When youâve got broad experience, itâs natural to wonder why you would want to limit yourself to only a small section of your potential customers.
You see opportunities everywhere, so adopting a âsell to anyoneâ attitude seems logical â after all, who wants to turn down work/money?Â
Unfortunately,...
Today Iâm talking to Nicole from Creative Mum Life about her first two years in business and how she started off with a broad market and has since narrowed her niche to enable her business to expand.
Our usual logic is that the biggest scope of opportunity comes with the biggest market so w
...
Â
But not only that, sheâs founded two businesses in two years, with no prior experience in running a business!
In the interview below she shares her journey into the world of entrepreneurship, what she
...
Iâm thrilled to bring you this inspiring interview with self-confessed brand ânerdâ and founder of brand strategy consultancy A Brand Is Not A Logo, Melissa Packham.
Listen to hear Melissa tell us her story about how she relaunched her business after taking her business off line for âmate
...
Ah, the About page. That one page on your website which everyone hates to write, but can be the most powerful â if you do it right.Â
Writing about yourself is possibly the hardest thing youâll ever attempt to write!
Weâre always overly critical⌠how much is too much? What if I sound like Iâm bragg...
I bet youâre thinking â4 types of customer? I thought we were supposed to target just one?â
And yes, youâre right. A good marketing strategy targets your ideal customer.
But did you know there are 4 different âstages of awarenessâ that your ideal customer could have, and itâs essential to
...
No doubt youâd agree with me that great imagery is an key element of a strong brand. Itâs all about making that instant connection with your audience.
On your website your photos have the power to make or break a visitorâs first impression of your business â and we know how important that
...
If youâve done any reading about marketing, youâve probably come across someone who says you need a customer avatar to achieve good results with your marketing.
Well, guess what? Iâm one of those people!
I talk about customer avatars a LOT, because after working in marketing for 20 years I
...
Creating a customer avatar can be a total game changer for your marketing and sales.
No doubt about that, Iâve seen amazing improvements time and time again after going through the process to target an âideal customerâ.
This is especially important if youâre in a B2B industry because, fo
...
Itâs hard to market a business. I know this only too well, Iâve made a career of doing marketing and Iâm still learning how to improve every day!
My clients commonly come to me when theyâre stuck with their marketing. Even though they have a great service/product theyâre having trouble finding new ...
Â
You might even be wondering why you really need to have an âidealâ customer since youâd be more than happy to sell to any living, breathing, two-legged mammal that walked in your door?
I
...
Have you noticed that the competitive landscape has changed? More than selling a product or service that solves a problem, the new way to compete is by delivering a brand experience that creates loyal advocates in your customers.
Word-of-mouth recommendations are king when it comes to getting new b...