Are you struggling to get people responding to your marketing emails?
You’re not alone, every day I must get 100+ emails across my various accounts and I certainly do not open all of them. (On a good day maybe 10% would get opened!).
Even if people open your email – how...
Have you tried to generate some press coverage for your business but found it hard to get your story picked up by the media?
It doesn’t mean your story wasn’t worthwhile, but your strategy was most likely lacking a few key ingredients.
While the media are always on the lookout for...
Facebook. It’s both awesome and frustrating for business owners!
Do you wonder why some posts get more engagement than others? Do you spend hours analysing your stats, trying to crack the FB algorithm?
Well, the good news is you can save your time.
The simple secret to cracking the...
Choosing a brand name for your new business is usually the first thing you want to do; it’s fun and exciting to decide on a name, design a logo and give your idea its own identity!
But before you hit ‘submit’ on that business registration or go spending money on a logo design,...
As a small business owner, you know you need to be smart with your budget to maximise your return so you can grow your business as well as pay yourself. Nice thought isn’t it!
That’s why PR, or public relations, should be part of your business’ marketing strategy as it’s...
You might even be wondering why you really need to have an ‘ideal’ customer since you’d be more than happy to sell to any living, breathing, two-legged mammal...
As a small business owner you’re probably facing the same dilemma as the rest of us: how to grow the business without a big budget to spend on marketing campaigns.
You’ve got limited budget available. You want to increase your customer base but you also know you should upgrade your...
How often do you buy something from a company you don’t know?
Probably not very often, right?
Unless you have been recommended to them.
Last week I opened my email and found 5 emails from the same person had come in overnight. Each of them with a different subject line but basically trying...
Have you noticed that the competitive landscape has changed? More than selling a product or service that solves a problem, the new way to compete is by delivering a brand experience that creates loyal advocates in your customers.
Word-of-mouth recommendations are king when it comes to getting new...
I started my first online business back in 2010.
I didn’t have much time or money to invest. I was working full time at my corporate marketing job and about to get married. We were also hunting for a house to buy, so it was definitely not the time for me to suddenly drop my steady job and...