I believe affiliate marketing is a great way to add a new revenue stream into your businesses so that your cashflow is balanced by direct and indirect income, recurring and one-off payments.Â
I like it because it takes relatively little effort to manage, making it an ideal secondary (passive) incom...
Although I became an âentrepreneurâ almost 9 years ago when I started an online wedding dress-making service, 2018 was my first year as a full-time entrepreneur, running two businesses and all without the safety blanket of my corporate job to fall back on.
As I reflect on the year thatâs been, Iâve...
and If not now, then when?
Itâs fear that holds us back â what if it doesnât work? What will my family think? What ifâŚâŚ.?
But what if, a year from now, youâre still in the same place you are today? Isnât that a worse outcome than giving it a go?
What if it actually WORKS, and a year fro
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If youâre in a service based business itâs so tempting to promote a broad array of services to try and win more customers and sell more to them.
I understand the logic â more services means broader market scope which means bigger target market and should mean more customers (and revenue).
But ofte...
Youâve probably heard of customer experience. There is a growing trend among ambitious businesses to make sure their customer experience is first class.
It makes up a HUGE part of your brand experience, but brand experience is a broader whole-of-business strategy that includes other key stakeholder...
Itâs hard to market a business. I know this only too well, Iâve made a career of doing marketing and Iâm still learning how to improve every day!
My clients commonly come to me when theyâre stuck with their marketing. Even though they have a great service/product theyâre having trouble finding new ...
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You might even be wondering why you really need to have an âidealâ customer since youâd be more than happy to sell to any living, breathing, two-legged mammal that walked in your door?
I
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As a small business owner youâre probably facing the same dilemma as the rest of us: how to grow the business without a big budget to spend on marketing campaigns.
Youâve got limited budget available. You want to increase your customer base but you also know you should upgrade your systems to provi...
Have you noticed that the competitive landscape has changed? More than selling a product or service that solves a problem, the new way to compete is by delivering a brand experience that creates loyal advocates in your customers.
Word-of-mouth recommendations are king when it comes to getting new b...
I started my first online business back in 2010.
I didnât have much time or money to invest. I was working full time at my corporate marketing job and about to get married. We were also hunting for a house to buy, so it was definitely not the time for me to suddenly drop my steady job and go down t...