Iâm thrilled to bring you this inspiring interview with self-confessed brand ânerdâ and founder of brand strategy consultancy A Brand Is Not A Logo, Melissa Packham.
Listen to hear Melissa tell us her story about how she relaunched her business after taking her business off line for âmate
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What do you do when you suddenly need to work from home? If youâre a coach, consultant, educator or service provider you likely have a lot of face to face time with clients and that has to stop.
But donât stress! You can continue serving your customers like you did before, however, you migh...
Are you on the âgram but not gaining many new followers? Using your Instagram hashtags strategically can have a huge impact on your ability to be discovered and followed by your ideal customer. Woo hoo!
Followers should not be used as a vanity metric though â if you want your efforts on Instagram t...
Thereâs no argument that a blog can drive growth for your business.Â
As well as improving your search engine ranking, helping attract your ideal customers to your website (where you can convert them to subscribers and leads), blogging creates connection, builds credibility and trust â the essential...
If youâve come from a corporate career like I did, youâll have a lot of learned perspectives that arenât doing you any good as a business owner.Â
Now youâre in the drivers seat, youâre leading a business and you need to be thinking like a business owner, not an employee.Â
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Hereâs three mindset s...
Ah, the About page. That one page on your website which everyone hates to write, but can be the most powerful â if you do it right.Â
Writing about yourself is possibly the hardest thing youâll ever attempt to write!
Weâre always overly critical⌠how much is too much? What if I sound like Iâm bragg...
I believe affiliate marketing is a great way to add a new revenue stream into your businesses so that your cashflow is balanced by direct and indirect income, recurring and one-off payments.Â
I like it because it takes relatively little effort to manage, making it an ideal secondary (passive) incom...
Whatâs the difference between Google ads and Facebook ads? And which one is going to get you the best results?
Well, I think most businesses would be smart to use both!Â
However, they are totally different kinds of advertising so first you need to understand the difference between them (an...
I bet youâre thinking â4 types of customer? I thought we were supposed to target just one?â
And yes, youâre right. A good marketing strategy targets your ideal customer.
But did you know there are 4 different âstages of awarenessâ that your ideal customer could have, and itâs essential to
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No doubt youâd agree with me that great imagery is an key element of a strong brand. Itâs all about making that instant connection with your audience.
On your website your photos have the power to make or break a visitorâs first impression of your business â and we know how important that
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Facebook announced recently that it replaced the âRelevance Scoreâ weâre used to seeing in our ad reporting with 3 new metrics that are aimed to give us better insights into WHY our ads might be under-performing so we know what to focus on to improve them.
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Why does relevance matter?
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People p...
If youâve done any reading about marketing, youâve probably come across someone who says you need a customer avatar to achieve good results with your marketing.
Well, guess what? Iâm one of those people!
I talk about customer avatars a LOT, because after working in marketing for 20 years I
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