You know how nobody likes being sold to these days? Well, content marketing is (in my opinion) the easiest way to build trust with your target customers and move them along the sales journey without actually doing any selling.
By the time they make contact with you, they already know, lik...
Although I became an âentrepreneurâ almost 9 years ago when I started an online wedding dress-making service, 2018 was my first year as a full-time entrepreneur, running two businesses and all without the safety blanket of my corporate job to fall back on.
As I reflect on the year thatâs been, Iâve...
Â
This is why you need to know about SEO.
Thereâs always new tips for optimising your content in response to algorithm changes, however if you have the f
...
Why?
Facebook knows that when people are engaged, they keep coming back and stay on the platform. So they want us all sharing content that people are
...
Content is king when it comes to online marketing, so writing blogs that are loved by both your audience and search engines is an important skill to have.
Why do we write blogs? Two main reasons:
- To attract traffic to our websites (SEO).
- To build trust and credibility (Marketing to your ...
Whenever you write an email to a client, or a prospect, youâre investing your precious resource (time) into that email.Â
Â
And they are investing their precious resource to read it.
Which means that you want to be writing effective emails that get the desired reaction first time around, not after...
At least 90 percent of business owners* hire a graphic designer to create a logo, choose a font, some colours, and tick the box on branding. Done!
Right? Actually, no.
Some of the more savvy ones know that they need to be consistent in how they present their logo and do a great job of creating a s...
Creating a customer avatar can be a total game changer for your marketing and sales.
No doubt about that, Iâve seen amazing improvements time and time again after going through the process to target an âideal customerâ.
This is especially important if youâre in a B2B industry because, fo
...
Social media has become so entrenched in our society, itâs essential for businesses to create a social media strategy that dictates how itâs used to engage customers and prospects.
Just in case youâre not sure about the value of social media, hereâs a quick snapshot of how widely the top social med...
Small business owners, hereâs your new game-changer:Â Brand experience.
Before I tell you how to get ahead of the pack and compete with much larger companies through brand experience, let me backtrack a bit and tell you why itâs so important.
In 2018, itâs no longer good enough to have an amazing p...
and If not now, then when?
Itâs fear that holds us back â what if it doesnât work? What will my family think? What ifâŚâŚ.?
But what if, a year from now, youâre still in the same place you are today? Isnât that a worse outcome than giving it a go?
What if it actually WORKS, and a year fro
...
If youâre in a service based business itâs so tempting to promote a broad array of services to try and win more customers and sell more to them.
I understand the logic â more services means broader market scope which means bigger target market and should mean more customers (and revenue).
But ofte...