When you’ve got broad experience, it’s natural to wonder why you would want to limit yourself to only a small section of your potential customers.
You see opportunities everywhere, so adopting a ‘sell to anyone’ attitude seems logical – after all, who wants to turn...
Today I’m talking to Nicole from Creative Mum Life about her first two years in business and how she started off with a broad market and has since narrowed her niche to enable her business to expand.
Our usual logic is that the biggest scope of opportunity comes with the...
But not only that, she’s founded two businesses in two years, with no prior experience in running a business!
In the interview below she shares her journey into the world of...
I’m thrilled to bring you this inspiring interview with self-confessed brand ‘nerd’ and founder of brand strategy consultancy A Brand Is Not A Logo, Melissa Packham.
Listen to hear Melissa tell us her story about how she relaunched her business after taking her...
Ah, the About page. That one page on your website which everyone hates to write, but can be the most powerful – if you do it right.
Writing about yourself is possibly the hardest thing you’ll ever attempt to write!
We’re always overly critical… how much is too much?...
I bet you’re thinking “4 types of customer? I thought we were supposed to target just one?”
And yes, you’re right. A good marketing strategy targets your ideal customer.
But did you know there are 4 different ‘stages of awareness’ that your...
No doubt you’d agree with me that great imagery is an key element of a strong brand. It’s all about making that instant connection with your audience.
On your website your photos have the power to make or break a visitor’s first impression of your business –...
If you’ve done any reading about marketing, you’ve probably come across someone who says you need a customer avatar to achieve good results with your marketing.
Well, guess what? I’m one of those people!
I talk about customer avatars a LOT, because after working in...
Creating a customer avatar can be a total game changer for your marketing and sales.
No doubt about that, I’ve seen amazing improvements time and time again after going through the process to target an ‘ideal customer’.
This is especially important if you’re...
It’s hard to market a business. I know this only too well, I’ve made a career of doing marketing and I’m still learning how to improve every day!
My clients commonly come to me when they’re stuck with their marketing. Even though they have a great service/product...
You might even be wondering why you really need to have an ‘ideal’ customer since you’d be more than happy to sell to any living, breathing, two-legged mammal...
Have you noticed that the competitive landscape has changed? More than selling a product or service that solves a problem, the new way to compete is by delivering a brand experience that creates loyal advocates in your customers.
Word-of-mouth recommendations are king when it comes to getting new...