As youâre probably already aware, the newest player in our digital world, Clubhouse, has sprung onto the scene and the internet chatter about it is snowballing, and so are the member numbers!
But, is it just a short lived craze⊠and do I really need to be on yet ANOTHER platform?
These are t
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Iâm thrilled to bring you this inspiring interview with self-confessed brand ânerdâ and founder of brand strategy consultancy A Brand Is Not A Logo, Melissa Packham.
Listen to hear Melissa tell us her story about how she relaunched her business after taking her business off line for âmate
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No doubt youâd agree with me that great imagery is an key element of a strong brand. Itâs all about making that instant connection with your audience.
On your website your photos have the power to make or break a visitorâs first impression of your business â and we know how important that
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At least 90 percent of business owners* hire a graphic designer to create a logo, choose a font, some colours, and tick the box on branding. Done!
Right? Actually, no.
Some of the more savvy ones know that they need to be consistent in how they present their logo and do a great job of creating a s...
Small business owners, hereâs your new game-changer: Brand experience.
Before I tell you how to get ahead of the pack and compete with much larger companies through brand experience, let me backtrack a bit and tell you why itâs so important.
In 2018, itâs no longer good enough to have an amazing p...
Youâve probably heard of customer experience. There is a growing trend among ambitious businesses to make sure their customer experience is first class.
It makes up a HUGE part of your brand experience, but brand experience is a broader whole-of-business strategy that includes other key stakeholder...
Ask most CEOs and theyâll tell you the number 1 risk to their businessâ future is damage to their brand reputation. This is the actual result of a global survey run by risk management specialists, Aon (2017 Global Risk Management Survey).
Why?
Because, a strong brand with a positive reputation mea...
Have you tried to generate some press coverage for your business but found it hard to get your story picked up by the media?
It doesnât mean your story wasnât worthwhile, but your strategy was most likely lacking a few key ingredients.
While the media are always on the lookout for good stories, th...
Choosing a brand name for your new business is usually the first thing you want to do; itâs fun and exciting to decide on a name, design a logo and give your idea its own identity!
But before you hit âsubmitâ on that business registration or go spending money on a logo design, itâs a good idea to d...
How often do you buy something from a company you donât know?
Probably not very often, right?
Unless you have been recommended to them.
Last week I opened my email and found 5 emails from the same person had come in overnight. Each of them with a different subject line but basically trying to get...