Whenever you write an email to a client, or a prospect, you’re investing your precious resource (time) into that email.
And they are investing their precious resource to read it.
Which means that you want to be writing effective emails that get the desired...
At least 90 percent of business owners* hire a graphic designer to create a logo, choose a font, some colours, and tick the box on branding. Done!
Right? Actually, no.
Some of the more savvy ones know that they need to be consistent in how they present their logo and do a great job of...
Creating a customer avatar can be a total game changer for your marketing and sales.
No doubt about that, I’ve seen amazing improvements time and time again after going through the process to target an ‘ideal customer’.
This is especially important if you’re...
Social media has become so entrenched in our society, it’s essential for businesses to create a social media strategy that dictates how it’s used to engage customers and prospects.
Just in case you’re not sure about the value of social media, here’s a quick snapshot of how...
Small business owners, here’s your new game-changer: Brand experience.
Before I tell you how to get ahead of the pack and compete with much larger companies through brand experience, let me backtrack a bit and tell you why it’s so important.
In 2018,...
and If not now, then when?
It’s fear that holds us back – what if it doesn’t work? What will my family think? What if…….?
But what if, a year from now, you’re still in the same place you are today? Isn’t that a worse outcome than giving it a go?
...
Like it or hate it, if your audience is online, they are probably on Facebook.
And let’s face it, pretty much everyone is on Facebook these days, even my 95 year old grandfather had an account to keep in touch with his growing family.
Because your audience is on Facebook, it’s a great...
If you’re in a service based business it’s so tempting to promote a broad array of services to try and win more customers and sell more to them.
I understand the logic – more services means broader market scope which means bigger target market and should mean more...
You’ve probably heard of customer experience. There is a growing trend among ambitious businesses to make sure their customer experience is first class.
It makes up a HUGE part of your brand experience, but brand experience is a broader whole-of-business strategy that includes other...
It’s hard to market a business. I know this only too well, I’ve made a career of doing marketing and I’m still learning how to improve every day!
My clients commonly come to me when they’re stuck with their marketing. Even though they have a great service/product...
Ask most CEOs and they’ll tell you the number 1 risk to their business’ future is damage to their brand reputation. This is the actual result of a global survey run by risk management specialists, Aon (2017 Global Risk Management Survey).
Why?
Because, a...
Marketing automation is a literal game-changer for businesses of all sizes.
In the old days we used to generate leads and capture the details in a database. Then we constructed email campaigns to this list of leads.
If we were using email marketing software we could tell which emails had...