When youâve got broad experience, itâs natural to wonder why you would want to limit yourself to only a small section of your potential customers.
You see opportunities everywhere, so adopting a âsell to anyoneâ attitude seems logical â after all, who wants to turn down work/money?Â
Unfortunately,...
Ah, the About page. That one page on your website which everyone hates to write, but can be the most powerful â if you do it right.Â
Writing about yourself is possibly the hardest thing youâll ever attempt to write!
Weâre always overly critical⌠how much is too much? What if I sound like Iâm bragg...
I bet youâre thinking â4 types of customer? I thought we were supposed to target just one?â
And yes, youâre right. A good marketing strategy targets your ideal customer.
But did you know there are 4 different âstages of awarenessâ that your ideal customer could have, and itâs essential to
...
Content is king when it comes to online marketing, so writing blogs that are loved by both your audience and search engines is an important skill to have.
Why do we write blogs? Two main reasons:
- To attract traffic to our websites (SEO).
- To build trust and credibility (Marketing to your ...