforming Business to Exceed 500% Revenue Growth In Less Than 6 Months business strategy marketing Jul 14, 2020

Here’s a story of AMAZING growth by 2 very inspiring women!

We all want to reach that next level, but most don’t get there. Usually we look to the external factors for answers, but often it’s the internal alignment that’s out of place and...

Story: Using a Niche Strategy to Compete With Online Giants Facebook, EBay and Gumtree marketing Jun 19, 2020

I’m super excited to bring you this interview with Sarah Bando, founder of Jumping Jack. Her business competes against the internet giants of eBay, Facebook and Gumtree… so how did she do it?

Firstly she created a very specific niche.

In contrast to the giants...

Story: How Narrowing Her Niche Helped Her Business to Expand business strategy ideal customer marketing May 01, 2020

Today I’m talking to Nicole from Creative Mum Life about her first two years in business and how she started off with a broad market and has since narrowed her niche to enable her business to expand.

Our usual logic is that the biggest scope of opportunity comes with the...

Story: How She Did It – Launch Two Online Businesses In Two Years business strategy ideal customer marketing Apr 23, 2020

Meagan’s done what so many dream of – turned her side hustle into her main gig!

But not only that, she’s founded two businesses in two years, with no prior experience in running a business!

In the interview below she shares her journey into the world of...

Why Your WHY Makes All The Difference To Your Level Of Success business strategy marketing mindset Apr 10, 2020

My first business “failed”

Ok, I didn’t want to admit this for ages, and this is the first time I’m sharing all these details publicly!

Not many people know about it, but I started my first business back in 2010. I’d discovered a gap in the market and one that...