Have you tried to generate some press coverage for your business but found it hard to get your story picked up by the media?

It doesn’t mean your story wasn’t worthwhile, but your strategy was most likely lacking a few key ingredients.

While the media are always on the lookout for good stories, th...

As a small business owner, you know you need to be smart with your budget to maximise your return so you can grow your business as well as pay yourself. Nice thought isn’t it!

That’s why PR, or public relations, should be part of your business’ marketing strategy as it’s got a 100% ROI if you do it...